Search Engine Optimization Bangla E Book Tutorial Training in Bangladesh SEO
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mvP© BwÄb
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†gvt wgRvbyi ingvb
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mvP© BwÄb AcwUgvB‡Rkb
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cÖKvkK : kixd nvmvb Zid`vi
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38/2-K evsjvevRvi, XvKv-1100|
†dvb- 7118443, 8623251, 8112441
E-mail : gyankoshprokashoni@gmail.com gk_tarafder@yahoo.com
cÖKvkKvj : A‡±vei 2011 Bs‡iwR
cÖQ` : ivwKe
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gy`ªY : †bvfv †cÖm GÛ cvewj‡KkÝ
15/we, wgicyi †ivW XvKv-1205|
†dvb t 9667919
ISBN : 978-984-8933-76-3
g~j¨ : 450.00 UvKv gvÎ |
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evsjv‡`‡ki mKj SEO cÖ‡dkbvj Ges
SEO BÛvw÷‡K mvg‡bi w`‡K GwM‡q †bIqvi
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1. bvwn`v Rvnvb
Gm.B.I Gbvwj÷, mvD_ Gwkqvb AvB.wm.wU
2. W. †gvnv¤§` Rvwn`yi ingvb
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ab¨ev` t
Gg, Gm iûj KzÏym mvMi
SEO Professional
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Web Professional, South Asian ICT
cª‡dmi W. •mq` AvLZvi †nv‡mb
Head, Department of CSE, DIU
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cÖvwß vb
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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Avwg evsjv‡`‡ki AwaKvsk ißvbxg~Lx †Kv¤úvbx¸‡jv‡Z A‡bK A‣bwZK Kvh©Kjvc j¶¨ K‡iwQ,
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A‣bwZK †K․kj GKwU A_©bxwZ‡Z e„nËi Kj¨vY e‡q Av‡b bv|
SEO Ggwb GKwU wecbb †K․kj, hvi gva¨‡g A_©bxwZ‡Z •bwZKfv‡e bZzb MÖvnK wb‡q Avmv hvq|
GB †K․kj Avcbvi I‡qemvBU‡K Marketing Maching evwb‡q †d‡j| hvi Rb¨ †K․kj
wn‡m‡e GUv me‡P‡q mvkªqx| evsjv‡`‡ki †hme D‡`¨³v GKUz B›Uvi‡bU m‡PZb, Zuviv wb‡R‡`i
e¨emvq cÖmv‡ii Rb¨ bvbv ai‡bi B›Uvi‡bU-wfwËK mgvavb †Luv‡Rb| A‡b‡Ki Kv‡Q `xN©¯vqx I
•bwZK wecbb gva¨g LyeB ¸iZ¡c~Y©| Avevi, wecb‡bi mvdj¨ wbf©i K‡i mwVK Z_¨ †c․Qv‡bvi
Dci| Gme w`K we‡ePbvq, SEO nj m‡ev©rK…ó †K․kj|
GiciI, evsjv‡`‡ki †cÖ¶vc‡U D‡`¨³v‡`i gv‡S SEO Gi cÖPjb GLbI GKUv eo P¨v‡jÄ| Gi
cÖavb mgm¨v nj, e¨vcK m‡PZbZv M‡o †Zvjvi gZ h‡_ó evsjv eBcÎ, wi‡mvm©, g¨vwUwiqvj
BZ¨vw` Avgv‡`i †bB| ZviciI eZ©gv‡b evsjv‡`‡ki AvDU‡mvwms wk‡í SEO Gi e¨vcv‡i AvMÖn
Ges `¶Zv Av‡Q Ggb ch©vß msL¨K †ckvRxwe i‡q‡Qb hviv we‡`kx MÖvnK‡`i Rb¨ SEO K‡i
hv‡Qb|
ZvB Avwg g‡b Kwi †gvt wgRvbyi ingvb wjwLZ mvP© BwÄb AcwUgvB‡Rb eBwU Avgv‡`i A_©‣bwZK
Dbœq‡b Ae`vb ivL‡e| Avwg wb‡RI evsjv‡`‡k µgweKvkgvb SEO wk‡í GKRb ïfvKv‧Lx| wKš
evsjv‡`‡k G‡K DbœwZi wkL‡i wb‡q hvevi Rb¨ Avgv‡`i A‡bK wi‡mvm© jvM‡e| Avi †gvt wgRvbyi
ingvb Gi ÓmvP© BwÄb AcwUgvB‡RkbÓ eBwU †m iKg GKwU wi‡mvm© e‡U|
Avwmd Av‡bvqvi
SEO Specialist in Bangladesh since 2001
Seoppcsmm.com
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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f~wgKv (Introduction)
mvP© BwÄb AcwUgvB‡Rkb (Search engine optimization ) Ggb GKwU c×wZ hvi gva¨‡g †h †KD mvP© BwÄb
e¨envi K‡i GKwU I‡qe mvBU‡K webvg~‡j¨ mK‡ji Kv‡Q †cu․‡Q w`‡Z cv‡i| Search engine optimization
ms‡¶‡c SEO e‡j|
GKwU Z_¨eûj Ges gvwR©Z Avw½‡K •Zwi †h †Kvb I‡qe mvB‡U nvRv‡iv wfwRUi evov‡Z mvP© BwÄb
AcwUgvB‡Rkb (SEO) GKwU ¸iZ¡c~Y© KvR K‡i _v‡K| mvP© BwÄb AcwUgvB‡Rk‡bi cÖavb cÖavb D‡Ïk¨¸‡jvi
g‡a¨ i‡q‡Q-
► GKwU mvBU‡K mK‡ji Kv‡Q mn‡R †c u․‡Q †`Iqv|
► I‡qe mvB‡Ui Rb wcªqZv e„w× Kiv|
► mvB‡Ui wfwRUi ev UªvwdK e„w× Kiv|
► wewfbœ ai‡bi AbjvBb Avq Kivi cvUdig wn‡m‡e KvR K‡i|
► Z_¨ wewbgq I cÖwZ‡hvwMZvq wU‡K _vKvi k³ wfZ wn‡m‡e KvR K‡i|
eZ©gvb we‡k¦ cÖwZ‡hvwMZvq wU‡K _vKvi Rb¨ mevB‡K we‡kl †Kvb ai‡bi KvR m¤úbœ K‡i mK‡ji Kv‡Q †c u․‡Q
w`‡Z cvi‡j Kv‡Ri mdjZv aiv †`‡e| cÖwZ‡hvwMZvi GB hy‡M Kv‡iv Avcbvi mvBU‡K g‡b ivLvi gZ mgq nq‡Zv
†bB| ZvB gvby‡li cÖ‡qvRbgvwdK Z_¨ AwZ ªZ †c‡Z mvP© Bwćbi †Kvb Zzjbv Ges cÖ‡qvRbxZv e‡j †kl Kiv
hv‡e bv|
GKwU I‡qemvB‡Ui e¨emvwqK cÖPvi cÖPviYv Kivi Rb¨ mvP© BwÄb AcwU gvB‡Rkb AZzjbxq| AbjvBb gv‡K©wUs
Kiv bZzb cY¨ mK‡ji Kv‡Q Zz‡j aiv, bZzb bZzb mdUIq¨vi Gi cÖPvi cÖPviYvmn bvbv KvR mn‡R K‡i w`‡Q
SEO|
AbjvB‡b G¨vW Gi gva¨‡g Avq ev AbjvBb gv‡K©wUs hvB ejv †nvK SEO AZzjbxq| hw` ¸Mj G¨vW‡mÝ
(Google Adsense) Gi K_v ejv nq, Z‡e SEO Gi G¨vwc‡Kkb Qvov AwaK AwaK wfwRUi cvIqv, wK¬K
cvIqv, Avq Kiv †Kvb wKQzB m¤¢e bq|
evsjv‡`‡ki †cÖ¶vc‡Ui wfwˇZ SEO Gi K_v Avm‡j ejv hvq-Gi GKwU my`~i cÖmvix ev¯ eZv i‡q‡Q, hvi Rb¨
Avgv‡`I GLb †_‡KB †K․kj Aej¤^b K‡i G¸‡Z n‡e| evsjv‡`‡ki †cÖw¶‡Z GKRb e¨w³ wb‡Ri cÖ‡Póvq GKwU
mvBW •Zwi K‡i hw` wb‡Ri mvB‡Ui Rb¨ SEO K‡i _v‡Kb Ges mvB‡U AwaK msL¨K wfwRUi wb‡q Avm‡Z
cv‡ib Zvn‡j mvB‡U †h‡Kvb ai‡bi mvwf©m ev cY¨ wewµ Ki‡Z cvi‡eb| hw` weÁvc‡bi Rb¨ fvev hvq
Zvn‡j Gi cvkvcvwk AvDU †mvwm©s gv‡K©U †cm¸‡jv‡ZI SEO wfwËK bvbv KvR cvIqv hvq| KvR¸‡jvi
g‡a¨ i‡q‡Q wK IqvW© wiPvm©, e¨vKwjsK †hvMvo Kiv, Ab †cR AcwUgvB‡Rkb Kb‡U›U †jLv, SEO KÝvj‡U›U
BZ¨vw`|
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hy‡M †Kv¤úvwb¸‡jv bZzb bZzb gv‡K©wUs c×wZ LyR‡Q| G‡¶‡Î †Kv¤úvwb Zv‡`i weÁvc‡bi avivevwnKZvq B›Uvi‡bU
gv‡K©wUs (E-marketing)-Gi Dci avweZ n‡Q| Avi †Kv¤úvwb¸‡jvi GB gv‡K©wUs-Gi Rb¨ wbw ©ó page
ranking-Gi GKwU I‡qe †cR cÖ‡qvRb nq| Avi ZLbB SEO Kivi K_v P‡j Av‡m| GK K_vq SEO-Gi
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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Dci GKwU mvB‡Ui ch©‡e¶‡Yvi wfwˇZ AvR we‡k¦I eû bvgx`vgx e¨emv cÖwZôvb¸‡jv E-business G Rwo‡q
c‡o‡Q| gvbyl memgq †h‡Kvb Business-Gi †¶‡Î effictive gv‡K©wUs Pvq G Kvi‡YB B-gv‡K©wUs w`‡Z cv‡i
e¨emv‡K cÖwZôv jvf|
g~jZ mvP© BwÄb n‡Q GKwU †Kv¤úvwbi cÖv_wgK mvwf©m Ges Product information hv Lye mn‡RB BDRvi‡`i
Kv‡Q †cu․‡Q w`‡Z cv‡i| †Kvb I‡qemvB‡Ui Kb‡U›U mvP© Bwćbi WvUv‡e‡mi AcwUgvB‡Rk‡bi Dci GKwU
†Kv¤úvwbi mdjZv A‡bKUv wbf©ikxj|
Z_¨ cÖhyw³i A‡MvP‡i †Kvb e¨emv cÖwZôvb cwiPvjbvi Rb¨ mvP© BwÄb wbf©i B›Uvi‡bU gv‡K©wUs-Gi Ae¯vb w`b
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Avjv`v †cR wjsK Ki‡Z n‡e|
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†jL‡Ki K_v
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PvB| GKwU I‡qe mvB‡Ui ZLbB g~j¨evb ev wWgvÛ ev‡o hLb mvP© Bwćb mvP© K‡i G‡K U‡c cvIqv hvq| eZ©gvb
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mvP© BwÄb GKwU †UKwbK †hwUi gva¨‡g †Kvb I‡qe mvBU‡K mvP© Bwćbi U‡c A_©vr cÖ_g †cB‡Ri ïi‡Z wb‡q
Avmv| †hgb-¸¸j, Bqvû Ges wPs BZ¨vw`I cÖ_g †cB‡R Avcbvi I‡qe mvB‡U Ly u‡R cv‡e| SEO Gi gva¨‡g
†h‡Kvb GKwU I‡qe mvB‡Ui wfwRUi A‡bK evov‡bv hvq| †h‡Kvb I‡qe mvBU mvP© BwÄb AcwUgvB‡Rkb K‡i H
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evwYR¨ K‡i wU‡K _vKvi Rb¨ SEO Gi ¸viZ¡ Acwimxg|
gnvb AvjvnZvAvjvi Kv‡Q A‡kl ïKwiqv, evsjv‡`‡k cÖ_g gvZ…fvlvq mvP© BwÄb AcwUgvB‡Rkb eBwU cvV‡Ki
nv‡Z Zz‡j †`Iqvi Rb¨ hviv Avgv‡K A‡bK fvjev‡m| Zv‡`i GB fvjevmv Avgv‡K Aby‡cÖiYv hywM‡q‡Q GB eBwU
†jLvi Rb¨| B‡Zvg‡a¨ Avgvi †h mg eB cÖKvwkZ n‡q‡Q cÖwZwU eB cvVK †hfv‡e msMÖn K‡i‡Q Zv‡Z Avwg
mZ¨B cvVK‡`i Kv‡Q K…ZÁ Ges G‡Z Avgvi †jLvi cÖwZ AvMÖn †e‡o hvq|
†`‡k Ges we‡`‡k mvP© BwÄb AcwUgvB‡Rk‡bi A‡bK Pvwn`v| Avi G KvRwU †h‡nZz mevi c‡¶B Kiv m¤¢e ZvB
Avwg cÖ‡Z¨KwU welq Lye mnRfv‡e Kivi †Póv K‡iwQ| Avwg wek¦vm Kwi GKRb mvaviY gvbylI GB eBwU c‡o Lye
mn‡R eyS‡e Ges mvP© BwÄb AcwUgvB‡Rkb Ki‡Z cvi‡e| hw` eB‡Z Z_¨MZ ev AwbQvK…Z fyj _v‡K `qv K‡i
Zv ¶gvmy›`i „wó‡Z †`L‡eb Ges Avgv‡`i Zv Rvbv‡Z cv‡ib hv cieZ©x ms¯‥i‡Y Ges G¨vWfvÝ mvP© BwÄb AcwU
gvB‡Rkb eB‡Z ms‡kvabx Avbvi †Póv Kiv n‡e|
http://www.facebook.com/pages/MD-MIJANUR-RAHMAN-SINHA/135813849781217
†gvt wgRvbyi ingvb
infobook7@gmail.com mmr.sinha@yahoo.com(Facebook)
+8801741498043
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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m~wPcÎ GK bR‡i
1g Aa¨vq : mvP© Bwćbi cÖv_wgK aviYv .........................................................................................23
2q Aa¨vq : †UKwbK¨vj Uvg© (SEO Jargon & Technical word)...................................................37
3q Aa¨vq : Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO plan)...........................................55
4_© Aa¨vq : mvP© BwÄb †d«Ûjx I‡qemvBU •Zwi................................................................................67
5g Aa¨vq : KxIqvW© wimvP© Ges wm‡jKkb.....................................................................................87
6ô Aa¨vq : KxIqvW© GbvjvBwmm Uzj&m (Keyword Analysis tools)...............................................113
7g Aa¨vq : Avcbvi I‡qemvBU‡K SEO Kib..............................................................................139
8g Aa¨vq : B-†gBj G‡Wªm •Zwi................................................................................................465
9g Aa¨vq : Blogspot G eM •Zwi............................................................................................177
10g Aa¨vq : Blogspot Gi eM‡K SEO Kiv..............................................................................195
11g Aa¨vq : evsjvq eM •Zwi....................................................................................................203
12g Aa¨vq : Avcbvi evsjv eM‡K SEO Kib..............................................................................261
13g Aa¨vq : Rygjvi I‡qe mvBU‡K SEO Kiv..............................................................................277
14g Aa¨vq : I‡qejx‡Z wd« eM •Zwi...........................................................................................297
15g Aa¨vq : I‡qejx eM‡K Ab‡cBR AcwU gvB‡Rkb....................................................................321
16g Aa¨vq : I‡qejx eM‡K Ad‡cBR AcwU gvB‡Rkb...................................................................349
17g Aa¨vq : IqvW©‡cÖ‡m wd« eM •Zwi..........................................................................................403
18g Aa¨vq : wd« IqvW©‡cÖm eM‡K SEO Kiv.................................................................................431
19g Aa¨vq : IqvW©‡cÖm mvBU‡K SEO Kiv..................................................................................443
20Zg Aa¨vq: Social Merketing...........................................................................................467
21Zg Aa¨vq: Microworkers................................................................................................501
22Zg Aa¨vq: Odesk (wd«j¨vÝ gv‡K©U‡cm).................................................................................515
23Zg Aa¨vq: Geta freelancer..............................................................................................583
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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13
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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m~wPcÎ we —vwiZ
1g Aa¨vq t mvP© Bwćbi cÖv_wgK aviYv....................................................................23
1.1 mvP© BwÄb wK?....................................................................................................................23
1.2 mvP© B‡Û· (Search index)................................................................................................24
1.3 mvP© †Kv‡qwi (Search quary)..............................................................................................25
1.4 †Kv‡qwi B›Uvi‡dm (Quary interface)..................................................................................26
1.5 mvP© BwÄb gv‡K©wUs †Kb GZ ¸iZ¡c~Y©? (Why bother which sear)............................................28
1.6 cÖ‡qvRbxq Uzj&m (Gathering your tools).............................................................................29
1.7 wewfbœ ai‡bi mvP© BwÄb (Clasification of search engine).....................................................29
1.8 I‡qemvBU gv‡K©wUs Uzj.........................................................................................................34
1.9 gvbyl mvP© K‡i †Kb?............................................................................................................34
1.10 mvP© BwÄb wKfv‡e KvR K‡i.................................................................................................34
1.11 K¨vwiqvi wn‡m‡e SEO.......................................................................................................35
2q Aa¨vq t †UKwbK¨vj Uvg© (SEO Jargon & Technical Word)..........................37
2.1 mvP© mvBU (Search Site)....................................................................................................39
2.2 mvP© Uvg© (Search term).....................................................................................................39
2.3 mvP© †iRvë (Search result)...............................................................................................39
2.4 mvP© BwÄb AcwUgvB‡Rkb (Search engine optimization)......................................................40
2.5 †µv‡qjvim (Crwles)........................................................................................................40
2.6 i¨vswKs (Ranking)...........................................................................................................40
2.7 Bb‡W· (Index)...............................................................................................................41
2.8 AiMvwbK †iRvë (Organic)...............................................................................................41
2.9 ¸¸j mvP©..........................................................................................................................43
2.10 cÖ‡mwms †Kvqvwim (Processing Quaries)...........................................................................46
2.11 KxIqvW© (Keywords)......................................................................................................47
2.12 In bound link or back link..........................................................................................50
2.13 †cBR i¨vsK Ges Kb‡U›U...................................................................................................51
2.14 Black Hat & White Hat SEO. ...................................................................................52
2.15 Av‡iv wKQz GK bR‡i.........................................................................................................53
3q Aa¨vq t Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)....................55
3.1 SEO †Kb cÖ‡qvRb (Why you need SEO).........................................................................57
3.2 Avcbvi I‡qe mvB‡Ui wWRvBbvi‡K wek¦vm bv Kiv (Do not trust your website designer)............59
3.3 SEO Gi Rb¨ goal wVK Kiv (Setting SEO goals)..............................................................60
4_© Aa¨vq t mvP© BwÄb †d«Ûwj I‡qemvBU •Zwi............................................................67
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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4.1 gvwëwgwWqv Gi e¨envi Kgv‡bv (Limiting Multimedia).........................................................69
4.2 MÖvwd· bq †U·U e¨envi
Kib...............................................................................................73
4.3 †cÖvMÖvwgs j¨vs¸‡qR Ges SEO. ............................................................................................74
4.4 mnR K‡i I‡qemvBU •Zwi (Make it user friendly)..............................................................76
4.5 Kb‡U›U (Content)...........................................................................................................78
4.6 I‡qe Kwc ivBwUs...............................................................................................................82
5g Aa¨vq t KxIqvW© wimvP© Ges wm‡jKkb.................................................................87
5.1 KxIqvW© Gi ¸iZ¡ (Importance of Keyword )...................................................................87
5.2 KxIqvW© GbvjvBwmm ïi Kiv (Starting your keyword analysis)...........................................91
5.3 Anchor †U·U.................................................................................................................99
5.4 KxIqvW© †WbwmwU (Right keyword density)......................................................................101
5.5 KxIqvW© PzR Kiv...............................................................................................................104
.
