SEO - Beginners Guide To Search Success
Post on 20-Jan-2015
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Aidan Rogers | Apex Internet
SEO – First Steps To Search Success
By Aidan Rogers
Aidan Rogers | Apex Internet
SEO(Search Engine Optimisation)
•What is it?•Why it is POWERFUL•How to Choose the Right Keywords
Aidan Rogers | Apex Internet
Aidan Rogers | Apex Internet
Aidan Rogers | Apex Internet
How Google Indexes Web Pages• Not Searching The Web• Spiders• Crawl Index Rank• Constantly Evolving• 3 Billion Searches• 500 Changes• PageRank
Aidan Rogers | Apex Internet
How Google Ranks Web Pages
200+ Factors
Aidan Rogers | Apex Internet
Links!
Aidan Rogers | Apex Internet
Aidan Rogers | Apex Internet
Aidan Rogers | Apex Internet
Aidan Rogers | Apex Internet
Traditional Mediums
Aidan Rogers | Apex Internet
Why SEO is POWERFUL• Customers Find You• Availability• Measurable • High ROI• Free Brand Awareness
Aidan Rogers | Apex Internet
Choosing Keywords
Think Like Your Customers
Aidan Rogers | Apex Internet
Focus On The Long Tail
Aidan Rogers | Apex Internet
User Intent
• Browsing• Ready to buy• Seeking best price• Seeking customer
service
Aidan Rogers | Apex Internet
Google Analytics
Aidan Rogers | Apex Internet
GA – Define / Track Goals
• Track Leads• Track Sales• Track Views Of Key Pages• Track Comments• Track Social Sharing• Track Newsletter
Subscriptions• Track Downloads• Track New Account Creations
Aidan Rogers | Apex Internet
GA – Measure Success
Aidan Rogers | Apex Internet
Google Webmaster Tools
Aidan Rogers | Apex Internet
Google Keyword Tool
Aidan Rogers | Apex Internet
Related Searches
Aidan Rogers | Apex Internet
Spy On Your Competitors
Aidan Rogers | Apex Internet
Google Suggest
Aidan Rogers | Apex Internet
Ubersuggest.org
Aidan Rogers | Apex Internet
Combine All Data
• Level of Demand• Relevance /
Intent• Level of
Competition
Aidan Rogers | Apex Internet
SEO Process
Aidan Rogers | Apex Internet
Thank You For Listening – Questions?
Email: aidan@apexinternet.co.nzWeb: www.apexinternet.co.nzTwitter: @inkodeR
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