Transcript
G R O U P 5R O S E _ M I A _ E M I LY _ K R I S
SELLING CONCEPT
CHARACTERISTICS Goods are not bought but they have to be sold.
Focus on selling productsseller’s needseducating and attracting the customers
CHARACTERISTICS
‘Selling what you have’
• Profitability through sales volume• Short-term advantage and is not for long-term gains.
SELLING ORIENTED COMPANIES
• Insurance• Online shopping• Door-to-door selling
AMWAY
• Direct selling company • Expanded to almost 100 countries in the world. • Over 3 million people involved in Amway.
AMWAY
• Around 140 products in five categories:
• Home Care, Personal Care, Nutrition & Wellness • Attitude & Artistry, Agricare – APSA80• Insurance thur AMSURE – Max New York Life.
ADVANTAGES
• Increase sales volume• Enhance the sale market• More opportunities to approach customers• Many products in many categories
DISADVANTAGES
• Take time to train the employeesapproach customers
• Sales volume depends on the seller• Do not bring long-term benefits
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