Transcript
the cloud for “me”Mass Customization 2.0: meCommerce Cloud Platform
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SelectEx Store Demo
http://directstore.logicmix.com/telenet/index.html
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Customization…growing global demand 10 Start-up trends that will be huge in 2012 Trend #3:
Customization • Entrepreneur Magazine - Dec 2011
70% of product strategists want to offer customized products.
• Source: Forrester Research October 2011.
Customers are willing to spend at least 25% more to get products built specifically to their needs.
• Source: The NPD Group Nov 2011
>35% of U.S. online consumers are interested in customizing product features or in purchasing build-to-order products that use their specs.
• Source: Mashable 2011
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Market Challenges Industry dominated by Mass Production
Factories in Far East set the rules:
• Min Order Qty 1000units+• Lead Times – 3-6 months +
Disconnect between Sales & Design in Europe & Nth America and Production in Far East. Flexibility and change are difficult to manage
Customization of technical workwear or performance wear is difficult to manage – changes can invalidate certification
Ability to Scale Customization historically has lead to expensive localised customization not globalised solutions
Net effect…
Pricing – factories charge significant premiums for small batch customized product or do not do it due to fabric and component MOQ’s
Inability to significantly scale small batch customization
Sales cycle are too long (6 months +)
Significant inventory issues
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Vision
Enable Businesses to create more agile products and brands by implementing mass customization
successfully
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SolutionNext Gen. Software Platform built with the following key features:
Acts as a generic platform (i.e. Not a company’s proprietary system)
Supports Complex Customization Scenarios
In built patented certification engineAllows Designers to enhance/extend
design and product permutations using our builder module.
Supports a variety of product typesGreat Visualization Industrial Strength e-Commerce
featuresEnterprise System IntegrationManufacture Neutral – software
output (BOM, spec sheet) can be utilized by 3rd party manufacturer
Actual Screen Shots from S/ware
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Business Benefits Increase flexibility of sales model – enabling a high value customer experience
Faster cost effective product development and deployment times
Increase effective net margin
Reduce Lead times significantly
• Design• Quotation • Samples• Certification• Production
Reduce Inventory significantly
• For our customer• For their customers too
Improve Production Efficiency
• Consolidation/Planning on product, pre-production, component and production
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Solution Branding
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High Level Components Template Engine
Visual Product Configurator
• Which is embedded in SelectManager and SelectStore SelectStore
• Web Store for end-customers (who place order directly) SelectManager
• A Desktop Application for • Sales• Customer Service Reps• Manager / C-Level
SelectBuilder
• A Tool to help product engineer/Textile Engineer to create product templates
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Design Goals
Generic Platform
Visualization
Support Complex Customization
Product Variety
e-Commerce Features
Enterprise Integration Features
SelectEX
Competition
Template Engine
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The heart of Naboo
Initially with Textile/Garment Focus
Configurable BOM with very complex structures
• E.g. Selectable and customizable Detachable Items, Linings, Accessories• Almost every sub-component can be customized
Pluggable Certification Engine:
• EN471, EN343, ANSI107
Template Engine
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Template Engine Pricing Calculator
• Fixed• Cost Based Calculation based on configuration and material selection
Component Sharing Among different templates:
• Helps stream line and digitize companies’ entire catalog• Help customer to manage their product catalog by linking shared components
to different product/templates, parts (stocking items or CTO/BTO items), raw material
• Reduces Time to market for template
The Designer
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Visual Product Configurator/Designer For user to configure their end-product
Realistic Multi-View Visualization of product configurations
Skinnable
Real time Configuration Summary, Unit Price Calculation that are updated when a change is made to the configuration immediately
Save Designs
Email Design
Detail Design Summary
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User is configuring a panel color. On the right is a collapsible configuration summary and dynamic EN471 Class calculation. Its template engine to make sure all rules are enforced
Designer in SelectStore
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User is configuring a logo with Dynamic pricing based on logo types
Designer in SelectManager
SelectStore
SelectStore Purely target End User
One primary goal: Get the order
It is essentially a shopping cart but with configurable templates at its core rather than fixed products
• Design a piece of garment• Get a quotation• Confirming order• Check order status
Each store instance can have their own skin, URL, catalog, pricing, etc.
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Browse the store, pick a quick start design
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SelectStore
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Customize the details, step by step, change color, add logo, play around with options
SelectStore
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Add to shopping cart and check out with credit cards or paypal
SelectStore
SelectManager
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SelectManager Desktop Metaphor
Yet still accessed via Web Browser
Option to package it as installable application (AIR maybe)
Geared toward more complex tasks
• Clerical Tasks like order processing• Managerial Tasks like BI, Complex Order Searches, Or Chart• Administrative Tasks like company, catalog, user, role, and system management
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SelectManager Login
In this example, the user is browsing catalog by template, looking at configurations shared by others
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SelectManager Catalog Browsing
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Order details.
BOM View for each order broken down by Order line to help production line configuration
SelectManager Search Order and Review
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Order workflow to help the back office people to process the order at every step of the order
SelectManager Order Processing
SelectBuilder
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SelectBuilder
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This is a desktop application that targets Textile Engineers or Product Configuration Engineers to help them create advance templates more easily
Create Configurable BOM like structure for templates with ease
Manager Reusable Parts and Reusable Components
Rules definitions and management
Link to items from Part/Raw material database to use in templates
Import template design artifacts (pictures, drawings, vector graphics) to create the visualization of the product templates
Glue everything together and export deployable template to the platform
Assemblies also linked to visual resources
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SelectBuilder in Action
Add More Rules
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SelectBuilder in Action
When all the pieces are tied together, you get a highly visualized and highly configurable model
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SelectBuilder in Action
High Level Architecture
34Database
ORMapping (Hibernate) Search Engine (Lucene)
Design Service
Module Service
Company Service
AuthorityService
SelectManager Company A
Configurator
SelectManager Company B
Configurator
SeletStoreCompany A
Configurator
SelectStoreCompany B
Configurator
SelectBuilder
Pricing Service
FileService
JQuery
BlazeDS Spring
Ext JS
Flash
Bus
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s S
ervi
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(Jav
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k Li
brar
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ramew
ork Library
App
licat
ion
Ent
ity
Developm
ent Tool
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Cluster, Load Balancing
Instance 1 Instance N
…
HTTPLoad Balancer
(Sticky)
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