Secret Ingredients of Better Marketing

Post on 08-Sep-2014

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A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?

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Rand Fishkin

http://bit.ly/secretingredients

SOURCE: 98% of Americans Distrust the Internet (Harris Interactive)

SOURCE: 98% of Americans Distrust the Internet

SOURCE: 98% of Americans Distrust the Internet

SOURCE: 98% of Americans Distrust the Internet

SOURCE: Box Office Mojo (#8 on the worst wide release openings of all time)

SOURCE: Dejan SEO

SOURCE: How Loading Time Affects Your Bottom Line

SOURCE: Forrester Research Digital Media Buying Forecast

SOURCE: Fiverr SEO & Link Building Services

- George Orwell

http://www.fullcontact.com/developer/howitworks/

http://www.fullcontact.com/privacy/

https://twitter.com/HuffPoSpoilers

- Louis C.K.

- Lao Tzu

http://www.minted.com/greet

SOURCE: Macklemore’s Facebook Page

SOURCE: Patagonia’s Footprint Chronicles

SOURCE: An email Elizabeth sent me on the first day of Mozcon

Easy Pass Paris’ Twitter Account

SOURCE: Nathaniel Burney’s Illustrated Guides to Law

- Roger Ebert

SOURCE: http://slid.es/

SOURCE: HelloSign

For more on using Autocomplete, check out SEER Interactive’s Autocomplete Keyword Research Tips

SOURCE: Swissotel’s Ultimate Guide to Worldwide Etiquette

- Ella Wheeler Wilcox

SOURCE: Australia Tourism’s Best Job in the World Campaign

SOURCE: Australia Tourism’s Best Job in the World Campaign

SOURCE: Australia Tourism’s Best Job in the World Campaign

Rand Fishkin

http://bit.ly/secretingredients

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