6ô Aa¨vq t KxIqvW© GbvjvBwmm Uzj&m (Keyword Analysis tools).........................113
6.1 IqvW© UªvKvi.....................................................................................................................115
6.2 Word tracker G GKvD›U •Zwi.........................................................................................117
6.3 KxIqvW© †WbwmwU Uzj&m.......................................................................................................121
6.4 ¸Mj Adwords wK?........................................................................................................124
6.5 ¸Mj Adwords GKvD›U ‣Zwi............................................................................................124
6.6 I‡qe gv÷vi Toolkit.......................................................................................................132
7g Aa¨vq t Avcbvi I‡qemvBU‡K SEO Ki“b.........................................................139
7.1 Ab-†cBR AcwUgvB‡Rkb...................................................................................................139
7.2 UvB‡Uj U¨vM (Title tag)...................................................................................................141
7.3 †gUv wWw¯…ckb (Meta discription)...................................................................................146
7.4 Wywc‡KU Kb‡U›U e¨envi bv Kiv...........................................................................................148
7.5 BD Avi Gj....................................................................................................................150
7.6 GBP wU Gg Gj Gi ¸iZ¡...................................................................................................151
7.7 KxIqvW© AcwUgvB‡Rkb .....................................................................................................154
7.8 Aëvi U¨vM (Alt tag).......................................................................................................154
7.9 †Wv‡gBb †bBg (Domain Name)......................................................................................156
7.10 mvBUg¨vc (Sitemap).....................................................................................................158
7.11 Ad-†cBR AcwU gvB‡Rkb (Off-page SEO).....................................................................160
8g Aa¨vq t GKwU B-†gBj G‡Wªm •Zwi Kiv.............................................................165
15
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9g Aa¨vq t eM¯ú‡U ewMs •Zwi.............................................................................177
9.1 ewMs wK?........................................................................ .............................177
9.2 ewMs-Gi cÖKvi‡f`........................................................... ..............................177
9.3 Blogspot G GKvD›U •Zwi Kiv..........................................................................................178
9.4 Blogspot-G †cv÷ wjLv...................................................................................................182
9.5 Blogspot-G GW‡m‡Ýi weÁvcb †`Lv‡bv..............................................................................186
10Zg Aa¨vq t Blogspot Gi eM‡K SEO Kiv......................................................195
10.1 Blogspot Gi eM‡K SEO Kiv........................................................................................195
10.2 e‡Mi welqe ‧................................................................................................................195
10.3 eM UvB‡Uj....................................................................................................................195
10.4 †U¤ú‡jU cQ›` Kiv.........................................................................................................196
10.5 gvbm¤§Z Kb‡U›U ev AvwU©‡Kj wjLv......................................................................................196
10.6 KxIqvW© (Keyword )...................................................................................................196
10.7 UvB‡Uj G wK-IqvW© †hvM Kiv............................................................................................196
10.8 †cv÷ G wK-IqvW© †hvM Kiv..............................................................................................197
10.9 wewfbœ mvgvwRK †bUIqvwK©s mvBU¸‡jvi gva¨‡g.......................................................................199
10.10 †M÷ AvwU©‡Kj wjLvi gva¨‡g............................................................................................199
10.11 wj¼ weìAvc Gi gva¨‡g.................................................................................................199
11Zg Aa¨vqt evsjvq eM •Zwi..............................................................................203
11.1 eMv‡i eM •Zwi...............................................................................................................203
11.2 ¸¸j G GKvD›U •Zwi.......................................................................................................204
11.3 mvBb Avc.....................................................................................................................204
11.4 W¨vm‡evW©......................................................................................................................205
11.5 eM †jLv.......................................................................................................................206
11.6 eM wk‡ivbvg..................................................................................................................206
11.7 †Ug‡cU cQ›`................................................................................................................207
11.8 †cvw÷s.........................................................................................................................209 11.9 fvlv cwieZ©b (Language)..............................................................................................216
11.10 New blog.................................................................................................................217
11.11 Edit Post..................................................................................................................217
11.12 Edit Page.................................................................................................................217
11.13 Comments...............................................................................................................218
11.14 Monetize.................................................................................................................219
11.15 eM U«vwdK ch©‡e¶Y (Stats) ...........................................................................................220
11.16 Settings....................................................................................................................221
11.17 Publishing...............................................................................................................225
16
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11.18 Formatting...............................................................................................................226
11.19 Comments...............................................................................................................228
11.20 Who Can Comments...............................................................................................228
11.21 Archiving................................................................................................................230
11.22 Site Feed.................................................................................................................231
11.23 Email & Mobile......................................................................................................232
11.24 OpenID...................................................................................................................233
11.25 Permission..............................................................................................................234
11.26 Page Elements........................................................................................................235
11.27 Edit HTML.............................................................................................................237
11.28 †U¤ú‡jU wWRvBb..........................................................................................................240
11.29 Templates................................................................................................................241
11.30 Background.............................................................................................................241
11.31 Layout.................................................................................................................... .242
11.32 Adjust widths..........................................................................................................243
11.33 G¨vWfvÝW (Advanced)
..............................................................................................244
11.34 Kv÷g †Wv‡gBb cwieZ©b.................................................................................................256
12Zg Aa¨vq t Avcbvi evsjv eM‡K SEO Ki“b.......................................................261
12.1 ¸Mj (Google)
............................................................................................................262
12.2 mvP© BwÄb AcwUgvB‡Rkb wkL‡Z wK wK jvM‡e.......................................................................263
12.3 †K me‡P‡q ¸iZ¡c~Y©........................................................................................................264
12.4 KxIqvW© wK..................................................................................................................267
12.4.1 KxIqvW© evQvBKiY......................................................................................................267
12.4.2 KxIqvW© evQvBKiY cÖwµqv............................................................................................268
12.4.3 wKfv‡e e¨envi Ki‡eb Kx-IqvW©......................................................................................270
12.5 †gUv U¨v‡Mi gva¨‡g.........................................................................................................270
12.6 mvB‡Ui Kb‡U›U ev AvwU©‡K‡ji gva¨‡g..................................................................................271
13Zg Aa¨vq t Rygjvi I‡qe mvB‡U †K SEO Kiv....................................................277
13.1 I‡qemvBU wK?............................................................................................................ ...277 13.2 Rygjv I‡qe mvBU ..........................................................................................................278 13.3 Rygjv I‡qemvB‡U SEO Kivi myweav..................................................................................279 13.4 Rygjv I‡qemvBU Gi SEO Gi m~Pbv..................................................................................281
13.5 mvP© BwÄb (Search Engine)...........................................................................................281
13.6 Joomla Website G SEO apply..................................................................................283
17
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Kib
13.7 Joomla Website Gi landing page SEO....................................................................286
13.8 Title Ges H1 headding..............................................................................................286
13.9 Privacy Policy..........................................................................................................288
13.10 XML sitemap creation............................................................................................288
13.11 W3C Validation......................................................................................................289
13.12 Image Optimization................................................................................................289
13.13 Ad †cBR AcwU gvB‡Rkb.............................................................................................290
13.14 Indexing and Submission.......................................................................................290
14Zg Aa¨vq t I‡qewj‡Z wd« eM •Zwi....................................................................297
14.1 Weebly mvB‡U wb‡Ri I‡qe mvBU ev eM •ZwiKiY...............................................................297
14.2 weebly.com wd« GKvD›U •Zwi........................................................................................297
14.3 bZzb mvB‡Ui bvg wba©viY..................................................................................................298
14.4 †Wv‡gBb bvgKiY............................................................................................................299
14.5 Weebly †Z tab contents mg~n......................................................................................303
14.6 Designs Tab †_‡K Tamplate evQvBKiY........................................................................304
14.7 Weebly design Gi default image cwieZ©b..................................................................306
14.8 bZzb weebly page •Zwi ev ms‡hvRb................................................................................307
14.9 Content cÖwZ vcb........................................................................................................309
14.10 Title mn paragraph cÖwZ vcb.....................................................................................310
14.11 Paragraph G title wba©viY...........................................................................................310
14.12 Qwe ms‡hvRb...............................................................................................................311
14.13 bZyb eM (blog) page •Zix...........................................................................................312
14.14 Editor Tab page.....................................................................................................314
14.15 Settings Tab............................................................................................................316
14.16 Weebly site Publish................................................................................................317
15Zg Aa¨vq t I‡qewj eM‡K Ab‡cBR AcwU gvB‡Rkb.............................................321
15.1 Weebly mvB‡K mvP© BwÄb Gi Dc‡hvMx K‡i †Zvjv t.............................................................323
15.2 Weebly Ab †cBR AcwUgvB‡Rkb t................................................................................323
15.3 Site Description t......................................................................................................327
15.4 Meta Keywords........................................................................................................329
15.5 Fotter Code...............................................................................................................332
15.6 Header Code.............................................................................................................340
15.7 Weebly †Z Advanced Settings mshy³ Kiv...................................................................342
15.8 Weebly ALT U¨v‡Mi e¨envi.........................................................................................345
15.9 Weebly mvBU Gi wjsK G·‡PÄ......................................................................................346
18
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Kib
16Zg Aa¨vq t I‡qewj eM‡K Ac‡cBR AcwUgvB‡Rkb..............................................349
16.1 Weebly mvBU‡K Off page optimization.......................................................................351
16.2 AvwU©‡Kj wW‡i±wi mvewgkb................................................................................................351
16.3 wW‡i±wi mvewgkb............................................................................................................356
16.4 Uc WvB‡iKUwi ZvwjKv.....................................................................................................358
16.5 †dvivg †cvwós................................................................................................................362
16.6 Forum List................................................................................................................366
16.7 wj÷ of DoFollow Blogs (†cR ‡i¼ 3+).......................................................................374
16.8 wjsK GK‡PÄ.................................................................................................................377
16.9 †mvk¨vj eyKgvwK©s............................................................................................................377
17Zg Aa¨vq t IqvW©‡cÖ‡m wd« eM •Zwi...................................................................403
17.1 Wordpress.com G GKvD›U •Zwi Kiv.............................................................................405
17.2 Wordpress.com G †cv÷ wjLv......................................................................................415
18Zg Aa¨vq t IqvW©‡cÖm eM‡K SEO Kiv.............................................................431
18.1 Avmyb cÖ_‡gB †`Lv hvK SEO Kv‡K e‡j?............................................................................433
18.2 Home Title...............................................................................................................435
18.3 Home Description....................................................................................................436
18.4 Home Keywords .....................................................................................................436
19Zg Aa¨vq t Wordpress.com Gi Gm B I...........................................443
19.1 mvBU UvB‡Uj I U¨vM jvBb wVK Kiv....................................................................................445
19.2 †cv‡÷i UvB‡Uj G KxIqvW© hy³ Kiv..................................................................................446
19.3 †cv‡ói g‡a¨ KxIqvW© hy³ Kiv..........................................................................................450
19.4 URL ev wj¼ GwWU Gi gva¨‡g.........................................................................................452
19.5 †cv÷ U¨vM hy³ Kiv........................................................................................................457
19.6 B‡g‡Ri ev Qwei Gm B I.................................................................................................461
20Zg Aa¨vq t Social Merketing...................................................................467
20.1 Twitter Kx..................................................................................................................469
20.2 Twitter Status...........................................................................................................469
20.3 Following.................................................................................................................469
20.4 Follower...................................................................................................................469
20.5 Twit..........................................................................................................................470
20.6 Twitter G †iwR‡÷ªkb Kiv.............................................................................................470
20.7 Twitter G ֬vUvm wjLv.................................................................................................482
19
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
20.8 Twitter †_‡K Av‡qi Dcvq.............................................................................................478
20.9 be-a-magpie..............................................................................................................484
20.10 RevTwt...................................................................................................................484
20.11 Sponsored Tweets...................................................................................................486
20.12 G¨vfW‡mÝ UzBUv‡i........................................................................................................487
20.13 Facebook Marketing..............................................................................................487
20.14 Face book G GKvD›U •Zwi..........................................................................................488
20.15 Face book Gi gva¨‡g Avq..........................................................................................497
21Zg Aa¨vq: Microworkers..........................................................................501
21.1 Microworkers †_‡K Avq..............................................................................................501 21.2 Kv‡Ri cÖKvi‡f`.............................................................................................................501 21.3 Microworkers G †iwR‡÷ªkb Kivi c×wZ.........................................................................501 21.4 Microworkers G KvR Kivi c×wZ.................................................................................506
22Zg Aa¨vq: Odesk (wd«j¨vÝ gv‡K©U‡cm)............................................................515
22.1 wd«j¨vÝ gv‡K©U‡cm .........................................................................................................517
22.2 Odesk.......................................................................................................................517
22.3 Odesk mvB‡U †iwR‡÷ªkb Kiv.........................................................................................518
22.4 ODESK-G Kv‡Ri Rb¨ weW †`qv....................................................................................536
22.5 ODESK TEST.........................................................................................................543
22.6 Odesk †U÷ mv‡Rkbm...................................................................................................557
22.7 Odesk-Gi w¯‥j e„w× Kiv................................................................................................561
22.8 Odesk †_‡K AwR©Z UvKv wKfv‡e Zzj‡Z nq.........................................................................566
23Zg Aa¨vq: Geta freelancer.......................................................................583
23.1 Geta freelancer.........................................................................................................583
23.2 Freelancer mvB‡U †iwR‡÷ªkb c×wZ................................................................................583
23.3 Freelancer mvB‡U G Kv‡Ri Rb¨ weW †`qv........................................................................601
20
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
21
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
1g Aa¨vq
mvP© Bwćbi cÖv_wgK aviYv (Basic of search engine)
22
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
23
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
1 mvP© Bwćbi cÖv_wgK aviYv (Basic of search engine)
1.1 mvP© BwÄb wK?
