Search Marketers are the new Data Driven Storytellers
Post on 18-Jul-2015
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Search Marketers are the New Data Driven StorytellersTim Mayer
@timmayer
SEMPDX SearchFest
Friday September 27th 2015
17@timmayer
Audience Based Targeting Strategies
17
Unknown
Visitors
Recent Visitors
Lapsed Visitors
Visitor Product Interest
Existing Customer/Produc
t Interest
18@timmayer
Storytelling with Data
Awareness Interest Acquire GrowDesire
DISPLAY
DISPLAY
DISPLAY
DISPLAY DISPLAY
PRRadio
TVPrint
Word of Mouth
Affiliates
PPC Social AdsReviews
Blog
Media
Direct MailEmail Ecommerce
Store
Website
CommunityForum
FAQKnowledge
Base Promotions
Blog
Social Network
Newsletter
21@timmayer
Ad Measurement is WAY off!
US Internet Population (245.2M)
Third Party US Reach (4.5B) US Population (313.9M)
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