SEO & PPC MARKETING 2019 - Spatter Media · SEO (Search Engine Optimisation) vs PPC (Pay Per Click) Search Engine Optimisation is the process of optimising your website so that it
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SEO vs PPC, WHICH IS BETTER?SEO (Search Engine Optimisation) vs PPC (Pay Per Click)
Search Engine Optimisation is the process of
optimising your website so that it can be found
in the organic search results of search engines
such as Google.
Pay Per Click is a form of online advertising where
you buy advertising space for specific keywords on
search results pages, and then you ‘pay per click’
on your ad.
Large ROI Potential
Attract lots of clients with each
click being free.
Large ROI Potential
Have ads on the top of search
results almost immediately after
setting up a campaign.
PROS PPCSEO
Full Control
You can control the copy,
keyword and destination of ads.
Highly Targeted
Target your ideal customers by
controlling the geographical
region ads show.
Safe from Algorithm Updates
PPC ads are unaffected when
search engines update their
algorithms.
High Credibility
Searchers trust organic listings
over paid ones.
Exposure on Several
Search Engines
Quality SEO will rank your site on
several search engines.
Highly Scalable
As you keep getting better at SEO
its ROI (Return On Investment)
increases even more!
Delay On ROI
SEO can take weeks to months to
start seeing results.
Can be Very Expensive
The cost per click in certain industries
can be very high, eating through an
advertising budget very quickly.
CONS PPCSEO
Expertise Needed
If you don’t know how to use the ad
platforms you can easily waste money.
Must be Continuously Optimised
PPC campaigns must be continuously
optimised otherwise their
performance will fall.
High Competion
Some keywords have high competition
from high authority websites.
Susceptible to Algorithm Changes
Search engines can change their
algorithms causing your rankings to
drop when implemented.
As you can see there are pros and cons to both SEO and PPC.
What really matter to implementing a successful SEO or PPC campaign inyour business’ STRATEGY and how you employ one or both platforms.
Don’t have a strategy? We can help you get on Google!
Did You Know?1/4 Searches Delivers the Right Results
42% of searches requires refinement to get the wanted results
Your online presence is really important!Did you know that 85% of consumers search online for local businesses?
Dream Big. Create Identity. Achieve Brilliance.
Mediums Search, Email, Blog, Website
Advantages
Compatibility
Content Ownership & Control, First Touch Medium, Increased Website Traffic
Pull Marketing - Generating interest about your company and brand, this is perfect for on-demand visibility and targeted results.
First Tier Medium Marketing
WHY FIRST TIER MEDIUM MARKETING?
WHAT ARE YOUR OBJECTIVES?
EMAIL MARKETING- #1 For Retention and Loyalty Marketing- Complete Ownership and Control- Integrated Tracking and Analytics- Credible First Touch Medium- Low Costs
SEARCH ENGINE MARKETING AND SEO- Predictable Return on Investment (ROI)- Complete Ownership and Control- Cost-effective and Complete Budget Control- Integrated Tracking and Analytics- Localised Results
BLOGGING AND VLOGGING- Increases Search Visibility- Complete Ownership and Control- Communicate High-trust Content to Share- You own all data, including subscribers- Effective for Educating your Market
blog
WEBSITE AND ECOMMERCE- Represents Your Brand 24/7- Complete Ownership- Central Point for all Info- Builds Credibility- Cost-effective in the Short/Long Term
The most important question would be what your objective is for establishing a social media presence. These objectives may include:
- Driving traffic to your website or eCommerce store- Creating touchpoints for customers to interact with your brand- Sharing relevant content to your audience
www
- Stimulating audience engagement- Simply to grow your online presence
Stopped advertising to save money?Try stopping the clock to save time...
Turning ideas into reality.We help you connect the dots to complete the picture...
idea
idea
reality
Dream Big. Create Identity. Achieve Brilliance.
Mediums Facebook, LinkedIn, Instagram, twitter
Advantages
Compatibility
High Portability, Extended Reach, Predictable Results, Cost-effective
Push Marketing - Compliments First Tier Medium Marketingby generating new leads for your company by marketing to people who might need your product or service, or to customers who are already doing business with you.
Second Tier Medium Marketing
WHY SECOND TIER MEDIUM MARKETING?
INSTAGRAM- Another Touchpoint to Directly Interact- Great Way to Create Exciting Content to Engage with- Great Portability- Full Control over Your Marketing Budget- It is Fun, Effective, and Allows for some Creativity
TWITER- Best Method for Sharing Important News Immediately- Insights let’s You See what Other People are Saying- Provides Leverage over Competitors- Customers Likes Direct Interaction with Businesses- Adds Another Dimension to Your Audience
LINKEDIN- Direct Contact Point with Potential B2B Clients- No Money Wasted on Expensive Recruiting- Build a Personal Persona- Showcase Personal Achievements- Showcase Recommendations from Connections
FACEBOOK- It’s Easier than You Think, Lots of Ad Options- Great Insights on What Your Audience Prefers- A Great Way to Connect with Your Customers- Full Control over Your Marketing Budget- A Great Space to Showcase Your Brand
ORGANIC VS PAID ORGANIC PAID
Organic marketing is based on unpaid, natural driven content, and can be optimized to be integrated with various social platforms and search engines through various SEO practices.
In contrast, paid driven content allows you to pay to have your website, or content displayed on the search engine results pages when someone types in specific keywords or phrases, or on social platforms by displaying ads related to the user’s interest on their timeline and on related pages.
Normal, free posts
Visible to current followers
Content is shared by followers
No “Call to Action” Options
Boosted, paid posts
Visible to anyone targeted
“Sponsored” Ads
Various “Call to Action” Options
This is where ideas become reality.
We’d love to work with you.
Our recipe for success is simple: Work hard and love what you do.
We work closely with our clients and achieve outstanding results together.
Office:
Email:
087 012 5005
info@spattermedia.com
Contact us and share your ideas over a coffee with us.
Software. Web. Branding. Marketing.www.spattermedia.com
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