Avcwb hLb †Kvb Z_¨ (information) Rvbvi †Póv K‡ib ZLb Avgiv KvD‡K wR‡Ám Kwi Ggb
A‡bK wKQz Av‡Q †hwU nq‡Zv Avgvi Av‡kcv‡ki †KD Rv‡b bv| ZLb Rvbvi Dcvq wK? Avgiv
hLb †Kvb Z_¨ Rvwb bv ZLb Avgiv mvP© Bwćb (search engine) †LuvRvi †Póv Kwi, †hgb t
¸¸j (Google), Bqvû (yahoo) BZ¨vw` mvP© Bwćb Avgiv mvP© Kwi| Avcwb GKwU kã
(word) A_ev †dm (phase) mvP© e‡· wj‡L mvP© evU‡b wK¬K K‡ib| K‡qK †m‡K‡Û-Gi g‡a¨
KZ ¸‡jv (hundreds or thousends) †cBR †`Lvq, †idv‡iÝmn| Gici H wjsK-G wK¬K
Ki‡j Avcbv‡K †Kvb wbw`©ó †cBR G wb‡q hv‡e|
mvP© BwÄb‡K wWRvBb Kiv n‡q‡Q Bbdi‡gkb‡K mvP© Kivi Rb¨| G¸‡jv mvaviYZ Iqv‡ì IqvBW
I‡qe (world wide web) Ges GdwUwc (FTP) mvf©v‡i| mvP© Kivi ci †h Bbdi‡gkb cvB
†mwU mvaviYZ I‡qe †cBR, B‡gR, Z_¨ Ges Ab¨ †h‡Kvb dvBj|
mvP© BwÄb n‡Q GKwU mdUIq¨vi †cÖvMÖvg (software program) A_ev Uzj&m (tools) †hwU mvP ©
wU‡gi Dci wfwË K‡i wewfbœ I‡qe mvBU Ly u‡R †ei K‡i †`q|
wb‡gœ GKwU wP‡Î Avwg ¸Mj mvP© Bwćb wjLwQ (hotel in coxes bazar) KviY Avwg Rvwb bv
K·evRv‡i wK †nv‡Uj Av‡Q|
wPÎ t mvP© †iRvë †`Lv‡Q
24
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wP‡Î mvP© †iRvë †`Lv‡Q Dc‡ii wP‡Î KZ¸‡jv wjsK †`Lv‡Q, GLb Avwg †h †Kvb GKwU wK¬K
K‡i †`L‡Z cvwi Avwg hv †P‡qwQjvg Zv wK GLv‡b cvIqv hv‡Q wKbv| Avwg GLb Hotels wjs‡K
wU‡Z wK¬K K‡iwQ|
wPÎ t wK¬K Coxes bazaar hotel
wK¬K Coxes bazaar hotel GB ai‡bi mvP© †iRv븇jv memgq GK iKg bvI _vK‡Z cv‡i|
1.2 mvP© B‡Û· (search index)
mv©P BwÄb index collects, pharse & data store K‡i `ªZ Ges mwVK (acctual)
Bbdi‡gkb retrival Gi Rb¨|
B‡Ûw·s Gi D‡Ïk¨ nj speed Ges performance †K AcwUgvBR Kiv| Gi d‡j BDRvi †hwU
Rvb‡Z Pvq †m ai‡bi Z_¨ †`Lvq| A‡bK mgq †`Lv hvq Avcwb †hwU Pv‡Qb wVK mwVKfv‡e HwU
cv‡Qb bv| GwU bv cvIqvi Ab¨Zg GKwU KviY n‡Q mwVK B‡Ûw·s| wb‡gœi wP‡Î †`Lv hv‡Q,
Avwg Rvb‡Z PvwQ Hotel porjaton †mLv‡b nq‡Zv Gi I‡qe mvBU A_ev Z_¨ †`Lv‡e, wKš
†mUv Hfv‡e †bB|
25
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎ t mvP© †iRvë †`Lv‡Q
we:`ªt Avgiv †hfv‡e Hotel porjaton wP‡Î †`‡LwQ GwU GiKg bvI _vK‡Z cv‡i, KviY mvP©
BwÄb memgq cwieZ©b nq|
1.3 mvP© †Kv‡qwi (search quary)
GKRb BDRvi Zvi cÖ‡qvR‡b †h Z_¨ mvP© K‡i A_ev I‡qe mvP© Bwćb wj‡L (type) †mwUB n‡Q
mvP© †Kv‡qwi| GLb Avcwb hw` (online money earning) m¤ú‡K© Rvb‡Z Pvb Zvn‡j wb‡gœi
wP‡Î Avcwb wjL‡jb online money earning Avi GwUB n‡Q mvP© †Kv‡qwi|
26
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎ t Online money earning w`‡q mvP© Kiv n‡Q|
Online money earning w`‡q mvP© Kiv n‡Q| Dc‡ii wP‡Î e‡·i wfZi †h †jLvwU Av‡Q
(online money earning) †mwUB n‡Q mvP© †Kv‡qwi|
1.4 †Kv‡qwi B›Uvi‡dm (quary interface)
†Kv‡qwi B›Uvi‡dm ej‡Z mvP© BwÄb ej‡j cÖ_‡g gvby‡li g‡b †h welqwU Av‡m| †Kv‡qwi
B›Uvi‡dm n‡Q GKwU †cBR †hwU BDRvi †`‡L hLb Zviv GwU‡K mvP© Bwćbi mv‡_ navigate
K‡i|
wb‡gœi wP‡Î †`Lv hv‡Q t-
27
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎ t mvP© B›Uvi‡dm (www.ask.com)
mvP© B›Uvi‡dm (www.ask.com) n‡Q GKwU wm¤új †cBR †hLv‡b mvP© BbcyU Ges evUb
Av‡Q| wb‡gœ yahoo Gi mvP© B›Uvi‡dm †`Lv‡bv n‡jv t-
wPÎ t yahoo Query Interface
Dc‡ii wP‡Î Bqvû †cBR G †Kv‡qwi e· QvovI A‡bK¸wj myweav BDRv‡K †`Iqv n‡Q, †hgbt-
wd« B-†gBj GKvD›U, I‡q`vi Bbdi‡gkb, wbDR, †Ljv-ayjv BZ¨vw`|
28
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
1.5 mvP© BwÄb gv‡K©wUs †Kb GZ ¸i“Z¡c~Y©? (why bother which sear)
mvP© BwÄb †Kvb GKwU I‡qemvB‡Ui wfwRU‡ii Drm| †ewkifvM I‡qemvBU mvP© BwÄb w`‡q
wfwRU Kiv ïi nq| †ewkifvM I‡qemvB‡Ui, cÖvq 80% wfwRUi mvP© BwÄb †_‡K Av‡m (GwU
fwel¨‡Z Av‡iv evo‡e)|
wewfbœ Kvi‡Y mvP© BwÄb AZ¨š ¸iZ¡c~Y©t-
K) †ewki fvM wfwRUi mvP© BwÄb †_‡K Av‡m| cÖwZ gv‡m wewjqb mvP© nq|
L) GK Rwi‡c †`Lv †M‡Q united states cÖwZ gv‡m 10 wewjqb mvP©
nq (comscore,2008)
M) †ewkifvM BDRvi Rv‡b bv Zv‡`i †Kv_vq †h‡Z n‡e, GgbwK Zviv A‡bK I‡qe mvB‡Ui
(url) g‡b ivL‡Z cv‡i bv| †mRb¨ Zviv mvP© BwÄb¸‡jv‡Z mvP© K‡i|
N) mvP© nj inexpensive GKwU c×wZ hvi gva¨‡g Lye Kg Li‡P gvby‡li Kv‡Q †c u․Qv‡bv
m¤¢e|
g‡b Kib Avcwb †W‡ji GKwU Kw¤úDUvi µq Ki‡Z Pvb, wKš‧ Avcwb wKQzB Rv‡bb bv| †Kv_vq
cvIqv hvq, g~j¨ KZ? Ges KbwdMv‡ikb wK? GLb Avwg GKwU mvP© Bwćb mvP© w`‡j wb‡gœi
wP‡Îi gZ GKwU wPÎ P‡j Avm‡e|
wPÎ t †Wj Kw¤úDUvi mvP© Kiv n‡Q
†Wj Kw¤úDUvi mvP© Kiv n‡Q GLvb †_‡K †Kvb GKwU wjsK G wK¬K K‡i Avwg †Wj Kw¤úDUvi
m¤ú‡K© Rvb‡Z cvie| G‡Z K‡i †Wj †Kv¤úvwbi wewµ evo‡jv, Avi Avgvi Kw¤úDUvi µq Kiv
nj|
29
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
1.6 cÖ‡qvRbxq Uzj&m (gathering your tools)
Avcbvi I‡qemvBU‡K AcwUgvBR Ki‡Z Ges fvj i¨vsK-G wb‡q †h‡Z Avcbvi wKQz Uzj&m
cÖ‡qvRb| †hgbt-
K) B›Uvi‡b‡Ui cÖv_wgK Ávb
L) B›Uvi‡bU mshy³ GKwU Kw¤úDUvi
M) GKwU I‡qemvBU A_ev eM
N) html m¤ú‡K© Ávb
html †cÖvMÖvwgs mvP© BwÄb AcwUgvB‡Rkb Kivi Rb¨ LyeB ¸iZ¡c~Y©| ZvB Avcwb †jL‡Ki html
eBwU co‡Z cv‡ib, †hLv‡b Avcwb html m¤ú‡K© c~Y© Ávb cv‡eb| Avi eM Ges I‡qe mvB‡Ui
Rb¨ †jL‡Ki weMxwbs Rygjv I weMxwbs IqvW©‡cÖm eB `ywU LyeB ¸iZ¡c~Y©|
1.7 wewfbœ ai‡bi mvP© BwÄb (Clasification of search engine)
mvP© BwÄb mvaviYZ wZb ai‡bi t-
1. cÖvBgvwi mvP© BwÄb
2. †m‡KÛix mvP© BwÄb
3. Uv‡M©‡UW mvP© BwÄb
cÖvBgvwi mvP© BwÄb t-
mvP© Bwćbi K_v g‡b Ki‡j cÖ_‡gB †hme mvP© Bwćbi K_v g‡b c‡o, †hgb-Bqvû, ¸¸j,
GgGmGb G¸‡jv nj †gRi mvP© BwÄb|
cÖvBgvwi mvP© BwÄb mvaviYZ I‡qe mvB‡Ui †ewkifvM UªvwdK •Zwi K‡i| cÖ‡Z¨KUv cÖvBgvix mvP©
BwÄb Ab¨¸‡jvi †P‡q Avjv`v| ¸¸j n‡Q ccyjvi GKwU mvP© BwÄb Ab¨¸‡jvi †P‡q| KviY GwU
better †iRvë †`q| cÖvBgvix mvP© BwÄb¸‡jv mvP© †iRvë QvovI w`b w`b bZzb bZzb mvwf©m w`‡q
_v‡K| †hgb news, entertainment, maping BZ¨vw`|
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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¸¸j (Google)
Google nj mvP© BwÄb¸‡jvi g‡a¨ Ab¨Zg RbwcÖq GKwU mvP© BwÄb| Google mvP© Bwćbi
G‡Wªm n‡Q-www.google.com.
