Transcript
SEO FOR DIGITAL JOURNALISM
@Bruroar
SEO Manager @ ThunderMetric
Bitácoras award for the best Spanish Online Marketing blog
5+ years of experience in Online Marketing
http://www.conductor.com/blog/2013/06/data-310-million-visits-nearly-half-of-all-web-site-traffic-comes-from-natural-search/
NATURAL SEARCH GENERATES HALF OF WEB TRAFFIC
Types of internet Traffic
DIRECT TRAFFIC
“I know the name of this website and it seems like a
beautiful day to visit it”
Types of internet Traffic
DIRECT TRAFFIC
REFERRAL TRAFFIC
“This link looks awesome.I’m gonna click this link.”
Types of internet Traffic
DIRECT TRAFFIC
REFERRAL TRAFFIC
SEARCH TRAFFIC
“I’m gonna search it. I love you Google.”
How does SEO works?
Relevant
The page has the same content or keywords
the user is looking for
Popular
The page has more authority/popularity
signals than the rest of the pages with the
same content
Relevance
Is your content the best answer for the user query? (do, know, go)
Is the keyword in the page?
Specific content > General content
Has your web been around for a while?
Is your website fast and in a local server?
Is your website in a bad neighborhood?
Popularity
How many links it has?
How relevant are the pages linking to you?
How thematically connected to your topic are these KW?
What’s the link in the text?
When did you get these links?
The Algorithm
More than 500 changes a year
Hundreds of ranking factors
Panda
Punishes bad quality content: blog farms,
spinning, poor writing, etc.
Penguin
Punishes spammy SEO tactics: link farms,
unnatural & bad links.
SEO in Digital Journalism
Be the first publishing something
Do it bigger & better than the rest (skyscraper)
Make sure you get linked
Make sure you link to related articles
Make friends!!!
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