Transcript
ULTIMATE GUIDE TO SOCIAL MEDIA Presented for: SEFLIN
AGENDA: DISCUSS POPULAR SOCIAL MEDIA SUCCESSFUL STRATEGIES FOR CREATING CONTENTUSING CONTENT CURATION CREATING A PLANHOW TO GAIN FOLLOWERSHOW TO EVALUATE Image
SOCIAL MEDIA & DEMOGRAPHICS
Image Pixabay - FirmBee
Infographics: Adweek; Pew Research
FACTS & FIGURES
18-24
25-34
35-4
4
55-64
45-54
KNOW YOUR OWN USERS
TOP TIPS FOR FACEBOOK• Posting an article- give your
reasoning• “Casual images that show partial
body shots like hands and feet are associated with higher Facebook likes.” (SocialExaminer)
• Pictures & Video are king• Reply to comments
GET NOTICED: MAKE YOUR PROFILE PIC A GIF
This & 33 more tips: http://goo.gl/fGQgdF
ADD FILTERS & WRITE ON PHOTOS
DO: REPLY TO COMMENTS, RETWEETS & OTHER SOCIAL MEDIA CONTACTS
WHAT ARE YOUR FACEBOOK TIPS?
Image
I like to start with a question to get the person interested in the rest of the post.
Minimal words...
Image Pixabay - FirmBeeInstagram
Infographics: Adweek; Pew Research
FACTS & FIGURES
18-24
25-34
35-44
55-6445-54
TOP TIPS FOR INSTAGRAM• Add Contrast & Warmth• Focus on Faces• Hashtags!!! Use up to 5.• Post ONCE daily• Interact with others: It’s a
community
Source: MakeUseOfInstagram
Image Pixabay - FirmBee
Infographics: Adweek; Pew Research
18-24
25-34
35-4
4
FACTS & FIGURES
Pinterest.com
• Follow people in the community & others of interest
• Complete your profile so people can find you
• Multiple boards on multiple topics• Add descriptions (Keywords) to pins so
they are searchable• Add PinIt buttons on your website• Verify pins before you repin (no dead links
or SPAM)• Shared Boards with groups in your library• How-To Boards
TOP TIPS FOR PINTEREST
WHAT ARE YOUR PINTEREST TIPS?
image
Image Pixabay - FirmBee
Infographics: Adweek; Pew Research
FACTS & FIGURES
18-24
25-3435-44
55-64
45-54
TOP TIPS FOR TWITTER• Follow Back• Link back to your website• @/# - use them• Consistency• Twitter is a conversation – reply
timely• Find your voice: Give your
brand personality• Live Tweet events
REPEAT TWEETS
WHAT ARE YOUR TWITTER TIPS?
image
Image: FrontMan MarketingMore tips SocialMedia Week
#thiswoudnotbeagoodhashtag
#befun with
hashtags
#search hashtags
#hashtags
make easy
contests
#jointheconversation your users are already having
#spam =
irrelevant
hashtags
OTHER SOCIAL MEDIAS
Infographic: SproutSocial)
OVERALL TIPS• Consistent• Post Regularly• Be Available…Reply, Like• Take time & post good stuff
Image Cristina012 Deviant ArtMore Tips -- PopSugar
EXAMPLES OF LIBRARIES ON LINKEDIN James V Hall Library New York Public Library Carnegie Library of Pittsburgh Charlotte Mecklenburg Library The Seattle Public Library Public Library of Cincinnati and Hamilton County Brown Mackie College - Miami
EXAMPLES OF LIBRARIES ON GOOGLE+ Indian River State College (when we make a new video we advertise on Google+. )
Libraries and Librarians: A librarian community Multnomah County Library Patchogue-Medford Library Chesapeake Public Library Boise Public Library Kern County Library (videos of bilingual storytimes!) Lot more at https://plus.google.com/s/library
Ideas for Google+• Hangouts: Book
Clubs, Programs, Special Speakers,
• big programs & Events – Simulcast on YouTube through Hangouts
WHAT ARE YOUR SOCIAL MEDIA SITES?