wPÎt google mvP© BwÄb
Bqvû (Yahoo)
A‡b‡K Bqvû‡K mvP© BwÄb e‡j wKš‧ GwU I‡qe wW‡i±wiI| wewfbœ I‡qe mvB‡Ui ZvwjKv GLv‡b
Category Ges Sub category AvKv‡i cvIqv hvq| GwUi G‡Wªm n‡Q www.yahoo.com
wPÎt Yahoo mvP© BwÄb
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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GgGmGb (MSN)
GgGmGb mvP© BwÄbwU Bqvû,¸¸‡ji gZ GZ kw³kvjx bv| GgGmGb †K mvaviYZ I‡qemvB‡Ui
Gi i¨vswKs Gi Rb¨ e¨venvi n‡q _v‡K| bZzb I‡qemvB‡Ui Rb¨ GwU fvj, KviY Lye mn‡R
GgGmGb G i¨swKs G Avbv hvq| MSN g~jZ †cBR Gi Kb‡U›U Gi Dci wbf©i K‡i i¨swKs
wba©viY K‡i| MSN G‡Wªm n‡Q www.msn.com
wPÎ t MSN mvP© BwÄb
†m‡KÛvix mvP© BwÄb t-
Secondary Search Engine mvaviYZ †QvU Uv‡M©U Ges wbw`©ó wKQz audience †`i Rb¨|
GwU A‡bK †ewk UªvwdK †Rbv‡iU K‡i bv| GwU locally LyeB e¨envi Kiv nq| K‡qKwU
†m‡KÛvix Search Engine †hgbt-lycos, looksmart, miva, Ask.com Ges espotting
G¸‡jv mvaviYZ valuable traffic generate K‡i| A‡b‡KB G Rb¨ Secondary Search
Engine Gi Dci wek¦vm iv‡L|
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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wPÎ t www.ask.com
wPÎ t www.lycos.com
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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wPÎ t www.looksmart.com
Uv‡M©‡UW mvP© BwÄbt-
G ai‡bi Search Engine¸‡jv LyeB specific (wbw`©ó) mevi Rb¨| GwU mvaviYZ LyeB mvaviY
Uwc· wb‡q KvR K‡i| †hgbt-medicine, science, travel, sports BZ¨vw`| wb‡gœ GKwU
citysearch Gi wPÎ †`Lv‡bv n‡jv|
wPÎ t www.citysearch.com
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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1.8 I‡qemvBU gv‡K©wUs Uzj t-
K) I‡qemvBU GKwU kw³kvjx †hvMv‡hv‡Mi Uzj wn‡m‡e KvR K‡i| hw` GwU‡K Avgiv †UªwWkbvj
wcÖ›U Ges eªWKvw÷s wgwWqvi mv‡_ Zzjbv Kwi|
L) cÖWv± cÖ‡gkb, wewµ Ges mvwf©m Kv÷gvi‡K Bbdig Kivi Rb¨|
M) mvBU ZLbB †ewbwdwkqvj n‡e hw` Avcbvi BDRvi iv GwU‡K Ly‡R cvq|
N) cÖvq 50% eªvDRvi mvP© BwÄb e¨envi K‡i Avi evwK 50% mivmwi BD Avi Gj e¨envi K‡i|
G ai‡bi †Kvb †cÖvWv± µq-weµq msµvš I‡qemvBU Kivi Rb¨ †jL‡Ki B-Kgvm© GÛ Rygjv
fvP©ygvU© Ges B-Kgvm© G `ywU eB msM Ön Kib| Avi wb‡R wb‡R Avcwb AbjvB‡b GKRb e¨emvqx
n‡q hvb| ZvQvov AbjvB‡b A‡bK KvR cvIqv hvq †m¸‡jv Ki‡Z cv‡ib| eBwU‡Z B-Kgvm© •Zwi
m¤ú‡K© Lye mnR fvlvq mewKQy †jLv Av‡Q PvB‡j †h †Kvb †KD GwU wkL‡Z cv‡i| hZw`b hv‡e
Gi wWgvÛ ZZ evo‡ZB _vK‡e| KviY gvbyl GLb me wKQz N‡i e‡m †c‡Z Pvq| Avi gvby‡li
Gme cÖ‡qvRbxq mvw©f ©m †`Iqvi Rb¨ Avcbvi GKwU I‡qemvBU cÖ‡qvRb| GLb Avcbvi H
I‡qemvBUwU mevB‡K Rvbv‡bvi Rb¨ I‡qemvBU †K SEO Ki‡Z n‡e| GQvovI †jL‡Ki B-
gv‡K©wUs eBwU co‡Z cv‡ib| wKfv‡e B›Uvi‡b‡U gv‡K©wUs Ki‡Z nq †m wel‡q Rvb‡Z| GKwU
mdj AbjvBb weR‡b‡mi Aek¨B I‡qeUzj&m Ges ewMs Kiv‡bv DwPZ| KviY B›Uvi‡bU e¨envi
GLb †hfv‡e w`bw`b †e‡o P‡j‡Q Zv‡Z †Kvb wKQz Lyu‡R cvIqv KwVb n‡q c‡o‡Q| Avi †m Rb¨B
I‡qemvBU‡K SEO Ki‡Z n‡e †hb Ab¨iv Lye mn‡R Ly u‡R cvq|
1.9 gvbyl mvP© K‡i †Kb?
gvby‡li e¨¯ Zvi mv‡_ mv‡_ gvbyl GLb Kg wRwbm ¯§i‡Y ivL‡Z cv‡i| GgbwK gvbyl GLb Pvq
me wKQz †hb hZ `ªZ m¤¢e Rvbv hvq| GwU GKgvÎ m¤¢e mvP© K‡i| Avi GwU Avgiv mvP© Bwćb
K‡i _vwK †hgbt-¸¸j, Bqvû BZ¨vw`| Ggb wK †bB hv mvP© w`‡q cvIqv hvq bv| gvby‡li
e¨env‡ii me wKQzB GLb B›Uvi‡b‡U cvIqv hvq| gvbyl mvP© K‡i ARvbv wRwbm Rvbvi Rb¨| Avi
GB mvwP©s me mgq _vK‡e KviY gvby‡li Rvbvi †kl _vK‡e bv| Avi G my‡hvM †K Kv‡R jvwM‡q
Avcwb †ewbwd‡UW n‡Z cv‡ib| †mRb¨ eBwU Avcbv‡K A‡bK mvnvh¨ Ki‡e|
1.10 mvP© BwÄb wKfv‡e KvR K‡i
GwU eySvi mnR Dcvq nj Avcbvi eB Gi cÖ_‡g †h B‡Û· _v‡K †m B‡Û· †_‡K †cBR bv¤vi
†`‡L Avcwb †hUv Pv‡Qb †mLv‡b P‡j †h‡Z cv‡ib| Avi †m B‡Û· hw` B‡j±ªwbK B‡Û· nq
Zvn‡j GKwU wK¬K Gi gva¨‡g Lye mn‡R L u y‡R cv‡eb| mvP© BwÄb n‡Q Ggb GKwU †UK‡bvjwR
†hwU †Kvb ai‡bi wbw`©ó †Kvb Z_¨ GB wekvj Iqv©ì IqvBW I‡qe †_‡K †ei K‡i G‡b †`q|
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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Avcwb †h Iqv©WwU mvP© e‡· wjL‡Qb mvP© BwÄb †mwU‡K K‡¤úqvi K‡i mvP© BwÄb WvUv‡e‡mi
mv‡_| GRb¨ mvP© BwÄb wewfbœ †cÖvMÖvg Ges G¨vj‡Mvwi`g e¨envi K‡i _v‡K| mvP© BwÄb †hfv‡e
KvR K‡i Zvi †mB dvskb¸‡jv‡K mvaviYZ wZbwU fv‡M fvM Kiv n‡q‡Q|
G¸‡jv c‡i we¯ vwiZ Av‡jvPbv Kiv n‡q‡Q| GQvov B›Uvi‡bU gv‡K©wUs m¤ú‡K© Av‡iv †ewk Rvb‡Z
B-gv‡K©wUs eBwUi mvnvh¨ wb‡Z cv‡ib|
1.11 K¨vwiqvi wn‡m‡e SEO
K¨vwiqvi wn‡m‡e SEO Gbvwj÷ GKwU PgrKvi cÖ‡dkb Ges GwUi wWgvÛ w`b w`b evo‡Z
_vK‡e| Z_¨ cÖhyw³ hZ DbœZ n‡e Gi Pvwn`v ZZ evo‡e| †h †Kvb †KD PvB‡j wd«j¨vÝvi wn‡m‡e
SEO Gi KvR Ki‡Z cv‡ib Ges Pvwn`vI A‡bK| B›Uvi‡b‡U Z_v I‡qemvBU¸‡jv‡Z cÖPzi
cwigv‡Y SEO Gi KvR cvIqv hvq| †hme mvB‡U KvR¸‡jv cvIqv hvq odesk, freelancer
BZ¨vw` mvBU ¸‡jv‡Z A‡bK †ewk KvR cvIqv hvq| †hLv‡b Kv‡Ri Zzjbvq KvR Kivi †jvK
A‡bK Kg| GLv‡b KvR Kivi Rb¨ msMÖn Kib B›Uvi‡b‡U AvZ¥Kg©ms¯vb eBwU| GQvov I
B›Uvi‡b‡U e¨emv Kivi Rb¨ msMÖn Kib B-Kgvm© Ges Rygjv fvP©ygvU© eBwU| g‡b ivL‡eb SEO
KvR Kivi Rb¨ Lye GKUv wk¶vMZ †hvM¨Zvi `iKvi nq bv| GgbI †`Lv †M‡Q †KD GKRb `kg
†kYx ch©š covïbv K‡iI SEO Gi KvR Ki‡Q| †h e¨vK MÖvD‡ÛiB †nvK bv †Kb, †h †KD
SEO †Z KvR Ki‡Z cv‡ib| wk¶vMZ †hvM¨Zv GLv‡b †Kvb evav bq| evav ïay g‡bi BQv|
Avcwb hw` Pvb Avcbvi c‡¶ cviv m¤¢e| GgbwK Avcbvi †Kvb AvBwU b‡j‡Ri cÖ‡qvRb bvB|
evmvq e‡mI cÖwZw`b `yB wZb NÈv mgq w`‡q AvDU †mvwm©s Gi gva¨‡g †ek fvj UvKv Avq Ki‡Z
cv‡ib| GQvov evsjv‡`‡ki wewfbœ †Kv¤úvwb‡Z SEO cÖ‡dkbvj wn‡m‡e K¨vwiqvi ïi Ki‡Z
cv‡ib| hvi Pvwn`v evsjv‡`‡kI GLb A‡bK †ewk|
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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†UKwbK¨vj Uvg© (SEO Jargon & Technical Word)
2q Aa¨vq
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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2 †UKwbK¨vj Uvg© (SEO Jargon & Technical Word)
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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2.1 mvP© mvBU (Search Site)
mvP© mvBU n‡Q GK ai‡bi I‡qemvBU hvi gva¨‡g Avcwb Ab¨ GKwU I‡qe mvBU L uy‡R _v‡Kb|
†hgb ¸¸j Bqvû BZ¨vw`|
2.2 mvP© Uvg© (Search term)
GwU GKwU kã ev kã mgwó| †hwU Avgiv †Kvb Z_¨ †L uvRvi Rb¨ mvP© Bwćb wj‡L _vwK|
2.3 mvP© †iRvë (Search result) mvP© †iRvë n‡Q wKQz Z_¨ †h¸‡jv Avcbvi mvP© Uv‡g©i Dci wfwË K‡i Av‡m| wb‡gœi wP‡Î †`Lyb
GLv‡b Avwg kids w`‡q mvP© †`Iqvi ci A‡bK¸‡jv wjsK †kv K‡i‡Q| Avi G¸‡jvB nj mvP©
†iRvë| †hgb K‡qKwU wjsK shopping result for kids dress, image for kids dress
Ges Flower girl dress BZ¨vw`|
wPÎ t kids dress KxIqvW© Gi mvP© †iRvë
2.4 mvP© BwÄb AcwUgvB‡Rkb (Search engine optimization)
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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mvP© BwÄb AcwUgvB‡Rkb‡K ms‡¶‡c Gm B I ejv nq| GwU GKwU I‡qemvBU Ges I‡qe †cR
†K fvj i¨vswKs-G †bIqvi Rb¨ AcwUgvBR K‡i|
2.5 †µv‡qjvi&m (Crwles)
Crwlers n‡Q GKwU †cÖvMÖvg †hwU wewfbœ mvP© BwÄb †Kvb I‡qe mvBU‡K Scan I Analyze
Kivi Rb¨ e¨envi Kiv nq| spider Ges robots A‡bKUv Crwlers Gi gZ KvR K‡i|
2.6 i¨vswKs (Ranking)
Avcwb Google G ev †Kvb mvP© Bwćb mvP© w`‡eb GwU K‡qK nvRvi †iRvë cvq (Less or
more depends on relevant content website)| GZ ¸‡jv †_‡K Search engine
ïaygvÎ cÖ_g 500 wU ‡K Rank G wb‡q Av‡m| wb‡gœi wP‡Î †`Lyb Avwg Computer wj‡L mvP©
w`‡qwQ †mLv‡b †`Lyb A‡bK¸‡jv †iRvë †`Lv‡Q| Zvi g‡a¨ wb‡P wKQz bv¤vi j¶ K‡i‡Qb|
Gfv‡e 2 bs I 3bs †cBR G wK¬K Ki‡j Avgiv bZzb Av‡iv A‡bK¸‡jv †cBR Gi wjsK cve|
wPÎ t 2.2 cÖ‡Z¨K †cBR G A‡bK¸‡jv wjsK
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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2.7 Bb‡W· (Index)
hLb †Kvb †cBR‡K Crawel Kiv nq Zvi ci H †cB‡Ri Content ¸‡jv‡K Index Kiv nq
†h¸‡jv‡K WKz‡g›U wn‡m‡e GKwU †WUv‡em †÷vi Kiv nq|
2.8 AiMvwbK †iRvë (Organic)
mvP© Bwćb Avgiv mvP© Ki‡j †h †iRv븇jv cvB †m¸‡jv `yBai‡bi n‡q _v‡K| GKwU nj
organic Ab¨wU nj Paid (ppc)| Organic †iRvë ¸‡jv GKwU I‡qemvB‡Ui content Ges
KxIqvW©-Gi Dci wfwË K‡i n‡q _v‡K| wb‡gœ wP‡Î †`Lv hv‡Q wKQz mvP© †iRvë n‡Q AiMvwbK
†iRvë Avevi wKQz nj Paid placement result.
