Semiotics and Television Ellen Seiter. Semiotics semiotics sign image.

Semiotics and TelevisionEllen Seiter

Semiotics

semiotics

sign

image

De Saussure: Signs become defined by their differences with other signs in a system.

Betty CrockerExample of both icon and symbol: 1936 to present

House With SmokeExample of indexical sign

Barthes

Denotation

Connotation

(Connotation obscuring Denotation)

Matthias Grunewald, Crucifixion, 1512-1515

Barthes

Denotation

Connotation

(Connotation obscuring Denotation)

Destablization of a Sign

Barthes

Denotation

Connotation

(Connotation obscuring Denotation)

Some More TermsIconographicIconographyIconoclast

CodesDecode

Iconography:Jan van Eyck, Giovanni Arnolfini and His Bride, 1434.

Shoes: Commandment to Mosesto take off shoes when on sacred soil

Dog: Symbolized marital faithfulness

Candle: Christ’s presence between couple

Mirror: Eye of God

Belly: Symbolizing fertility, and was the trend

Fruit: Connected with Virgin Mary

More Kinds of SignsMetaphorMetonymy

Synecdoche

Example of Metonymy

Example of Synecdoche

Paradigmatic/syntagmatic

Critical TheoryExamples

Freudian (Psychoanalysis)JungianFeministEnthicMarxist

Semiotics

Freud: Id, Ego, Super Ego

Freud: Sublimation

Freud: “Penis Envy”

Freud: Fear of Castration