SEO: Get Your Content Discovered in Search
Post on 14-Apr-2017
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LINDSAY VALDEZ
@lindeccaV
STEPHAN SPENCER @sspencer
SEO: Get Your Content Discovered in Search
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Stephan Spencer
SEO expert/author/speakerwww.stephanspencer.com Twitter: @sspencer
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Lindsay Valdez
SEO Manager at SheKnows Media:SheKnows.comStyleCaster.comBlogHer.comHelloFlo.com
Twitter: @lindeccav
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
SEO: So simple even a child can do it!
Bio slide
My daughter, blogger & SEO. $5-30/day passive income. Started when she was 14.
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
THE PROCESS• Pick the “right” keywords• Make your pages ”sing”• Increase your authority• Track & measure
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
PICK THE “RIGHT” KEYWORDS• Brainstorming with Soovle• Keyword research with the Google
AdWords Keyword Planner and Moz Keyword Explorer
• Competitive intelligence with SEMrush or SearchMetrics
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Soovle
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Google Keyword Planner
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Moz Keyword Explorer
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
SEMrush
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
MAKE YOUR PAGES “SING”• Relevance vs. Importance• Title tags• Body copy• Meta descriptions (not a rankings signal)• Keyword prominence (NOT keyword density)• Freshness• Content clusters• Google Answer Box
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
REFRESH CONTENTRefreshing old articles that performed well in the past, should be a part of your overall SEO strategy. Make sure you’re aware of what topics and posts perform the best for your website.
• Avoid updating the article date unless you have actually made changes to the article• Refresh your content every
few months or as you start to see traffic decrease
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
ADDING EVERGREEN OPPORTUNITYOne proven content strategy is to look for evergreen opportunity from trending headlines. Article examples from the following headlines:1. Tips for dealing with depression2. How to help anxiety3. Celebs who’ve launched beauty lines4. Dealing with OCD5. How to help someone dealing with
addiction6. How to take a selfie
Then link them together for a longer, more valuable user experience!!
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
C O N T E N T C LU S T E R SUsually a mix of text articles, videos, images, and inforgraphs, each on the same topic, but with different angles.
W H AT I S T H E B E N E F I T ?The potential to increase user engagement: If you can get a user into the site with the interest on the cluster topics, and then interlink these content pieces together, there is the opportunity to increase both pages per session as well as time on site.
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
G O O G L E A N S W E R B OXGoogle began to surface the answer box in 2013.
H O W D O W E G E T I N ?• Content should address the
answer of who, what, where, when and how & the higher on the page, the better
• Google extracts answers from sites ranking on the first page
• The majority of content that gets used in Google Answer Box has 1-1,000 words
#0
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
INCREASE YOUR AUTHORITY• Analyze links using Majestic.com,
Moz Open Site Explorer, Ahrefs.com, LinkResearchTools.com
• Know your numbers (Page Authority, Domain Authority, Citation Flow, Trust Flow, etc.)
• Triage your links with Link Detox • Be ”remarkable”
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Majestic
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Open Site Explorer
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Ahrefs
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Link Research Tools
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Link Detox
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
TRACK & MEASURE• Rankings with RankRanger or AuthorityLabs• Crawlability with Screaming Frog (<500
URLs=free)• What Googlebot is up to (Search Console)• Page speed (PageSpeed Insights)• Mobile-friendliness (Google mobile friendly test)
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
RankRanger
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
RankRanger
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
RankRanger
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
RankRanger
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
RankRanger
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
RankRanger
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
RankRanger
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
RankRanger
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Authority Labs
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Authority Labs
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
SearchMetrics
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Screaming Frog
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Google Search Console
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Chrome Developer Tools (Check load times)
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Google PageSpeed Insights
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Google Mobile-Friendly Test
T E C H & T O O L SSEO: get your content discovered in search
LINDSAY VALDEZ @lindeccaV
STEPHAN SPENCER @sspencer
Chrome Developer Tools (Emulate devices)
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