Selecting an LMS: Converging your Business Needs with Emerging Learning Trends

PRESENTED BY: Scot Lake, Senior Learning Analyst, Brandon Hall

Kenneth Fung, EVP, Corporate Strategy, Certpoint

Selecting an LMS: Converging your Business

Needs with Emerging Learning Trends

About Brandon Hall Group

A preeminent research based advisory and analyst firm. Covering topic areas

that provide strategic insights for executives and practitioners that are

responsible for learning, talent, growth and business results within their

organizations. Our focus is on ensuring continuous business performance.

• Established in 1992

• Nearly 200,000 subscribers

• Over 10,000 clients globally

• Industry’s top rated blog

About Brandon Hall GroupResearch Focus:

• Learning and Development

• Talent Management

• Leadership Development

• Sales and Marketing

• Executive Management

• Supporting Technology Systems

• Social Media and

Communications

Client-Driven Offerings:

• Research Membership Program

• KnowledgeBases

• Technology Selection

• Strategy and Planning

• Customized Benchmarking

• Performance Driven Organization

Diagnostic

• Vertical Market Analysis

• Workshops

• Excellence Awards

• Smartchoice™ Certification

Thank You to Our Contributors!

Presenters

Scot LakeSenior Learning Analyst

Brandon Hall Group

Kenneth FeungEVP, Corporate Strategy

Certpoint

How to Ask Questions

During Session

Type your questions into the question box.

Afterward

For more information, please contact us at:

Email: success@brandonhall.com

Website: http://brandon-hall.com/contact/index.shtml

Phone: (561) 306-3576

Agenda

• Overview of LMSs

• The LMS marketplace

• Thinking about your specific needs

• Some issues

• 6-step process

• Certpoint perspective

Poll Question #1

Are you currently shopping for a

learning management system?

Yes

No

Poll Question #2

If shopping for LMS, is this your first LMS,

or are you replacing an existing LMS?

First LMS

Replacing LMS

Not shopping for an LMS

Overview of LMSs

The old days…

Evolution

1980

Training Registration Systems

support classroomtraining

1990Course Management Systems

supportCD-basedlearning

2000Learning Management Systems

support online learning

2011 Wide range of Learning Management Systems

support learning & talent

What do LMSs do?

Core Features

Core Features

Launch Online

Courses

Testing

Track progress

and completion

Learning paths

Reporting

Top Five Business Uses

Sales force effectiveness

Strategic on-boarding of new hires

Customer support excellence

Extended-enterprise performance

Channel engagement

Alignment

• Expansion

• Innovation

• RIF

• Value Creation

• Expanded Services

• Mergers & Acquisitions

Where are you going?

Know Your Business Needs

• Improve performance

• Expand talent capabilities

• Create a flexible workforce

• Engage your workforce

• Create ownership and drive

What do you want to accomplish?

Poll Question #3

Which of the following best describes the

size of your organization?

1,000 employees or less

1,001 employees to 10,000 employees

More than 10,000 employees

LMS Features

• Social learning

• Networks

• Media

• Mobile

• On boarding

• Leadership development

• Workforce planning

• Sourcing & Recruiting

• Manage classrooms

• Virtual classrooms

• Manage competencies

• Performance support

• Certification management

• ����Skill gap analysis

• ����Content authoring

����E-commerce

• Launch online courses

• Testing

• Track progress and completion

• Learning paths

• Reporting

Learning (Core)

Learning (Core)

Learning(Robust)Learning(Robust)

CollaborationCollaborationTalentTalent

Talent

Management

Reporting

and

Analytics

LMS Trends

• Yes: ----------------------------------------------------------- 46%

• No: ------------------------------------------------------------ 54%

Are you presently shopping for a learning management

system?

• We’re shopping for our first LMS: --------------------- 21%

• We’re replacing an existing system: ------------------ 29%

• We’re not shopping for a LMS: ------------------------ 50%

Are you shopping for your first learning management system or are you replacing

an existing system?

• Hosted is best for us: ------------------------------------- 55%

• Installed is best for us: ------------------------------------ 9%

• Not sure: ---------------------------------------------------- 36%

For your organization, is hosted (SaaS) or installed the

best option?

