Transcript
Secrets to podcast success
IABC/Toronto PIC meeting @DonnaPapacosta September 8, 2015 February 11, 2014
@DonnaPapacosta #PICTips
Simple definition of podcasting: Internet radio show SECRETS TO PODCAST SUCCESS
@DonnaPapacosta #PICTips
Difference between any old audio and a podcast: Podcast is serial; you can subscribe.
SECRETS TO PODCAST SUCCESS
@DonnaPapacosta #PICTips
Podcasts – part of your content marketing SECRETS TO PODCAST SUCCESS
@DonnaPapacosta #PICTips
Why podcasts for content marketing? • Portable, time-shifted
• Human touch of audio; in your ears
• Multimedia grabs people
• Complements text and other communications
It’s NOT just about technology and gear.
SECRETS TO PODCAST SUCCESS
@DonnaPapacosta #PICTips
Yet good sound and editing matter. SECRETS TO PODCAST SUCCESS
@DonnaPapacosta #PICTips
Microphone tips
• Know your settings
• Use a pop filter when possible
• Find sweet spot (distance and placement)
• Experiment before you record
• Turn off all alerts, noises, ambient noise when possible
@DonnaPapacosta #PICTips
Quick recommendations
• Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only)
• Microphone: Audio-Technica ATR2100 or Blue Yeti USB
• Recording Skype calls: Call Recorder (Mac) or Pamela (PC)
Lots of options in the iOS world
• Record on your iPhone
• Try the iRig microphone
• iTalk, SoundCloud
• And many more
Don’t rely totally on a script.
SECRETS TO PODCAST SUCCESS
@DonnaPapacosta #PICTips
Remember this is audio! Give guideposts.
SECRETS TO PODCAST SUCCESS
@DonnaPapacosta #PICTips
Listener has no visual cues
• Communicate for the ear, not the eye
• Use simple language; start with a hook
• Give auditory guideposts (Let’s talk about three things… First…”)
• Avoid lots of numbers
• Do a recap at the end
Search engines hate audio.
SECRETS TO PODCAST SUCCESS
@DonnaPapacosta #PICTips
Search engines hate audio.
So write show notes! SECRETS TO PODCAST SUCCESS
@DonnaPapacosta #PICTips
Typical workflow
• Plan episode, including guests; write outline
• Record and edit
• Mix in music, if using
• Save as MP3; upload file (with ID3 tags) to Libsyn or other host
• Publish podcast as part of a blog post (use PowerPress plugin on WordPress)
• Share the podcast via social media
Choose a meaningful name and cover art. SECRETS TO PODCAST SUCCESS
Building your audience is not a sprint. SECRETS TO PODCAST SUCCESS
Registration is now open.
Please keep in touch
Donna Papacosta donna@trafcom.com 647-919-4761
Sign up for newsletter of tips and tricks at trafcom.com @donnapapacosta
top related