Seasons of LIfe - 20 years personal marketing plan of Cherry Tatel

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20 Years Marketing Plan for R.E.D. Cherry

Cherry Tatel26-Nov-2013

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For everything, there is a season, a time for every purpose under heaven

(Ecclesiastes 3:1)

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4 Seasons of R.E.D.(Reinventing, Evolving and Doing)

1. Spring. The time to Reinvent.- Mission and Vision- Role

2. Summer. Time to Evolve. - Plans

3. Autumn. Time to Dare.- Inspiration

4. Winter. After 20 years. - Growing old gracefully

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Vision and Mission

• I am an accountant by profession. I will not limit myself as bean counter.

• I welcome opportunities that will make me mature mentally, spiritually, and emotionally. I will dare and will not be daunted by challenges.

• I will impart my knowledge and talents to the future accountants and colleagues in business.

• Outside work, I am a daughter, a mother, and an ideal partner to my husband.

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Roles in life

• I am a Christian who fears and love the Lord

• I am a loving mother to my 5 year old daughter

• I am a submissive wife to my husband

• I am an obedient daughter to parents

• I am a hardworking employee who helps the business grow

• I am a student, and a future MBA

• I am Reinventing, Evolving, and Daring!

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A Christian

I am a Christian.

God is the source of my strength and hope.

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Loving Mother

I am a mother.

I want the best for my daughter.

I want to hold her hand and guide her each step of her way.

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Submissive Wife

I am a wife.

I love my husband.

Marriage is a partnership between two different people who connect as one, and have God in the center.

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Obedient Daughter

I am a daughter.

I am blessed with selfless parents, who sacrificed a lot in their lives in order to give us their children good education which instrumental to our success.

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Hardworking employee

I am an employee.

I work hard and value the company as a family.

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A student, future MBA

I am a student.

The school teaches and equips me with learning and experience.

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I am R. E. D.Reinventing, Evolving, Daring

I believe in R. E. D.

I will Reinvent

I will Evolve

I will Dare!

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RED Cherry Papel

RED

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Or…RED Cherry Turtle

R. E. D.ReinventsEvolvesDare!

Cherry turtle

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The RED Cherry TatelBrand Story

1) When life gives you lemon,

cherry pick

RED

3) I symbolize power and

dominance like the cherry blossoms.

Life is a season. Conquer!2) Not just any

cherry. Remember Papel. The

finance expert

4) Strategy:R – reinventE – evolveD - dare

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Rules of the Garage

1. Believe you can change the world.2. Work quickly, keep the tools unlocked, work

whenever.3. Know when to work alone and when to work together.4. Share tools, ideas. Trust your colleagues.5. No Politics. No bureaucracy. (These are ridiculous in a

garage).6. The customer defines a job well done.7. Radical ideas are not bad ideas.8. Invent different ways of working.9. Make a contribution every day.If it doesn’t contribute,

it doesn’t leave the garage.10. Believe that together we can do anything.11. Invent.

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Rules in my garage

1. There are seasons in life. There can be ups and downs, good and bad times. What is important is to believe you can make a difference in this world and keep the faith.

2. Don’t be afraid of changes. It is the challenges that will make us better persons.

3. Continue to learn, continue to trust, continue to dare. Be not afraid. Conquer!

4. Dream. Smile. Live. Love.

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Seasons of my lifeToday and 20 years after

Today

• 37 years old• Wife, mother,

daughter• MBA Student• Financial controller• Housing loan• Living on pay check• Reinventing

After 20 years

• 57 years old• Wife and daughter• MBA and a professor• Own house• Running a business• Savings• Preparing for

retirement

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Preparation for the seasons

1. Change your coat. - (Do something different each year that pass.)

2. Open your closet and bring out the photo albums- Remember old days and old ways. Improve on

them.

3. Get a pen and a paper. Write.- Start a diary or logbook of life lessons. Impart and share it to younger generation.

4. Plan. Do it!- Save more. Travel a lot. Complain less.

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20 Years Marketing Plan for R.E.D. Cherry