• Compliance training: ------------------------------------- 56%

• Multiple portals for different groups with different looks and rules: --------------------------------------------------------- 69%

• Multiple languages: -------------------------------------- 19%

• E-Commerce: ---------------------------------------------- 13%

Which of these specific missions are relevant to your

organization?

LMS Trends• Hot: ----------------------- 31%

• Warm: -------------------- 38%

• Tepid: --------------------- 13%

• Cool: ---------------------- 19%

How excited are you about social features built into

LMS?

• Hot: ----------------------- 27%

• Warm: -------------------- 33%

• Tepid: --------------------- 13%

• Cool: ---------------------- 27%

How excited are you about mobile features in LMS?

• Hot: ----------------------- 43%

• Warm: -------------------- 21%

• Tepid: ---------------------- 0%

• Cool: ---------------------- 36%

How excited are you about talent management

features in LMS?

• Yes: ------------------------------------- 8%

• No: ------------------------------------ 92%

From your perspective, is the LMS dying?

The LMS Marketplace

Range of Pricing

• Pricing (and what you get) varies greatly

• From LMS KnowledgeBase:

– Hosted; 25,000 learners; 3 years cumulative

– 98 systems provide pricing

Range of Pricing (cont’d)

$14,997

lowest

price

$323,000

median

price

$493,000

mean

Price

$3,600,000

highest

price

Thinking about your

specific needs…

Core LMS Features: “Identify the features most important

to your learning and development program.”

LMS Feature Response Frequency

E-learning Courseware Launching, and Tracking 512

Virtual Class Management, Launching, and Tracking 385

Self-Service Course Registration 373

Course Catalogs and Schedules 364

Ability to Define Learning Paths 350

Customized/Ad-Hoc Reports 333

Built-in Testing Capabilities 321

Built-in Surveys and Quizzing 320

Standard/Predefined Reports 319

"Brick and Mortar" Classroom Management 303

Graphical Reports/Dashboard 294

Course Completion Certificates 286

Learning Platform Capabilities: “Identify the capabilities most

important to your learning and development program.”

Learning Platform Capability Response Frequency

SCORM/AICC 399

Customizable Interface/Branding 337

Customizable User Profiles 315

Integration with HR Systems 279

Integration with External Authoring Tools 274

Customizable Security Levels 259

Cloud-based installation 228

Multi-Language Support 221

Built-in Authoring Tool 218

Integration with other systems 200

Integration with External Virtual Classroom Tools 188

LCMS Integration Capabilities 177

Built-in LCMS 177

Built-in Virtual Classroom Tool 174

Built-in eCommerce Support (sell courses and process payments) 146

Off-the-Shelf Content included 130

Section 508/Accessibility Support 123

Integration with ERP systems 112

On-Premise Installation 100

Integration with CRM Systems 89

Integration with eCommerce systems 77

Poll Question #4

Which of the following best describes

what you most want to do with an LMS?

Launch and track e-learning courses

Define and prescribe learning paths

Manage “brick & mortar” courses

Other

Your Requirements

We’re interestedin an all-in-one

approach

We need to connectthe LMS to another

big system

We focus on training, not

broader HR issues

We create a lot of content internally

Compliance trainingis not important

We have other tools we want to usewith the LMS

We have other tools we want to usewith the LMS

We want to link learning with talent management

We use mostly off-the-shelf content

Compliance training is important

or

or

or

or

or

Your Requirements (cont’d)

We’re interestedin an all-in-one

approach

We need to supportmultiple languages

We focus on one-waycontent delivery

We want learnersto focus mainly

on course content

Our learners are external

We just need to support one language

We see value in learner-generated content

We want learners to form communities

and network

or

or

or

or

Some Issues…

Installed vs. Hosted (SaaS)

Installed Hosted (SaaS)On your own servers, behind

your firewall

On solution provider’s servers

‘Buying’ ‘Renting’

Control and security Service

Best when you want your

unique system

Best for convenience and

common needs

Hosted (SaaS) Systems

Are Common

Total = 132 LMSs

Less than

half of

implementations

are hosted, 27%More than half of

implementations

are hosted, 73%

Standards

So that systems can interoperate

– You publish a course in a standard

Standards

• Two main sets of standards:

