Search Whys: Finding Good Keywords what are the POWER words? select the words from the question that have the best chance of returning relevant results.
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Search Whys: Finding Good Keywords
what are the POWER words?
select the words from the question that have the best chance of returning relevant results
how much did gasoline at the pump cost in 1920 (in 2007 dollars)?
Search Whys: Finding Good Keywords
semantic searchingusing words effectively to search
21cif answers ask beta cloud database filter finding fluency folksonomy google good home information investigation keywords literacy questions scanning search
skimming students tags taxonomy teachers www Web 2.0
Search Whys: Finding Good Keywords
the One-In-Five Rule
On average, there’s a one in five chance you will use the same keyword as another person
You may have to try four unsuccessful words first
Search Whys: Finding Good Keywords
elementary semantics
The first word I try will probably not work
Unless…
It’s a Proper Noun, a Number or an unambiguous object
Search Whys: Finding Good Keywords
why?
Unique or unambiguous meanings
Staybridge
ISBN-13: 978-0-8144-7386-3
Search Whys: Finding Good Keywords
getting started 1
ask: for what am I searching?
questions v answers
how far is Earth from Mars?
Earth is ____ million miles from Mars
or the distance from Earth to Mars is …
Search Whys: Finding Good Keywords
getting started 2
checklist: question to query
Earth is ____ million miles from Mars
or The distance from Earth to Mars is …
http://21cif.imsa.edu/rkitp/course/twohourworkshop/queries.html
Search Whys: Finding Good Keywords
getting started 3
create powerful combinations
buffalo +hide
buffalo +hide +tanning +training +schedule
two weak words = increases powermore than four words = too much power
Search Whys: Finding Good Keywords
getting started 4
gaming: keyword challenges
middle school and uphttp://21cif.imsa.edu/rkitp/challenge/Keyword_Challenge/KeywordChallenge.swf
elementary levelhttp://21cif.com/flash/challenge/keywordchallenge/index.swf
Search Whys: Finding Good Keywords
getting started 5
convert words to objects or nouns, eliminate redundancies
earthquake challenge:
what toy is modeled on a construction principle that reduces damage from earthquakes?
Search Whys: Finding Good Keywords
getting started 6
think, read, ask a friend: alternate keywords
buffalo challenge:
how many buffalo are there in North America today?
Search Whys: Finding Good Keywords
elementary semantics
the first result I retrieve may not be what I’m looking for
but it probably contains clues!
Search Whys: Finding Good Keywords
homing in 1
read snippets for better* words
buffalo challengehttp://21cif.imsa.edu/rkitp/elementary/3/Snippet_Detective_1.swf
soccer challengehttp://21cif.imsa.edu/tutorials/challenge/soccerchallenge/Nyms_index.swf
*increasingly SPECIFIC words (hyponyms)
Search Whys: Finding Good Keywords
homing in 2
pay attention to unfamiliar words
viking challenge:
What type of coins were highly treasured by the Vikings?
first, turn this question into a query
Search Whys: Finding Good Keywords
homing in 2
pay attention to unfamiliar words
viking challenge:
What type of coins were highly treasured by the Vikings?
Search Whys: Finding Good Keywords
homing in 2
pay attention to unfamiliar words
viking challenge:
*Ø* Wilson's Almanac free daily ezine
The Cuerdale hoard is the largest Viking treasure trove found outside of Russia. ... The coins found with the Cuerdale Hoard reveal that it must have been ...www.wilsonsalmanac.com/vikings.html - 82k - Cached - Similar pages - Note this
Search Whys: Finding Good Keywords
homing in 3
browse for keywords and clues
eagle challenge (intermediate level):
Using only your mouse, locate an eagle web cam indexed in Google’s Directory
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