wPÎ t 2.3 †cBW †iRvë (Paid result)
Gi Avi GKwU bvg nj Paid palacement result| GB c×wZ‡Z Avcwb pay K‡i Avcbvi
mvB‡Ui i¨vswKs evov‡Z cv‡ib| Ggwb Avcwb PvB‡j pay K‡i †iRv‡ëi ïi‡Z Avcbvi
I‡qemvBU‡K †`Lv‡Z cv‡ib| wb‡gœi wP‡Î †`‡Lb t-
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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wPÎt 2.4 Paid search result mvP© †iRvë
wPÎt 2.5 Paid local and natural †iRvë
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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2.9 ¸¸j mvP©
¸¸‡ji I‡qemvBU G †Kvb wKQy wj‡L mvP© Kivi cÖwµqv n‡Q ¸¸j mvP©|
wPÎt 2.6 ¸¸j mvP©
Gfv‡e †hgb Avcwb Avcbvi eªvDRv‡i wjL‡jb www.yahoo.com
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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wPÎt 2.7 Bqvû I‡qe mvP©
Avcwb G¨vWfvÝ mvP© I Ki‡Z cv‡ib †hgbt-wb‡gœi wP‡Î j¶ Kib ¸¸‡ji †nvg †cBR Avmvi ci
Avcwb Wv‡b †`L‡eb Advance Search Ges Search Tools G `ywU Ackb Av‡Q Avcwb
Advance Search Ack‡b wK¬K Kib |
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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wPÎt 2.8 Advance Search
wPÎt 2.9 ¸¸‡ji Advance Search mvP© Ackb
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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2.10 cÖ‡mwms †Kvqvwim (Processing Quaries)
hLb †Kvb GKUv Z‡_i Rb¨ mvP© Bwćb Av‡m ZLb BwÄb †mUv wiUªvBf Kivi †Póv K‡i hZ¸‡jv
WKz‡g›U Av‡Q †m¸‡jv †Kvqvwi Gi mv‡_ g¨vP K‡i|
Top Down Design
wPÎt 2.10 Top Down Design
Shallow wide design
wPÎ t 2.11 Shallow wide design
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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2.11 KxIqvW© (Keywords)
KxIqvW© n‡Q GKwU I‡qe †cBR Gi kã †hwU H †cBR‡K †W¯…vBe K‡i| A_©vr Avcwb GKwU
c¨vivMÖvd wjL‡Qb H c¨vivMÖvd G wbðqB KZ¸‡jv kã _vK‡Z cv‡i †hwU nj H c¨vivMÖvd Gi g~j
kã| SEO Kivi c~‡e© Avcbvi KxIqvW© wm‡jK&kb LyeB ¸iZ¡c~Y©| A_©vr Avcwb †Kvb ai‡bi
KxIqvW© wm‡j± Ki‡eb Avi †mB KxIqvW© wi‡j‡UW Kb‡U›U Avcbvi I‡qe †cB‡R _vKv fvj|
Zvn‡j BDRvi hLb mvP© w`‡e Avi †mUv hw` Avcbvi KxIqvW© Gi mv‡_ wg‡j hvq Zvn‡j †mB
I‡qe †cBRwU‡K mvP© Bwćb †kv Ki‡e|
†gUv U¨vM (Meta Tag)
†gUv U¨vM Øviv GKwU I‡qe‡cB‡Ri wWw¯…ckb †cÖvfvBW (mieivn) Kiv nq| †gUv U¨vM G
mvaviYZ †gBb KxIqvW© Gi wj÷¸‡jv e¨envi Kiv nq|
wPÎt 2.12 †gUv U¨vM Ges UvB‡Uj U¨vM
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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UvB‡Uj U¨vM (Title Tag)
GB U¨vM Gi †U·UUv Avcbvi eªvDRvi DB‡Ûvi U‡c †`Lv‡e| UvB‡Uj †Kvb GKwU †cB‡Ri
mvaviY mvivsk †`q| †ewkifvM SE UvB‡Uj U¨vMUv‡K A‡bK ¸iZ¡ †`q GUv eySvi Rb¨ †h GwU
†Kvb ai‡bi I‡qemvBU UvB‡Uj U¨vM †`‡L ejv hvq GwU wK‡mi mvBU n‡Z cv‡i| mvP© Bwćb
Money Eearning wj‡L mvP© †`Iqvi ci †h mvBUwU Avm‡jv|
wPÎ t 2.13 †cBR Ges UvB‡Uj U¨vM
Dc‡i UvB‡Uj G †`Lv hv‡Q How to earning money on the web Ges †cBR G G‡m
†`Ljvg I‡q‡e wKfv‡e UvKv Dc©vRb Kiv hvq †m wel‡q wjLv n‡q‡Q| Gme wel‡q mnRfv‡e
we¯ vwiZ Rvbvi Rb¨ †jL‡Ki GBP wU Gg Gj eBwU msMÖn Kib Ges Zvi mv‡_ wWªg I‡qfvi
eBwUI|
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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G¨vsKi U¨vM (Anchor Tag)
GKwU WKz‡g‡›Ui mv‡_ Ab¨ Avi‡KwU WKz‡g›U Gi wjsK ev ms‡hvM Kiv‡K G¨vsKi U¨vM e‡j|
A_ev GKwU †cB‡Ri mv‡_ Ab¨ †cB‡Ri ms‡hvM|
<a href=”home.html”>Home</a>
GLv‡b home IqvW©wU n‡Q G¨vsKi †U·U| GLv‡b Avcwb Avcbvi gZ K‡i †h †Kvb wKQz
(†U·U) wjL‡Z cv‡ib|
wPÎt 2.14 Anchor tag & text
SEO Kivi Rb¨ GB U¨vMwU LyeB ¸iZ¡c~Y©| Avcwb A‡b¨i mvBU‡K Avcbvi mvB‡U wjsK Kivi
Rb¨ G¨vsKi U¨vM e¨envi Ki‡Z n‡e| Avevi Ab¨ivI hLb Zv‡`i I‡qemvB‡U Avcbvi
I‡qemvB‡Ui wjsK w`‡e ZLb Avcbvi mvB‡Ui ¸iZ¡ †e‡o hv‡e| Ges †mUv i¨vswKs G hvevi Rb¨
mnvqK n‡e|
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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2.12 In bound link or back link
Ab¨ GKwU I‡qemvBU †_‡K hw` †KD Avcbvi I‡qemvBU G Av‡m †mUvB nj inbound A_ev
back link wbðqB Ab¨ †Kvb mvB‡U Avcbvi mvB‡Ui wjsK †`Iqv Av‡Q| A_©vr GUv‡K BbKvwgs
wjsK e‡j| GKwU I‡qemvBU‡K ccyjvi Kivi Rb¨ †ewk †ewk e¨vKwjsK •Zwi Ki‡Z n‡e| †hgb
†Kvb cwjwUwkqvb cwiwPwZ cvIqvi Rb¨ wewfbœ ¯v‡b Zvi †cv÷vi e¨vbvi jvwM‡q †`q| hZ †ewk
†cv÷vi e¨vbvi hZ †ewk RvqMvq jvwM‡q †`‡e ZZ †ewk Zvi cwiwPwZ cv‡e|
wPÎt 2.15 In bound link or back link
Dc‡ii wP‡Î †`Lv hv‡Q Ab¨ me †nv‡U‡ji I‡qemvBU Gi wVKvbv GB I‡qemvBU G †`Iqv
Av‡Q| myZivs †KD hw` GLv‡b wK¬K K‡i Ab¨ †Kvb I‡qemvBU G hvq Avi GUvB n‡e back link
H I‡qemvBU-Gi Rb¨| Avi GB I‡qemvBU-Gi Rb¨, GwU n‡Q Outbound link
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mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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Outbound link
Avcwb hLb Avcbvi I‡qemvBU Gi †Kvb wjsK G wK¬K K‡i Ab¨ I‡qemvBU G hv‡eb GwU‡K ejv
n‡e Outbound link . Outbound link Avcbvi I‡qemvBU Gi ¸iZ¡ evwo‡q †`q|
2.13 †cBR i¨vsK Ges Kb‡U›U
†cBR i¨vsK n‡Q GKwU wjsK GbvjvBwmm G¨vjMwi`g| Ab¨fv‡e ejv hvq †cBR i¨vsK n‡Q
GKwU wbD‡gwiK f¨vjy †hwU wba©viY K‡i GKwU I‡qemvBU KZUv ¸iZ¡c~Y©| †cBR i¨vsK Gi
Dci wfwË K‡i GKwU I‡qemvBU mvP© Bwćb Av‡M c‡i Av‡m GUv g~jZ Ab¨Zg GKwU welq|
†cBR i¨vsK hZ †ewk mvP© †iRv‡ë ZZ Av‡M Avmvi m¤¢vebv| †cBR i¨vsK¸‡jv 1 †_‡K ïi n‡q
_v‡K hZ msLv evo‡e ZZB Zvi †cBR i¨vsK †ewk| Avcwb Avcbvi I‡qemvBU G‡Wªm wj‡L
†cBR i¨vsK †PK Ki‡Z cv‡ib †h Avcbvi I‡qemvBUGi eZ©gvb Ae¯vb †Kv_vq Av‡Q| †cBR
i¨vsK mvaviYZ 0 †_‡K 10ch©š †gRvi Kiv nq|
wPÎt 2.16 I‡qemvBU Gi †cBR i¨vsK †PK Kiv
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Kb‡U›U (Content) t
Avgiv †Kvb I‡qemvB‡U hv wKQz †`L‡Z cvB A_ev †Kvb I‡qemvBU hv wKQz wWm‡c K‡i ZvB n‡Q
Kb‡U›U| Kb‡U›U n‡Z cv‡i textual, visual GQvovI †U·U, B‡gR, mvDÛ, wfwWI A_ev
Gwb‡gkb|
wPÎt 2.17 Qwe cÖ`wk©Z me wKQz n‡Q Kb‡U›U
2.14 Black Hat & White Hat SEO
Black hat mvP© BwÄb AcwUgvB‡Rkb n‡Q GKwU †UKwbK GwU e¨envi nq mvP© Bwćb Higher
i¨vswKs cvIqvi Rb¨ Ges Unethical fv‡e GwU Kiv nq GRb¨ ejv nq Black hat SEO|
GwU mvaviYZ mvP© Bwćbi wbqg bxwZ gv‡bbv| K‡›U›U¸‡jv‡K Unethical fv‡e wi‡cÖ‡R›U Kiv
nq|
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White hat SEO n‡Q Black hat Gi D‡ëv GLv‡b me wKQz ethical fv‡e Kiv hvq| Ges
mvP© BwÄb AcwUgvB‡Rk‡bi mKj wbqgbxwZ gvbv nq|
2.15 Av‡iv wKQz GK bR‡i
Analytics GKwU I‡qemvBU Gi †gRvi‡g›U ÷¨vwUmwU· †hgb KZ¸‡jv wfwRUi A_ev UªvwdK
H me wfwRUi A_ev UªvwdK †Kv_v †_‡K G‡m‡Q Ges Zviv I‡qemvB‡U KZ mgq wQj| UªvwdK
GbvjvBR Kivi Rb¨ ¸¸j GbvjvBwU· e¨envi Kiv †h‡Z cv‡i| GbvjvBwU· g~jZ I‡qe
GbvjvBwU·| I‡qe GbjvBwU· †gRvi‡g›U, wi‡cvwUs Ges I‡qe †em GbvjvBwmm Z_¨ Gme wKQz
msMÖn K‡i I‡qemvBU AcwUgvBR Kivi Rb¨ e¨envi K‡i| GbvjvBwU· mvaviYZ yB ai‡bi Ad
mvBU Ges Ab mvBU| I‡qe GbvjvBwU· ïay gvÎ Uzj bq †hwU I‡qemvB‡Ui UªvwdK †gRvi Kivi
Rb¨ cwigvc Kiv nq| GwU‡K weR‡bm Ges gv‡K©U wimvP© Kivi Rb¨ I e¨envi Kiv nq| Avcwb
hw`g bZzb †Kvb G¨vWfvUvBR‡g›U K¨v‡¤úBb Pvjvb Zvn‡j wK cwigvY UªvwdK Avm‡Z cv‡i †mB
wel‡qI aviYv cvIqv hvq| GwU I‡qemvB‡U wfwRUi KZ¸‡jv wfwRUi G‡m‡Q Ges KZ¸‡jv
†cBR †`L‡Q †mB m¤ú‡K©I aviYv †`q|
Bounce
SEO Gi Rb¨ evDÝ LyeB ¸iZ¡c~Y©| A_©vr Avcbvi I‡qemvBU Gi evDÝ †iU hZ †ewk n‡e
SEO KivI ZZ KwVb n‡e| g‡b K‡ib †Kvb BDRvi mvP© Bwćb mvP© w`‡q Avcbvi mvB‡U G‡m‡Q
wKš‧ 1wgwbU ev 2wgwbU (mgq wbf©i K‡i) Ab¨ †Kvb mvB‡U P‡j wM‡q‡Q GUv‡K e‡j evDÝ|
wfwRUi Avcbvi I‡qemvBU †Q‡o P‡j hvIqvi kZKiv cwigvY A_©vr Zviv †hUv Pv‡Q †mUv hw`
Zviv bv cvq| evDÝ †iU Kgv‡bvi Dcvq njt-Avcbvi mvBU wWRvBb I Kb‡U›U Gi w`‡K bRi
w`‡Z n‡e| A_©vr Ggb I †`Lv †M‡Q wfwRUi Avcbvi †nvg †cB‡R G‡m Ab¨ †Kvb †cB‡R hv‡Q
KviY Zv‡`i Kv‡Q g‡b n‡q‡Q †hUvi Rb¨ Zviv Avcbvi mvB‡U G‡m‡Q †mUv nq‡Zv Avcbvi mvB‡U
†bB|
Impression (B‡¤cÖkb)
KZevi GKRb gvbyl A_ev wfwRUi GKwU I‡qemvBU A_ev G¨vWfvU©vBR‡g›U †`‡L| A_©vr
GKRb wfwRUi Øviv GKwU I‡qemvBU wfD A_ev wWm‡c|
wK¬K †evU&m (Click Bots)
mdUIq¨vi Gwc‡Kkb e¨envi K‡i B›Uvi‡b‡U A_©vr GKwU A‡Uv‡gkb mdUIq¨vi e¨envi K‡i
SEO Gi Rb¨ wKQz KvR Kiv‡bv| GwU GKwU Kw¤úDUvi †Rbv‡i‡UW wK¬KI ejv n‡q _v‡K|
wnDg¨vb wK¬KI Kw¤úDUvi wK¬‡Ki g‡a¨ A‡bK cv_©K¨ Av‡Q| GQvov Av‡iv A‡bK †ewk †UwbK¨vj
Uvg© G¨vWfvÝ SEO eB‡Z Av‡jvPbv Kiv n‡q‡Q|
54
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55
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3q Aa¨vq
Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)
56
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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57
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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3 Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)
GKwU I‡qemvBU‡K mvP© Bwćbi Rb¨ AcwUgvBR Kivi c~‡e© GKwU mvP© BwÄb AcwUgvB‡Rk‡bi
cwiKíbv •Zwi Kiv `iKvi| GwU Avcbv‡K SEO Gi Rb¨ j‡¶ †cu․Qv‡Z mvnvh¨ Ki‡e| SEO
c¨vb •Zwi Ki‡j Avcwb eyS‡Z cvi‡eb KLb †Kvb welqwU Avcbvi †ewk bRi ivLv DwPZ| SEO
Ggb GKwU KvR †hwUi c¨vb Avcbv‡K gv‡S gv‡S cwieZ©b Ki‡Z n‡Z cv‡i| SEO Gi c¨vb
WvBbvwgK nIqv DwPZ| KviY ¯^vfvweK wbq‡g cwieZ©b nq|
3.1 SEO †Kb cÖ‡qvRb (Why you need SEO)
SEO n‡Q GKwU Technology †hwU Avcbvi I‡qe mvBU‡K mvP© Bwćbi GKwU fvj Ae vq
wb‡q †h‡Z mvnvh¨ K‡i| GKwU mvB‡Ui Internal Ges External Dfq welq¸‡jv wPšv Kiv
DwPZ| KviY GKwU mvBU mvP© Bwćb fvj Ae¯vq hvIqvi Rb¨ G¸‡jvI KvR K‡i|
mvP© BwÄb AcwU gvB‡Rkb GZ ¸iZ ¡c~Y© nIqvi KviY wK? g‡b K‡ib A‡bK¸‡jv gvby‡li gv‡S
Avcwb Av‡Qb, GLb GZ gvby‡li gv‡S Ab¨iv wKfv‡e Avcbv‡K L uy‡R cv‡e|
wPÎ t 3.1 People crowd
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wPÎ t 3.2 A‡bK¸‡jv gvby‡li wfo
Dc‡ii wP‡Î †`Lv hv‡Q GZ gvby‡li gv‡S G‡K Ab¨‡K L uy‡R cvIqv LyeB KwVb| Ges ev¯ ‡e
mevB nq‡Zv mevi bvg Rv‡b bv Zvn‡j †Zv KvD‡K Ly&‡R cvIqv Av‡iv KwVb| GiKgfv‡e ev¯‡e
Avgiv A‡bK I‡qe mvB‡Ui bvg (URL) Rvwb bv ZvB Avgv‡`i c‡¶I A‡bK KwVb GKwU
I‡qemvBU‡K L uy‡R †ei Kiv| Avi Gi GKgvÎ mgvavb n‡Q mvP© BwÄb| Avcwb †Kvb I‡qe
mvB‡Ui bvg bv Rvb‡j †mwU‡K mvP© Bwćbi gva¨‡g Lu&y‡R †ei Kiv hvq| †hgb aib Avcwb USA