CONTENT CURATION
Lib Promotion Content Curation
Lib Promotion RetweetsContent Curation Engagement
HOW MUCH?
COLLECTING CONTENTo Pinteresto Flipboard/Feedlyo Scoop.ito Paper.lio Reading Room (great FB
follow)o Buzzfeed (QUIZZES!)o Flavorwire (LISTS)o Bookriot.como http://www.thisiscolossal.com/
CREATING YOUR OWN REPOSITORY Evernote Pocket Delicious
COLLECTING VIA TWITTER• Connect with Buffer,
Pocket• Create Twitter Lists (or
follow someone else’s)
INFOGRAPHICSo dailyinfographic.como Pinteresto Coolinfographics.com
Full infographic: http://goo.gl/oQbYdo
VERIFY BEFORE YOU SHARE
DO STAY RELEVANT TO YOUR AUDIENCE
DO: HAVE PERSONALITY – YOU’RE NOT A MACHINE
CREATING CONTENT
CANVA.COM• Create meme’s and other visuals
easily• Thousands of stock images• Con: Ugly grid lines/watermark unless
you pay $1.00
BEFUNKY.COM• Powerful photo editor• Lots of filters/overlays/etc• Collage maker• Most Free
TAGUL.COM• Import or C/P words from any source• Select Image, color, fonts• Share or download
INFOGRAPHICS
Infographic: http://www.easel.ly/viewEasel/342930
Create your own: • Easel.ly• infogr.am• http://piktochart.com/
CREATING VIDEO• Vine• Instagram• Lensoo Create• Sketchbook Express
CONTESTS AND CALLS FOR CONTENT
Images: Bookface, #caughtreading #ireadeverywhere
MAKING A POST GO FURTHER
TAKING A POST FURTHERo Taggingo Generating comments
and shareso Cross-Promote with
other pageso Shorter posts o Posts with emoticons
get 33% more comments, they also get shared 33% more often.
Sources: http://goo.gl/AI8xTY
WHO CAN YOU CROSS PROMOTE WITH?• departments on college campuses•Chambers•Nonprofits•Other libraries•Anyone who follows you
BOOSTING POSTS?
Did you know? Your average Facebook post is only seen by 6-12% of your followers (source)
ACTIVITY How do we make this post more viral?
WHAT WORKS?
Did you know? Posts with visuals receive 94% more page visits and engagement than those without.
Keep images clean and emotionally relevant
FONTS• Must be clear and readable• Must fit the audience & message• Highly contrast pics and background
More @ http://goo.gl/zyZrCkFull Infographic: http://goo.gl/yRzS
RULE OF THUMB• Decide: Emotion and Goal• Create multiple (3-5) images • Walk away• Revisit and decide immediately
https://goo.gl/osH4bW
CREATE YOUR OWN• Create a custom slide in PowerPoint• Add Picture (pixabay is a great source)• Add Text (KISS, Fontsquirrel & dafont)• Save as jpg
WHEN SHOULD YOU BE POSTING?
CREATING @PLAN & SCHEDULING
SCHEDULE
SCHEDULE SHOULD INCLUDE:• Promotional Posts• Curated Content• Pictures/Video• Who, When, and Where• Hashtags• Manage schedule in calendar or shared doc
Templates and ideas:http://goo.gl/BULFdphttps://goo.gl/zjeVaVhttp://goo.gl/2HLCMZ
HOOTSUITE• Up to 3 accounts free• Schedule Posts• Autopost from RSS Feeds
BUFFER
HOW DO YOU ADD FOLLOWERS Promotion at Desk/Website Viral campaigns
EVALUATION
QUESTIONS TO ASK YOURSELF?• What are my objectives on social media?• How will I measure success?• What is success?
GATHERING STATISTICS
FANPAGE KARMA
http://www.fanpagekarma.com/
Includes:FacebookTwitterGoogle AnalyticsGoogle+InstagramYouTubePinterest
QUESTIONS & DISCUSSION
Contact Info:Diana Silveira
Novare Library Servicesdiana@novarelibrary.com
Slideshare.net/dee987
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