Selling the Triple Bottom Line Through Social Media

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Post on 13-Sep-2014

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Organizations and companies that follow the mantra of the triple bottom line often do so with intense passion and enthusiasm to share what they stand for with their consumers and the community at large. But the catch 22 is that we can sometimes sound too stark and pompous. We’ll take a look at how some organizations and companies are sticking by their beliefs and gaining wide spread support through social media. This is not a buzzword session, rather, this is a practical session to learn how social media and a good message can make your cause marketing efforts successful.

Transcript

Selling the Triple Bottom Line with Social Media

Daniel Schutzmith

We are built on the triple bottom line

People Planet

Profit

What is Social Media?

a way of using the Internet to instantly collaborate, share information, or have a conversation ideas or causes we care

Who UsesSocial Media?

Brand managers can now use social media as an integral part of marketing campaigns.

Product developers use social media for consumer intelligence.

Customer service uses social media to decrease call volume and increase customer satisfaction.

Human resources uses social media to convey what working at the company is all about.

R & D use social media to gather customer opinions, trends, and watch how competitors are perceived.

And.....

You!You!

Worksheet:Building an

Online Persona

Use a Hub & Spoke Model

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

Be Bold

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Be Serious About Not Being Too

Serious

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Support Other Initiatives

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

Get on Facebook

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

Get on Green Networks

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

Leverage Biz Contacts

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http://www.flickr.com/photos/chumpboy/

Pictures Mean More

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http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

Make it Fun!

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

Have a Conversation

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

Most Importantly...

HAVE FUN!

Questions, Comments, Love?

daniel@core-industries.com

mailto:daniel@core-industries.com
mailto:daniel@core-industries.com

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