embassy XvKv Gi G¨v‡Wªm Rv‡bb bv, Zvn‡j Avcwb hw` mvP© Bwćb hw` †j‡Lb USA
embassy in Dhaka Zvn‡j Avcwb mvP© †iRvë USA embassy in Dhaka Gi I‡qe
mvBU wUi wjsK †kv K‡i‡Q|
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wPÎt 3.3 USA embassy in Dhaka Gi mvP© †iRvë
A‡bK mgq mvP© †iRvë Avcbvi I‡qemvBU¸‡jvi 9 I 10 bs †cBR G †kv Ki‡j A‡b‡KB †mUv
†`L‡eb bv| KviY †k‡li w`‡Ki †cBR¸‡jv‡Z mvaviYZ †KD hvq bv | Avi †mR‡b¨ Avcbvi
I‡qemvBU wU 1,2, I 3 bs †cBR Gi g‡a¨ ivLvUv fvj | mvaviYZ cÖ_g †cBR G †ewk UªvwdK
_v‡K Avi UªvwdK †_‡K revenue Av‡m Avi †hwU n‡Q mvP© BwÄb AcwUgvB‡Rk‡bi g~j j¶¨|
3.2 Avcbvi I‡qe mvB‡Ui wWRvBbvi‡K wek¦vm bv Kiv (Do not trust your
website designer)
Avcbvi I‡qe mvBU wWRvBbvi‡K wek¦vm Ki‡eb bv, Avcbvi SEO cÖ‡R± g¨v‡bR Kivi Rb¨
mvaviYZ B-Kgvm© mvBU¸‡jvi †¶‡Î GwU LyeB Risky | A‡bK mgq †`Lv hvq SEO Kivi Rb¨
Avcbvi mvB‡Ui wKQz Backend cvIqvi SEO g¨v‡bRvi‡K w`‡Z nq Avi †mB SEO g¨v‡bRvi
hw` LyeB wek¦¯ bv nq ZLb LyeB mgm¨v nq| GB Awf‡hvM¸‡jv Avwg cÖvq mgq wewfbœ
organization †_‡K ï‡b _vwK| wet`ªt- GLv‡b wek¦vm Kiv bv KivUv‡K e¨w³MZfv‡e ejwQ bv |
wek¦vm Kiv bv KivUv GKvšB Avcbvi e¨vcvi| Avwg ytwLZ welqwU GLv‡b D‡jL Kivi Rb¨|
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3.3 SEO Gi Rb¨ goal wVK Kiv (Setting SEO goals)
SEO Kivi c~‡e© Avcwb GKwU cwiKíbv K‡i wb‡eb| A‡bK mgq c¨vwbs ev¯ evwqZ nq bv, Gi
KviY n‡Q mywbw`©ó †Mvj bv _vKvi Kvi‡Y| †hgb GKwU I‡qe mvB‡Ui Rb¨ A‡bK ai‡bi wK
IqvW© n‡Z cv‡i GLvb †_‡K †Kvb Kx IqvW©¸‡jv Avcwb wm‡j± Ki‡eb †mUv wbf©i Ki‡e Avcbvi
j¶ wK? Avcbvi †MvjwU Ggb nIqv DwPZ †hwU Avcbvi †Kv¤úvwbi need (wbW) c~iY Ki‡e|
KviY cÖ‡Z¨KwU weR‡bm-Gi bxW wfbœ| Ab jvB‡bi †Kvb eM ev I‡qemvBU‡K band Ki‡Z n‡j
Avcbvi SEO Ki‡Z n‡e| wb‡gœi wP‡Î j¶ Kib Avwg ¸¸‡j snake+vedio wj‡L mvP©
w`‡qwQ|
wPÎt 3.4 snake+vedio w`‡q ¸M‡j mvP©
Dc‡ii wPÎ j¶ Ki‡j †`Lv hv‡Q A‡bK¸‡jv I‡qemvB‡UI wewfbœ ai‡bi wfwWI Av‡Q| wKš‧
BDwUDe mevi Dc‡i | Avi G _vKvi KviY n‡Q BDwUDe‡K eªvwÛs Kiv n‡q‡Q| Z‡e
AbjAvB‡b me‡P‡q branding a‡i ivLv wKQzUv KwVb KvR| Avcbv‡K wm×vš wb‡Z n‡e
Avcbvi I‡qe mvBU‡K locally †Kvb wbw`©ó †`‡k bv internationally eªvwÛ© Ki‡eb| mvP© BwÄb
i¨vswKs †h‡nZz cÖwZwbqZ cwieZ©b n‡Q| †m Rb¨ Avcbvi I‡qemvBU‡K memgq Avc‡WU ivL‡Z
n‡e| †hgb A‡bK mgq I‡qemvBU‡K e¨vÛ K‡i w`‡Z cv‡i A‡bK Kvi‡Y| GKwU D`vniY w`wQ
A‡bK mgq I‡qe gv÷vi cÖPzi GwW‡kvbvj wjsK mvB‡U G¨vW K‡i wKš‧ GUv †`Lv DwPZ H
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mvBU¸‡jv‡K Avcbvi I‡qe mvP© wi‡j‡UW wKbv| SEO Gi Rb¨ †Mvj ¸‡jv mvaviYZ Pvi I Qq
gv‡mi Rb¨ Ki‡j fvj KviY SEO n‡Q `xN©‡gqvw` KvR|
†cBR cÖcviwU t
cy‡iv I‡qemvB‡Ui K_v GKmv‡_ wPšv bv K‡i Avcwb cÖ‡Z¨KwU Avjv`v Avjv`v †cBR‡K ¸iZ¡
w`‡Z cv‡ib| KviY GKwU I‡qemvBU Aí mg‡q cy‡iv Kiv m¤¢e bq| GwU ax‡i ax‡i Avc‡WU
n‡Z _v‡K| ZvB c~Y©v½ I‡qemvBU bv Kiv ch©š SEO Kiv hv‡e bv GiKg bq| †hgb Avcbvi
I‡qe mvB‡Ui A‡bK¸‡jv †cBR Av‡Q, Zvi g‡a¨ †h‡Kvb GKwU †cBR m¤ú~Y© Z_¨ w`‡q H
†cB‡Ri Rb¨ SEO ïi Ki‡Z cv‡ib †hUv‡K Landing page SEO ejv nq| wfwRUi
mvaviYZ †nvg †cB‡R Av‡m| †mRb¨ Avcwb †Kvb †cB‡R property †Kgb n‡e †mUv †mU
Ki‡eb| wb‡gœi wP‡Î Avwg ¸M‡j Hard disk mvP© w`‡qwQ|
wPÎt 3.4 Hard disk wj‡L ¸Mj mvP©
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GLv‡b j¶¨ Ki‡j †`L‡eb wikipedia mvBUwUi mivmwi †nvg †cBR Av‡m wb| G‡m‡Q
wikipedia mvB‡Ui GKwU †cBR| †hgb Hard disk drive GLv‡b Hard disk drive GwU
n‡Q wikipedia mvB‡Ui GKwU †cBR| eM, I‡qe mvBU, I‡qe †cBR G¸‡jvi we¯vwiZ mnR
aviYv cvIqvi Rb¨ †jL‡Ki weMxwbs Rygjv, weMxwbs IqvW© †cÖm Ges HTML eB¸‡jv cob|
mvBU Assesment t
cy‡iv I‡qemvBU‡K GK mv‡_ bv †`‡L ev wPšv bv K‡i cÖ‡Z¨KwU Avjv`v Avjv`v †cBR‡K acess
Kiv DwPZ| mK¸‡jv †cBR Gi ¸iZ¡ memgq| †Kvb †cBR Gi ¸iZ¡ wK Zv weR‡bm need-Gi
Dci wbf©i Ki‡e|
mvBU Assesment Kivi mgq wb‡gœi Bwj‡g›U (Element) ¸‡jv Consider Kiv DwPZt-
K) mvBU/†cBR taggingt- I‡qe mvB‡U wK ai‡bi meta tag add Ki‡ev mvP© Bwćbi Rb¨
GwU LyeB ¸iZ¡cY©| A_©vr †Kvb wel‡qi Dci Attention †`‡eb| GQvovI tag Ges
description tag mvP© Bwćbi Rb¨ AZ¨š ¸iZ¡c~Y©| Avi Gme U¨vM m¤ú‡K© mn‡R cwic~Y©
aviYv cvIqvi Rb¨ Avcwb †jL‡Ki HTML Ges Dream waver eBwU †`L‡Z cv‡ib|
L) †cBR Kb‡U›Ut- Kb‡U›U n‡Q Avcbvi I‡qemvB‡U Avcwb hv †kv Ki‡Z Pv‡Qb A_©vr
wfwRUiiv Avcbvi I‡qe mvB‡U G‡m hv wKQz †`L‡Qb †m¸‡jvB n‡Q Kb‡U›U| †hgbt text,
audio, video, flash image BZ¨vw`| Kb‡U›U¸‡jv memgq Avc‡WU _vK‡Z n‡e|
M) mvBU wjsKt-I‡qemvB‡Ui wjsK¸‡jv SEO Kivi Rb¨ LyeB cÖ‡qvRb․q| KviY crawler Ges
spider memgq mvB‡Ui URL wfwRU K‡i Ges WvUv msMÖn K‡i| †eªv‡Kb wjsK mvP© BwÄb
i¨vswKs-Gi Rb¨ GKwU mgm¨| A‡bK mgq †`Lv hvq, GKwU wjsK G K‡iwQ wKšy †mUv KvR
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†ewk †cBR| H me I‡qemvB‡U BDRvi Gi c‡¶ Zv‡`i cÖ‡qvRbxq Z_¨ Ly u‡R cvIqv KwVb|
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wPÎ t 3.5 GKwU I‡qe mvBU Gi mvBU g¨vc|
wPÎt 3.6 mvBU g¨vc
wet `ªt GB eB G hZ¸‡jv screen short †bIqv n‡q‡Q eBwU wjLvi mgq I‡qemvB‡Ui †h
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¸¸j Analytics
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I‡qemvB‡Ui UªvwdK UªvK (Tract) Ki‡Z cvi‡eb | ¸Mj G¨vbvjvBwU· BDR Kivi Rb¨ ¸¸‡ji
GKwU BDRvi †bBg (wR †gBj GKvD›U) `iKvi| Avi GRb¨ Avcbv‡K †h‡Z n‡e
www.google.com/analytics Avcbvi GKwU wR-†gBj G‡Wªm Øviv Avcwb ¸Mj GbvjvBwU·
G †iwR‡÷ªkb K‡i wb‡eb| Zvici ¸Mj GbvjvBwU· G jMBb K‡i Avcbvi I‡qe mvB‡Ui
Uªvwd‡Ki wewfbœ ai‡bi ÷¨vwUmwU· †`L‡Z cvi‡eb| GLv‡b ¸Mj Avcbv‡K GKwU †KvW cÖ`vb
Ki‡e Avi †mB †KvWwU Avcwb Avcbvi I‡qemvB‡U G¨vW Ki‡eb|
wPÎt 3.7 ¸¸j G¨vbvjvBwU· †nvg †cBR
†KvW m¤ú‡K© †Kvb wKQz Rvbvi Rb¨ †jL‡Ki GBP wU Gg Gj Ges wWªg I‡qfvi eBwU Avcbv‡K
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mvP© BwÄb †d«Ûwj I‡qemvBU •Zwi
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4 mvP© BwÄb †d«Ûwj I‡qemvBU •Zwit
GwU LyeB ¸iZ¡c~Y© †h GKwU I‡qemvBU‡K Ggbfv‡e •Zwi Ki‡Z n‡e †hb †mwU mvP© BwÄb co‡Z
cv‡i Ges Bb‡W· Ki‡Z cv‡i| Z‡e Avcbv‡K g‡b ivL‡Z n‡e †Kvb D‡Ï¨‡k¨ Avcwb mvBU wU
†W‡fvjc Ki‡eb Ges †mwU †hb BDRvi‡`i cvicvm I mvf© Ki‡Z cv‡i| GKwU I‡qemvB‡U wK
ai‡bi †cÖvWv± †mj Ki‡eb Zvi †P‡qI †ewk cÖ‡qvRb GKwU BDmdzj mvBU •Zwi Kiv| KviY
Avcbvi mvBU hZ BDmdzj ev BDRvi †d«Ûwj n‡e wfwRUiI ZZ †ewk Avm‡e| †hgb
Amazone.com GwU ïay eB wewµ Ki‡Q bv AviI A‡bK wKQz| GwU GKwU BDmdzj (Useful)
I‡qemvBU|
wPÎ t 4.1 amazone Gi I‡qemvBU
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wPÎt 4.2 Amazon Gi †gby I mve †gby
Amazone.com g~jZ GKwU B-Kgvm© I‡qemvBU †hLv‡b wewfbœ ai‡bi cY¨ weµq Kiv nq|
g~jZ GwU eB wewµi Rb¨ A‡bK weL¨vZ| A¨vgv‡Rvb G A‡bK¸‡jv †cBR Av‡Q Zvi ciI
BDRviiv GLv‡b G‡m Lye mn‡R Ly u‡R cvq| †hgb †cBR Book Page, GB †cB‡R Book
catagories, Besk Books, Amazon kindel Gfv‡e mvR‡bv Av‡Q|
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wPÎ t 4.3 Amazone.com Gi eyK †cBR
BDRdzj mvBU †W‡fvjc Ki‡j `ywU cvicvm mvf© n‡e| GKwU nj I‡qemvB‡U UªvwdK evo‡e|
Ges Ab¨wU nj mvP© Bwćb mvBU i¨vsK evov‡Z mvnvh¨ Ki‡e| Avwg GLv‡b hv wjL‡ev Zv nj
Making your website mvP© BwÄb †d«Ûwj|
4.1 gvwëwgwWqv Gi e¨envi Kgv‡bv (Limiting Multimedia)
A‡bK †ewk MÖvwd· Ges gvwëwgwWqv I‡qemvB‡U BDm Kiv wVK bq| GwU Avm‡j c‡q›U †jm|
we‡k¦i †ewkifvM mdj I‡qemvBU gvwëwgwWqv e¨envi K‡i bv e¨vwZµg wKQz I‡qemvBU Qvov|
Flas, Animation,video e¨envi bv KivB fvj| †hgb Amazone.com I‡qemvBUwU LyeB
wm¤új, †mLv‡b †Kvb Gwb‡gkb Ges wfwWI e¨envi Kiv nq wb| GgbwK I‡qemvBUwU‡Z †Kvb
Flas, Animation,video e¨envi Kiv nq wb|
70
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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wPÎt 4.4 Amazon.com web
Ab¨w`‡K j¶¨ Kib myspace.com I‡qemvBUwU †hLv‡b A‡bK‡ewk gvwëwgwWqv e¨envi
K‡i‡Q| G ai‡bi I‡qemvBU Lye †ewk mvP© BwÄb †dÛwj bv|
71
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wPÎt 4.5 myspace.com I‡qemvBU
wKš‧ wKQz I‡qemvBU Av‡Q hv‡`i G¸‡jv BDR Kiv `iKvi KviY Zviv G ai‡bi mvwf©m w`‡q
_v‡K| †hgb-yahoo, Google, cnn &rboh BZ¨vw`|
72
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wPÎt 4.6 cnn I‡qemvBU
wPÎ t 4.7 ebay I‡qemvBU
Avcwb Avcbvi cÖ‡qvR‡b wKQz gvwëwgwWqv BDR Ki‡Z cv‡ib| Z‡e †gvUvgywU e¨envi K‡i| †KD
I‡qemvB‡U A‡bK e¨envi K‡i| †Kvb I‡qemvB‡U gvwëwgwWqv †ewk e¨envi, GwU mvP© BwÄb
cQ›` K‡i bv| A‡bK mgq I‡qe wWRvBbvi Avcbv‡K Lywk Kivi R‡b¨ A¨vwb‡gkb BDR Ki‡Z
ej‡e| ZLb Avcbvi wKš‧ wPšv Ki‡Z n‡e †h Avcwb Kv‡`i †ewbwd‡Ui Rb¨ mvBU •Zwi Ki‡Qb|
73
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4.2 MÖvwd· bq †U·U e¨envi Ki“b
A‡bK I‡qemvB‡U †cBR †U·U †`Iqvi Rb¨ MÖvwd· e¨envi Kiv nq| wb‡gœi Qwei
I‡qemvBUwU‡Z j¶¨ Ki‡eb †U·U¸‡jv B‡gR AvKv‡i †`Lv‡bv n‡q‡Q| GB †U·U¸‡jv wKš‧
B‡gR QvovI †`Lv‡bv †h‡Z cvi‡Zv| cÖvq mgq I‡qe wWRvBbvi B‡gR w`‡q †U·U †`Lv‡Z Pvq|
A‡bKmgq me ai‡bi d›U me eªvDRv‡i fvjfv‡e †`Lvq bv Avi hw` †U·U¸‡jv B‡gR Gi g‡a¨
_v‡K Zvn‡j †h‡Kvb eªvDRv‡iB wVK gZ †`Lvq|
wPÎt 4.8 B‡g‡Ri g‡a¨ †U·U
74
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wPÎt 4.9 I‡qemvBU cocacola
wKš‧ mvBP© BwÄb B‡g‡Ri ga¨Kvi †U·U co‡Z cv‡i bv | A‡bK mgq Avgiv Avgv‡`i wKQz wK
IqvW© †cB‡Ri †U·U Gi g‡a¨ †i‡L †`B| †h‡nZz mvP© BwÄb †m¸‡jv co‡Z cv‡i| wKš‧ B‡g‡Ri
g‡a¨ w`‡q †Zv †Kvb jvf †bB| †cB‡Ri g‡a¨ B‡gR _vK‡jI †mwU †jvW n‡Z A‡bK mgq jv‡M|
Avcbvi •ZwiK„Z I‡qemvBU †hb B‡ivi Ges evM&m wd« nq| Avcwb I‡qe †cBR •Zwi Kivi mgq
†h ai‡bi I‡qe wWRvBb †UK‡bvjwR Ges Uzj&m e¨envi Ki‡eb g‡b ivL‡Z n‡e H I‡qe †cBR
My‡jv †hb mvP© BwÄb wiW Ki‡Z cv‡i|
4.3 †cÖvMÖvwgs j¨vs¸‡qR Ges SEO
Avgiv hLb SEO cvwbs Kwi ZLb †cÖvMÖvwgs j¨vs¸‡qR‡K e¨envi Kiv nq I‡qemvBU •Zwi Kivi
Rb¨| GKwU I‡qemvB‡U wewfbœ ai‡bi †cÖvMÖvwgs j¨vs¸‡qR e¨envi Kiv nq| †hgbt-PHP,
HTML, JAVA Script, CSS BZ¨vw`|
75
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JAVA Script t
Rvfv w¯…Þ n‡Q GKwU †cÖvMÖvwgs j¨vs¸‡qR †hwU w`‡q I‡qe wWRvBbviv WvBbvwgK Kb‡U›U •Zwi
K‡i wKš‧y ev¯ ‡e GwU SEO †d«Ûwj bv| Rvfv w¯…Þ Gi Kvi‡Y Crawler Kiv hvq bv| Gi Kvi‡Y
