Transcript
expertwinehelp.com
Background
Over 10 years creating and managing wine programs
Certified Sommelier-Court of Master Sommeliers
Graduate of RIT’s School of Hospitality (?)
What can we do for you?
Ask yourself these questions
Is your wine list accurate?
Mistakes and incorrect vintages undermine your business
Are you ordering the proper amounts?
Vendors can offer deep discounts, learn to use them
Is your staff properly trained?
Servers are your greatest asset and liability
You are losing money!
1%
40%
52%7%
Wine Spectator’s Satisfaction scores
Excellent Good Fair Poor
What can you do about it?
Improve your wine programWhat makes your restaurant unique?
Choose wines that complement your menu
Price accordingly
Engage your customers
Create wine events
Provide tasting options
How to motivate your staff
Educating your staff will...
Improve their sales
Satisfy your guests
Improve retention
How should you do this...
Staff Training
Weekly meetings
Create a wine club
Provide incentives
Is it worth it?
$0
$750,000
$1,500,000
$2,250,000
$3,000,000
$400,000$800,000
$2,000,000$100,000
$200,000
$500,000
$10,000$20,000
$50,000
Small Restaurant
High Volume Restaurant
Total Revenue Typical wine sales An extra 10%
The 10% Solution
In Summary
Most restaurants can improve their wine service
There is a real financial incentive to do so
The renewed focus will improve restaurant morale and retention
expertwinehelp.com
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