– SCORM (1.2, 2004)

– AICC

* Sharable Content Object Reference Model ** Aviation Industry CBT Committee

Standards

• Also look for tested interoperability

* Sharable Content Object Reference Model ** Aviation Industry CBT Committee

Standards

Total = 132 LMSs

Not

SCORM 1.2

Compliant

17%

SCORM 1.2

Compliant

83%

Standards

Total = 132 LMSs

Not SCORM

2004

Compliant

44%SCORM 2004

Compliant

56%

Standards

Total = 132 LMSs

Not AICC

compliant

13%

AICC

compliant

87%

Six-Step Process

Create a Short List of Systems

• List differentiating desired features

• 10-20 items max

• Use to compare systems

• Goal: 3-5 systems

…differentiating features

Example – If your desired features are:

– Solution provider with 50+% of clients hosted

– Experience connecting with SAP

– Supports French

– Tested with SkillSoft course library

– Tested with Lectora Publisher authoring tool

Example – If your desired features are:

– Solution provider with 50+% of clients hosted

– Experience connecting with SAP

– Supports French

– Tested with SkillSoft course library

– Tested with Lectora Publisher authoring tool

Reduces 119 systems to 7

…differentiating features

…some differentiators

• Integrate with another system?

• Interoperable with content libraries or other tools?

• Compliance/reporting needs?

• Create a lot of content?

• External training, e-commerce?

• Talent management, HR?

• Supports mobile learning?

• Scalability? Accountability?

LMS KnowledgeBase

Develop a Set of Use-Cases

• Paragraph: how you would use a feature

• Discuss internally

• 20-25 use cases

• Becomes the script for demos

…example of a use-case

• Create an ad hoc report showing usage for the last

30 days, including:

– Courses completed

– Courses started, but not completed

– Courses completed by department

– Total time used by all learners

• Set up a distribution list for the new report and a

time for automatic generation and distribution

Set Up Scripted Demos

• Easier for both sides

• Give the demo script in advance

• They show how their system would do it

Talk to Current Customers

• Experienced customers become expert

• Even happy customers are very informative

• The key is to ask specific questions

…talk to current customers

Six questions to ask a customer:

1. How was the vendor during contract negotiations?

2. How did the implementation go? How long did it take?

What happened that you did not expect?

3. Which features of the system have you implemented

and not implemented? Why?

4. How responsive are they when you call?

5. What is the process when you want to customize

something?

6. What do you know now that you wish you knew at the

start?

Write RFP

• Write the RFP to match the use cases

• How they will meet your needs

• Costs

Evaluate Proposals

• Read the proposals

• Grade and select

Take-Aways

Assess your needs and develop a plan

Create a

short list

of systems

Write

use-cases

Talk to

current

customers

Set up

scripted

demos

Write

RFP

Evaluate

proposals

� Founded in 1996 as Vuepoint Corp.

� NY based HQ with global reach

� In-house support and development

� Empowering 1,000+ organizations

� Only learning company certified as Lean Thinking

Company Overview

Enabling the creation, management and transfer of an organizations proprietary knowledge for both the internal and extended enterprise to more people faster for less

Company Focus

Our product : CERTPOINTVLS™ 7th generation

An “all-in-one” fully hosted SaaS

learning platform:

LMS, LCMS, e-authoring, competency management, web 2.0 collaboration and mobile delivery

Used globally (85+ countries), Multilingual (40+ languages).

VLS 7.0- everything you need in one easy platform out-of-the-box package.

Trends

1) Delivering Learning to New Categories of Devices

2) Collaborative and Social Learning

3) Delivering Learning to the Extended Enterprise

4) Localized Delivery

5) Consolidation of Learning Platforms with Other Platforms in the Enterprise

Thank You

Kenneth Fungkfung@certpointsystems.com

Questions

scot.lake@brandonhall.com

kfung@certpointsystems.com

For more information please contact Brandon Hall Group at

success@brandonhall.com or (561) 865-5017.

Scot Lake

Senior Learning Analyst

Brandon Hall Group

Kenneth Fung

EVP, Corporate Strategy

Certtpoint