mvP© BwÄb †iRvë Lye fvj nq bv| A‡b‡K mvB‡Ui Kb‡U›U Ges wjsK¸‡j‡K mvP© BwÄb †_‡K
nvBW K‡i iv‡L | wKš‧ GiKg bv Kiv fvj, KviY mvP© BwÄb G ai‡bi †¶‡Î gv‡S gv‡S Avcbvi
mvBU wU mvP© BwÄb Øviv ¯úvg nIqvi m¤¢vebv _v‡K|
d¬vk (flash) t
d¬vk Av‡iv GKwU †UK‡bvjwR| †hwU †ewkifvM BDRvi (B›Uvi‡bU e¨enviKvix) cQ›` K‡i bv|
GwUi Kvi‡Y GKwU †cBR †jvW n‡Z A‡bK mgq jv‡M| GwUi Kvi‡Y GKwU I‡qemvBU A‡bK †¯v
n‡q hvq| d¬vk hLb cy‡ivcywi A¨vKwUf bv K‡i ZLb †cBR †_‡K Ab¨ †cB‡R d‡ivqvW© Kiv
hvqbv| d¬vk w`‡q •ZwiK„Z I‡qemvBU‡K SEO A‡bK KwVb| I‡qemvB‡U d¬vk BDm bv KivB
fvj|
wPÎt 4.10 d¬vk Qvov I‡qe mvBU 4.3.1
76
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4.4 mnR K‡i I‡qemvBU •Zwi (make it user friendly)
Avcwb I‡qe mvBU wK wb‡Ri Rb¨ •Zwi Ki‡eb bvwK A‡b¨i Rb¨ ? wbðq A‡b¨i Rb¨ I‡qemvBU
•Zwi Ki‡eb| myZivs hvi Rb¨ •Zwi Ki‡eb †m †hb GwU‡K Lye mn‡R e¨envi Ki‡Z cv‡i|
†mRb¨ Avcbvi I‡qemvBU wU‡K mnR K‡i •Zwi Ki‡Z n‡e| A‡bK mgq wfwRUi‡`i Kv‡Q Lye
KwVb n‡q hvq Zviv I‡qemvB‡U †hUv Pv‡Q †mUv †c‡Z| †ewkifvM I‡qe mvBU GKwU wbw`©ó †mev
w`‡q _v‡K| BDRviiv hw` †m mvwf©‡mi Rb¨ Avcbvi I‡qe mvB‡U Av‡m, †m †hb Lye mn‡R †mwU
Lyu‡R cvq| wb‡gœi wP‡Î j¶ Kib GKRb wfwRUi Delta airline website G hv‡e Gqvi wUwKU
eywKs †`Iqvi Rb¨ Avi †mRb¨ Zvi ïi‡ZB eyK G wUªc AckbwU †i‡L‡Q|
wPÎt 4.11 I‡qe mvBU Delta
KviY GB I‡qe mvB‡U †Kvb BDRv‡ii Avmvi g~j KviYB nj wU‡KU eywKs †`Iqv, †mRb¨ Ackb
wU‡K Ggbfv‡e ivLv n‡q‡Q hv‡Z BDRvi mn‡R Ly u‡R cvq| Avcbvi I‡qe mvBU hLb •Zwi
Ki‡eb g‡b ivL‡eb Avcbvi I‡qe mvB‡Ui †h mvwf©m¸‡jv w`‡Z Pv‡Qb †m ¸‡jv †hb Lye mn‡R
BDRv‡`i bRi AvK…ó Ki‡Z cv‡i| Avcbvi I‡qe mvB‡Ui cÖPzi Z_¨ mvP© BwÄb †K w`‡Z n‡e
77
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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†hb mvP© BwÄb Avcbvi I‡qe mvBU wU‡K †bwf‡MU Ki‡Z cv‡i| wb‡P wKQz †bwf‡Mkb wm‡÷g
†`Iqv nj|
Sitemap (mvBU g¨vc)
Table of content A_ev index
Navigation Bar
Navigational text links
Avwg Lye `ytwLZ †h wKQz wKQz Bs‡iwR k‡ãi evsjv †`qv nqwb| Zvi KviY n‡Q H ¸‡jv evsjvq
wjL‡j cieZx ©‡Z Avcbv‡`i mgm¨v n‡Z cv‡i| KviY Avcwb †hLv‡b KvR Ki‡eb †mLv‡b †Zv Avi
evsjv _vK‡e bv|
†Kvb wjs‡K †h †U·U wjL‡Z nq †mUv †QvU bv wj‡L js †U·U †jLvUv fvj| GKwU wjs‡Ki †U·U
G‡Ki AwaK n‡Z cv‡i| GLv‡b j¶¨ Kiv †h‡Z cv‡i Dell computer GB wjs‡K js †U·U
Av‡Q|
78
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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wPÎt 4.12 Dell Gi I‡qe mvBU Ges wjsK †U·U
GKwU †cB‡Ri wjsK Gi †U·U †`‡L eySv‡bv hvq †h H †cBRwU wK ai‡bi A_ev wjsK †jLv
c‡o eySv hvq H †cB‡R wK ai‡bi Z_¨ Av‡Q| GwU ïay BDRvi‡K mvnvh¨ K‡i bv GwU mvP©
Bwćbi Rb¨I fvj nq| wjs‡K †Kvb B‡gR evUb e¨envi bv Kiv fvj| KviY mvP© BwÄb H
evU‡bi †U·U¸‡jv wiW Ki‡Z cv‡i bv|
79
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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wPÎt 4.13 evU‡b †U·U
mvP© BwÄb AcwUgvB‡Rkb Kivi Av‡M Aek¨B †`‡L wb‡Z n‡e †h Avcbvi mvB‡Ui wWRvBb Lye
fvj|
4.5 Kb‡U›U (Content)
GKwU I‡qe mvBU mvaviYZ Kiv n‡q _v‡K Kb‡U›U wWm‡c Kiv‡bvi Rb¨| Avi †mB Kb‡U›U Gi
Rb¨ mvaviYZ wfwRUiiv Avcbvi mvB‡U Avm‡e| †Zgwb I‡qe mvB‡Ui Kb‡U›U n‡Q Ab¨Zg
GKwU Dcv`vb SEO †d«Ûwj Kiv‡bvi Rb¨| A‡b‡KB †ewkifvM mgq Kb‡U›U wjLvi Rb¨ w`‡q
_v‡K Avevi †KD †KD cÖ‡dkbvj Kb‡U›U ivBUvi w`‡q Kb‡U›U wj‡L _v‡K| KviY Avcbvi I‡qe
mvB‡Ui Kb‡U›U hZ fvj n‡e, wfwRUi ZZ †ewk Avm‡e Ges i¨vswKs-G I fvj Ae¯v‡b _vK‡e|
Ggbfv‡e Kb‡U›U •Zwi Ki‡Z n‡e †hb Search crawler †mUv cQ›` K‡i|
80
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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wPÎt 4.14 I‡qe mvB‡Ui K‡›U›U
fvj Kb‡U›U ¸‡jv mvaviYZ Key word Ges Phrase w`‡q ïi nq| †h †Kvb GKwU †cB‡Ri
Kb‡U›U (†U·U) mvavibZ wZ‡bi †ewk wK IqvW© e¨envi bv KivB fvj| I‡qe mvB‡Ui KxIqvW©
¸‡jv Kb‡U›U G e¨envi Kiv †h‡Z cv‡i| A‡bK †ewk Kx IqvW© Kb‡U›U G BDR Ki‡j A‡bK
mgq mvP© BwÄb Bb‡W· K‡i bv|
81
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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wPÎt 4.15 UvB‡Uj Ges K‡›U›U †cBR
KxIqvW© †WbwmwU n‡Q GKwU †cB‡R KZevi KxIqvW© †jLv n‡q‡Q| †ewkifvM mvP© BwÄb G Kx
IqvW© †WbwmwU †jv, ¸¸‡j KxIqvW© †WbwmwU 5 †_‡K 7 Gi g‡a¨| Ab¨vb¨ mvP© BwÄb¸‡jv †hgb
Bqvû Ges Gg Gm Gb Gi KxIqvW© †WbwmwU 5 A¨vjvD K‡i|
A‡bK mgq †`Lv hvq GKwU I‡qemvB‡Ui Kb‡U›U Ab¨ GKwU I‡qemvBU ev eM Kwc K‡i Zvi
wb‡Ri I‡qemvB‡U ev e‡M e¨envi Ki‡Q| Gfv‡e hw` †KD Kb‡U›U Kwc K‡i wb‡q hvq, A‡bK
ai‡bi Uzj&m Av‡Q †h¸‡jv e¨envi K‡i Avcwb L uy‡R cv‡eb †Kv_vq ev †Kvb I‡qemvB‡U ev e‡M
Avcbvi Kb‡U›U †bIqv n‡q‡Q| eM m¤ú‡K© c ~Y©v½ aviYv Ges mn‡R eM •Zwi Kivi Rb¨ †jL‡Ki
weMxwbs IqvW© †cÖm eBwU msMÖn Kib †hwU w`‡q †h †Kvb †KD AvBwU b‡jR Qvov eM •Zwi Ki‡Z
cvi‡eb| B›Uvi‡b‡U UvKv DcvR©‡bi GKwU fvj Dcvq nj B-Kgvm©| Avi B›Uvi‡b‡U e¨emv Kivi
Rb¨ msMÖn Kib B-Kgvm© Ges B-Kgvm© GÛ Rygjv fvP©ygvU©|
82
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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GQvovI ¸¸j GbvjvBwmm w`‡q gwbUwis Kiv hvq| Avcbvi mvB‡Ui e¨eüZ mKj Kb‡U›U
memgq Avc‡WU ivLvi †Póv Kib| †cBR †PK Ki‡Z n‡e †hb †mLv‡b w¯úwjs Ges GwWwUs
B‡ivi bv _v‡K| myZivs Avcbvi I‡qemvB‡Ui †cBR‡K B‡ivi wd« ivL‡Z n‡e GQvovI †cBRUv‡Z
†hb cÖ‡dkbvj jyK _v‡K
wPÎt 4.16 ¯‥vB wbDR I‡qe mvBU Ges †cÖv‡dkbvj jyK
•ZwiK…Z I‡qemvBUwU †`L‡Z †hb AvMwj g‡b bv nq| †hgb A‡bK I‡qemvB‡Ui Kvjvi Kw¤‡bkb
wVK _v‡K bv| †cB‡Ri †U·U †hb BDRv‡ii Kv‡Q covi Dc‡hvMx nq| d›U PzR Uv †eUvi n‡Z
n‡e| e¨vK MÖvDÛ Kvjvi mwVK fv‡e wm‡j± Ki‡Z n‡e †hb Ab¨ Kvjvi †K B‡d± bv K‡i|
†cB‡Ri †j AvDU †hb †gwms nq| Avcwb hw` mvP© BwÄb AcwUgvB‡Rk‡b (SEO) KvR Ki‡Z
Pvb Zvn‡j I‡qe mvBU wWRvBb m¤ú‡K© Avcbvi wKQz cÖv_wgK Ávb _vKv Aek¨B `iKvi| Avi
†mUv Rvbvi Rb¨ Avcbvi †Kvb †UªBwbs bv K‡iI GBP wU Gg Gj Ges wWªg I‡qfvi †jL‡Ki `ywU
eB c‡o wk‡L wb‡eb|
83
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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Kb‡U›U ¯úvgt- hLb wewfbœ Urls GKB Kb‡U›U mieivn Ki‡e A_©vr Kb‡U›U hLb Wywc‡KU n‡e,
GwU n‡j Kb‡U›U ¯úvg nevi m¤¢vebv _v‡K| Avcbvi mvB‡U hw` †Kvb BDwbK Kb‡U›U bv _v‡K
Ges wi‡j‡f›U Kb‡U›U bv _v‡K Zvn‡j mvP© BwÄb †mUv‡KI ¯úvg KbwmWvi Ki‡Z cv‡i| GgbwK
illegal Kb‡U›U Gi †¶‡Î|
4.6 I‡qe Kwc ivBwUs
Relevant Ges fvj wi‡Ub Kb‡U›U n‡Q I‡qe mvB‡Ui wKs| GKwU I‡qemvBU ev I‡qe
†cBR‡K Uc i¨vswKs-G wb‡Z n‡j Kb‡U›U n‡Q Ab¨Zg wdPvi| SEO KwcivBU w`‡q Avcwb
BDwbK I‡qe Kb‡U›U wjLv‡Z cv‡ib| relevant Gi Rb¨ Avcbvi †cBR‡K ¯‥¨vb Ki‡e| 15%
Gi Kg wfwRUi cy‡iv †cBRwU‡K †`‡L, 85% wfwRUi GK wgwb‡Ui g‡a¨ †cBR †_‡K †ei n‡q
Av‡m, KviY Zviv †hUv Pvq †mUv hw` bv cvq| myZivs Avcbvi †cB‡Ri Z_¨ Aek¨B
informative, concise Ges mn‡R co‡Z cv‡i| Eye cathing & interesting heading
n‡Z n‡e| evK¨¸‡jv K‡¤ú· K‡i bv †jLv, Rvbv kã e¨envi Kiv| c¨vwmf f‡qm e¨envi bv K‡i
G¨KwUf f‡qm e¨envi Kiv fvj| †hgb Avwg fvZ LvB, GKB wRwbm Avcwb Gfv‡e wjL‡Z
cv‡ib| Avgvi Øviv fvZ LvIqv n‡q‡Q| (I eat rice- Rice is eaten by me) wb‡gœi wP‡Î
†`Lyb Avwg ¸¸‡j mvP© w`‡q swot Analysis m¤ú‡K© Rvb‡Z PvwQ|
84
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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wPÎt 4.17 mvP© Bb swot Analysis
mvP© †`Iqvi c‡i A‡bK¸‡jv I‡qemvB‡Ui wjsK Avm‡Q, †hLv‡b swot Analysis m¤ú‡K©
†hLv‡b †jLv Av‡Q|
85
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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wPÎt 4.18 †cB‡R swot Analysis content
Dc‡ii wP‡Î †`LwQ Avwg †hwU Rvb‡Z †P‡qwQ †mwU GB †cB‡R †c‡qwQ e‡jB wKš‧ Avwg †cBRwU
co‡Z cviwQ| Avi hw` Gi wfZi †`LZvg weR‡bm G¨vbvjvBwmm wb‡q †jLv Zv n‡j nq‡Zv Avwg
†cBRwU coZvg bv, KviY †cB‡R wi‡j‡f›U Kb‡U›U †bB| KwcivBwUs-Gi Rb¨ Avcbvi wgwbgvg
A_ev †ewmK I‡qe wWRvBb Ávb _vK‡Z n‡e hw` Avcwb GBP,wU,Gg,Gj Ges wWªg I‡qfvi eB
c‡o wkL‡Z cv‡ib| Kb‡U›U m¤ú‡K© Av‡iv we¯vwiZ Rvb‡Z G¨vWfvÝ Gm,B,I eBwU msMÖn
Ki‡eb|
86
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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Kx IqvW© wimvP© Ges wm‡jKkb
5g Aa¨vq
87
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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88
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
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5 KxIqvW© wimvP© Ges wm‡jKkb
mvP© BwÄb AcwU gvB‡Rk‡bi LyeB ¸iZ¡c~Y© welq nj KxIqvW©| GKwU I‡qe mvBU‡K mvP© Bwćbi
Uc i¨vswKs-G Avbvi Rb¨ KxIqvW© n‡Q LyeB ¸iƒZ¡c~Y© GKwU Uzjm&| GKwU †cB‡Ri †UvUvj
K‡›U›U Gi 2-5 cv‡m©›U Gi g‡a¨ KxIqvW© _vKv DwPZ| A_©vr GKwU †cB‡R 2 ev 3 wUi †ewk Kx
IqvW© bv _vKvB fvj| KxIqvW© †mB me IqvW© †h¸‡jv Øviv Avcbvi I‡qemvBU‡K K¨vUvjM Ges
Bb‡W· Kiv nq Ggb wK Luy‡R †c‡Z mvnvh¨ K‡i| Kx Ly u‡R cvIqv A_ev wm‡j± Kiv GwU Lye
mnR KvR bv| A‡bK †Kv¤úvwb KÝvj‡U›U wb‡qvM w`‡q _v‡K KxIqvW© wiPv©m Ges GbvjvBwmm
Kivi Rb¨| Avcwb hw` mwVK KxIqvW© wm‡j± Ki‡Z cv‡ib Z‡e Avcbvi mvBU wU mvP© BwÄb G
wfwR‡qej n‡e| A‡bK ai‡bi KxIqvW© wiPvm© Uzj&m Av‡Q †h¸‡jv e¨envi K‡i Avcwb mwVK
KxIqvW© †c‡Z c‡ib Avcbvi I‡qe mvB‡Ui Rb¨|
5.1 KxIqvW© Gi ¸i“Z¡ (Importance of Keyword)
Avcwb hLb mvP© BwÄb e¨envi K‡ib ZLb Avcwb GKwU kã ev G‡Ki AwaK kã UvBc K‡ib Ges
mvP© evU‡b wK¬K K‡ib| Gi ci mvP© BwÄb H k㸇jv‡K Gi B‡Û· G L uy‡R †`‡L| g‡b Kib
Avcwb mvP© Ki‡Z Pv‡Qb GKwU eªvÛ Kvi Gi bvg w`‡q| †hgbt- Ford| GLb GwU wj‡L mvP©
w`wQ|
89
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎt 5.1 Ford wj‡L mvP©
ZLb mvP© BwÄb †h KvR ¸‡jv mvaviYZ K‡i _v‡K
†cB‡R H Ford Av‡Q wKbv|
†cB‡R hw` Ford bv _v‡K Zvn‡j Gi KvQvKvwQ †Kvb kã Av‡Q wKbv|
†cB‡Ri †Kvb wjsK G Ford Av‡Q wKbv A_©vr Ford †jLv Av‡Q wKbv|
†evì †U·U|
Italicited †U·U|
Bulleted wj÷|
†Kvb †U·U †hwU Ab¨ †U·U Gi †P‡q eo|
†nwWs †U·U|
90
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
KxIqvW© Øviv eySv hvq GKwU I‡qe mvBU †Kvb ai‡bi Ges wK welq H I‡qemvBU †_‡K Rvbv
hv‡e| †hgb g‡b Kib-Avcwb †nv‡Uj Ly uR‡Z Pv‡Qb, myZivs †nv‡Uj n‡Q Avcbvi GKwU
KxIqvW©| c„w_ex‡Z A‡bK †nv‡Uj Av‡Q me †nv‡Uj †_‡K AvcbviUv‡K KZ b¤i cwRk‡b
†`Lv‡e?
