SEO (Getting Results from Organic Search)

© 2011 Search Engine People, Inc. All Rights Reserved

SEO(Getting Results from Organic Search)

Jeff QuippCEO

ca.linkedin.com/in/jeffquipp@jquipp (on Twitter)

© 2011 Search Engine People, Inc. All Rights ReservedApril 20, 2023

Who is Search Engine People?

First Company in Canada to become a Google AdWords Certified Company

2009, 2010 PROFIT 100 ranking of Canada’s Fastest-Growing Companies

Over 400 clients worldwide

© 2011 Search Engine People, Inc. All Rights Reserved

Key Facts

• Google, Yahoo, and Bing control 97+% of Searches

• Search engines organize the Web• Two types of Search results:

o Organico Paid (PPC)

Source: Hitwise, an Experian company

© 2011 Search Engine People, Inc. All Rights Reserved

SEO vs Paid Search

© 2011 Search Engine People, Inc. All Rights Reserved

SEO vs Paid Search

What is SEO?• SEO is the process of getting the desired results from

organic Search, where organic Search results are organized according to relevance (200+ variables)

What is Paid Search?• Paid Search is about getting the desired results from

the sponsored listings. Essentially, its advertising with a relevancy twist. Advertisers pay a fee every time someone clicks on their ad.

© 2011 Search Engine People, Inc. All Rights Reserved

Organic (SEO) vs Paid Search

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What Is SEO?

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SEO Overview

What Are the Variables?:

There are 200+ variables

1. In-Page Factors - 30% of score

2. Off-page factors - 70% of score

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In-Page Factors

Key Notes:

In-Page = the elements within a page

Every page is an opportunity to rank for 1-3 terms

The more content … the more opportunities to rank

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In-Page Factors

Most Important Elements in Order:1. keyword use in Title tag2. keyword use in domain name3. keyword use in internal anchor text4. keyword use in h(#) headings5. keyword use in first 50-100 words on page6. keyword use in subdomain/folder/page name7. Keyword use in Alt tags (text describers for images)8. Keyword Density

* According to an SEOmoz study 2010

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Off-Page Factors

Defined as: links pointing from one site to another

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Off-Page Factors

In general, Webmasters can improve the rank of their sites by increasing the number of high quality sites that link to their pages

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How Important Are Links?

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Off-Page Factors

Key Considerations:

- Quantity of Links- Quality of Links- Anchor Text- Quantity of Sites- Link Relevancy

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Off-Page Factors

How To Get Great Links:

1. Attract Links - Build great content. The more that see it … the more will link to it!a. Encourage fans to shareb. Promote it via SMc. Advertise it

2. Build links …

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Building Links

Link Building Techniques 1. Suppliers/Clients/Complementary businesses

2. Article syndication

3.Reciprocal linking

4.Directory submissions

5.Press releases

6.Blog commenting

7.Guest posting

8.Widgets

© 2011 Search Engine People, Inc. All Rights Reserved

Building Links

Link Building Techniques (Con’t)9. Awards/Badges

10. Research competitor links

© 2011 Search Engine People, Inc. All Rights Reserved

Questions?

Thank You!!!

Jeff Quippjeff@searchenginepeople.com

1-877-486-7875 ext.310

April 20, 2023

SearchEnginePeople.comOn Twitter: @senginepeople

@searchenginepeople.com

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