Transcript
© 2011 Net Media Planet
Search is SexySri Sharma, Managing DirectorJune, 2011
© 2011 Net Media Planet
Introducing Net Media Planet
Operate across 59 markets and 28 languagesOver €90 million in client revenue annuallyPassionate about PPC
We are an award winning paid search marketing agency operating on a performance basis
© 2011 Net Media Planet
Where search is todayConsumers have more ways to search
A better user experience of search
Social and search are getting closer
Search is better integrated with other channels
ROI remains No. 1 focus
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Social Search
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“social media advertising revenue to reach $4-5 Billion in 2011, paid search advertising to reach $30 Billion in 2011”
Source Deloitte 2011 Technology and Media Report
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“social media advertising revenue to reach $4-5 Billion in 2011, paid search advertising to reach $30 Billion in 2011”
Source Deloitte 2011 Technology and Media Report
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Improve relevancy using social signals
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From across social networks
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Get stickier/ more socially engaging
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A quick look at Bing!
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Become a social destination
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No affect on QS but likely to affect CTRUnique to PPC text ad- so factor into optimisationUnique to SEO landing page - so factor into optimisationSoon to be on GDN and on websites
Google +1 Consider ...
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Driving Sales from YouTube
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Our Approach: search meet display
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Think Customer Understand your product Customer demographics Customer psychographics
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Target relevant media
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Build scale Extend themes Target specific demographics Update schedule regularly
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Test Text ads vs Image ads Keep ads fresh
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Take advantage of SOCIAL BUZZ
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Test YouTube for affiliate sales and brand awareness for your affiliate siteFind a fit between the customer and the productTarget on a granular level - be hyper relevantUse Image ads over Text adsTake advantage of social media buzzGoogle TV?
Consider ...
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Drive Revenue from mobile
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170% growth in revenue from mobile paid search marketing
Source: Net Media Planet (Retail)
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Buying behaviour on mobile
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Mobile & Tablet still have cheaper traffic than desktop
CPC by device
Source: Net Media Planet (Retail)
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Mobile & tablet impressions are x% of desktop Impressions by device
Source: Net Media Planet (Retail)
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Target Tablets for higher AOVAOV by Device
Source: Net Media Planet (Retail)
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Tablet and Desktop conversion rates are similarConversion rate by device
Source: Net Media Planet (Retail)
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Optimise by time of daySales by Time of Day: Desktop vs Mobile vs Tablet
Source: Net Media Planet (Retail)
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MobileTabletDesktop
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Simplicity of mobile commerce - Click to call affiliate opportunities
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NFC makes mobile easier
Bridges online/offline
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Affiliate revenue opportunities exist in mobileCPCs are lower on mobile and tablet devicesTablet users are affluent - target them Maximise sales through time of day optimisationMore Click to Call affiliate opportunitiesPPC online to offline activity - Google Wallet
Consider ...
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Top 3 Takeaways . . .
Really understand your target customerUse highly targeted PPC for branding and sales e.g. on YouTube and FacebookUse targeting in mobile PPC to grow sales
© 2011 Net Media Planet
Thank youDo you have any questions?<name of presenter ><job title>E. <youremailaddress@netmediaplanet.com
> T. +44 (0) 203 008 8321www.netmediaplanet.com
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