GLb Avmyb KxIqvW© GbvjvBwmm| GKUz fveyb Avcbvi †nv‡Uj hw` nq `yevB, Avi Avcwb hw`
†j‡Lb `yevB †nv‡Uj, Zvn‡j A‡bK cÖwZ‡hvwMZv K‡g †Mj| GLb Avcbvi †nv‡U‡ji mv‡_ `yevB
Gi †nv‡Uj ¸‡jvi Kw¤úwUkb n‡e|
wPÎ t 5.2 hotel KxIqvW© w`‡q mvP© Ges Gi †iRvë
91
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎt 5.3 hotel in dubai w`‡q mvP© Ges Gi †iRvë
Dc‡ii wPÎ `ywU †_‡K eySv hv‡Q, Avcwb hZ wbw`©ó K‡i mvP© w`‡eb Avcbvi mvP© †iRvë I wbw` ©ó
n‡e| Hotel in asia w`‡q mvP© w`‡j †h‡Kvb †`‡ki †nv‡Uj Gi wjsK mvP© †iRvë G †kv Ki‡e|
wKš‧ Avcwb hw` hotel in dubai w`‡q mvP© K‡ib Zvn‡j ïay `yevB Gi †nv‡Uj †`L‡Z cv‡eb|
mvP© BwÄb crawler wewfbœ ai‡bi I‡qemvBU KxIqvW© w`‡q wfwRU K‡i| Avcbvi I‡qe mvB‡Ui
Rb¨ KxIqvW© wm‡jKkb hw` f~j nq Zvn‡j I‡qemvB‡U UªvwdK I Avm‡e bv| A‡b‡KB Lye my›`i
my›`i wWRvB‡bi I‡qe mvBU •Zwi K‡i wKš‧ Zviv mwVK KxIqvW© Realize Kg K‡i| GKRb
BDRvi †h †Kvb mvP© Bwćb wM‡q †Kvb Z_¨ Rvbvi Rb¨ †h IqvW© ev †dR wjL‡Qb †mwU‡KB
Avgiv KxIqvW© ej‡ev| Avcwb Kx Rv‡bb ? gvbyl †Kvb KxIqvW© w`‡q mvP© w`‡e? Avi gvby‡li †mB
Rvbvi welqUv‡K hZ †ewk Avcwb Rvb‡Z cvi‡eb ZZB Avcbvi KxIqvW© wm‡jKkb mwVK n‡e|
Avi G Rb¨ Avcbv‡K KxIqvW© wb‡q wiPvm© Ges GbvjvBwmm Ki‡Z n‡e| Avcwb KxIqvW© wb‡q hZ
†ewk GbvjvBwmm Ki‡eb ZZB Avcbvi I‡qemvB‡Ui Rb¨ Dchy³ KxIqvW© Ly u‡R cv‡eb| G welq
¸‡jv cieZ©x‡Z Avgiv Av‡iv wel` fv‡e Av‡jvPbv KiwQ|
92
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
5.2 KxIqvW© GbvjvBwmm ïi“ Kiv (Starting your keyword analysis)
KxIqvW© GbvjvBwmm ïi Kivi Av‡M fve‡Z n‡e wK ai‡bi KxIqvW© gvbyl mvP© Ki‡Z
e¨envi K‡i| A‡bK mgq †`Lv hvq KxIqvW© GbvjvBwmm Gi Rb¨ A‡bK †ewk mgq w`‡Z
nq|
Avcwb †hme KxIqvW©¸‡jv wPšv Ki‡Qb A_ev fve‡Qb H me KxIqvW©¸‡jv †Kvb †U·U
GwWUi ev IqvW© cÖ‡mm‡i UvBc K‡i ivLyb| hLb †Kvb KxIqvW© Avcbvi g‡b co‡e
ZLbB †mUv‡K Avcwb wj‡L ivLyb| Avi Avcwb hw` wjLv ïi bv K‡ib Z‡e Avcbvi g‡b
bZzb bZzb KxIqvW© Avm‡e bv| hZ cv‡ib cÖwZw`b wKQz wKQz KxIqvW© wjLyb| G mgq
†`L‡eb Avcwb hv wPšv K‡ib wb Zvi †P‡q A‡bK †ewk KxIqvW© †jLv n‡q †M‡Q| Avcbvi
KLb I fvev wVK n‡e bv †h AvR‡Ki g‡a¨B A_ev GKevi ïi K‡iB KxIqvW©
GbvjvBwmm †kl K‡i †dj‡ev| KviY GUv A‡bKUvB GKUv m„Rbkxj I eyw×gËvi KvR|
Ggb I n‡Z cv‡i AvR‡K Avcwb ïi K‡i‡Qb fve‡Z I cvi‡Qb bv wK wPšv Ki‡ev| `qv
K‡i †_‡g _vK‡eb bv| Avevi AvMvgxKvj ïi Kib | Gfv‡e GK mgq †`L‡eb Avcwb
A‡b‡Ki †P‡q fvj KxIqvW© GbvjvBwmm Ki‡Z cvi‡eb| KviY †Kvb KvR †kl Kivi c~e©
kZ© nj ïi Kiv|
Avcwb wb‡R wb‡R ïay wPšv Ki‡eb bv eis Avcbvi †d«Ûm Ges KwjK‡`i mv‡_I Avcwb
Av‡jvPbv Ki‡Z cv‡ib| †`L‡eb Zv‡`i †_‡K Avcwb fvj †Kvb AvBwWqv cv‡Qb| †hUv
Avcbv‡K KxIqvW© wm‡j± Ki‡Z mvnvh¨ Ki‡e| Avcwb wewfbœ gvby‡li mv‡_ K_v e‡j
†R‡b wb‡Z cv‡ib Zviv †Kvb ai‡bi kã w`‡q †Kvb wbw`ó Z_¨ mvP© K‡i|
Gevi Avcwb •Zwi Kiv wj÷wU †PK Kib †Kvb ai‡bi evbvb fyj Av‡Q wKbv|
KxIqvW©¸‡jv Aek¨B Bs‡iwR‡Z wjL‡eb| •ZwiK„Z wj÷ †_‡K wKQz KxIqvW© ev` w`‡Z
cv‡ib †h¸‡jv Avcbvi mvBU Ges mvB‡Ui K‡›U›U Gi mv‡_ wgj †bB| A_©vr Relevent
KxIqvW©| GLb Avcwb wb‡R mvP© Bwćb mvP© w`‡q †`L‡Z cv‡ib †Kvb ai‡bi KxIqvW©
¸‡jv BDRvi †ewk mvP© K‡i| GQvov Gai‡bi wKQz ÷vwUmwU· Gi Rb¨ cieZx©‡Z wKQz
Uzj&m Gi e¨envi †`Lv‡ev|
93
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎt 5.4 foreign education mvP© †iRvë|
Dc‡ii wP‡Î †`Lv hv‡Q foreign education w`‡q ¸M‡j mvP© w`‡j mvP© †iRvë †`Lv‡Q
132000000| GKB D‡Ï¨‡k¨B hw` Avwg mvP© Kwi Abroad education Zvn‡j mvP© †`Lv‡Q
26000000| ïay ZvBbv mvP© †iRv‡ë Gi wjsK¸‡jv I `yfv‡e mvP© w`‡j Av‡M c‡i Avm‡e|
nq‡Zv foreign education Gi Rb¨ †h mvB‡U mvP© †iRv‡ëi U‡c Av‡Q †`Lv hv‡Q Abroad
education Gi Rb¨ †mwU U‡c bvI _vK‡Z cv‡i|
Avcbvi †cÖWv±-Gi bvg hw` GK k‡ã nq aib Avcbvi GKwU cÖWv‡± Gi bvg Readleaf
Avcwb nq‡Zv fve‡Z cv‡ib Avcbvi KxIqvW© Readleaf wKš‧ g‡b ivL‡Z n‡e Avcwb
hLb KxIqvW© GbvjvBwmm Ki‡Qb ZLb wKš‧ Kv÷gv‡ii K_v wPšv K‡i Ki‡Z n‡e| Ggb
I n‡Z cv‡i Avcbvi Kv÷gvi nq‡Zv mvP© w`‡Q Read leaf `y‡Uv Avjv`v kã e¨envi
K‡i| †mRb¨ gv‡S gv‡S kã‡K †f‡½ wjL‡Z cv‡i| †mRb¨ KLbI KLbI kã gvR©
Ki‡Z n‡Z cv‡i Avevi KLbI KLbI kã‡K Avjv`v K‡i wjL‡Z n‡Z cv‡i| Avcwb mvP©
Bwćb mvP© w`‡q Ges mvP© †iRv‡ëi Dci wfwË K‡i eyS‡Z cvi‡eb †Kvb kãwU KZ †ewk
e¨envi nq|
94
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎt 5.5 Abroad education w`‡q mvP©
Avcwb Avcbvi •ZwiK…Z wj‡÷ wm½yjvi Ges †cvivj Avjv`v K‡i G¨vW K‡i wbb| KviY
mvP© BwÄb wm½yjvi Ges †cvivj‡K Avjv`v K‡i wUªU K‡i| †hgb Avcwb hw` mvP© e‡·
wj‡Lb Ford Ges fords G`ywU‡K Avjv`v K‡i †`Lv‡e Ges mvP© †iRvëI Avjv`v
†`Lv‡e| cieZ©x‡Z Wordtraker wb‡q Av‡jvPbv Kiv n‡e †hwUi mvnv‡R¨ KxIqvW©
wm‡j± Kiv hvq GQvov Lye kxNÖB †jL‡Ki G¨vWfvÝ SEO eBwU Avm‡Q| †hLv‡b Av‡iv
G¨vWfvÝ welq wb‡q Av‡jvPbv Kiv n‡e| Z‡e GKwU welq g‡b ivL‡eb GLv‡b Avcvi‡Km
Ges †jvqvi †Km †Kvb welq bq| †hgb Avcwb hw` mvP© Bwćb FORD w`‡q Avcwb †h
mvP© †iRvë cv‡eb Avcwb wVK ford w`‡q Avcwb †h mvP© Kib H GKB †iRvë cv‡eb|
A_v©r †QvU nv‡Zi ev eo nv‡Zi hv w`‡qB Kwi bv AvDUcyU GKB Avm‡e|
95
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎt 5.6 FORD w`‡q mvP©
96
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎt 5.7 ford w`‡q mvP©
GQvovI hw` Avcwb †QvU nv‡Zi ev eo nv‡Zi GK mv‡_I wj‡Lb mvP© †iRvë GKB _vK‡e|
97
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎ t 5.8
Avcvi Ges †jvqvi †Km w`‡q mvP©| Z‡e †ewki fvM BDRvi †jvqvi †jUvi w`‡qB mvP© K‡i|
A‡bK mgq wKQz IqvW© †KD nvB‡cb w`‡q wj‡Lb| Avevi †KD nvB‡cb Qvov wj‡Lb|
myZivs Avgiv `ywU‡KB Avjv`v Avjv`vfv‡e wjLe| †hgb B-Kgvm© GUv‡K A‡b‡K B-Kgvm©
Gfv‡eI wj‡L _v‡K| Z‡e me mgq mwVK Ges fyj wPšv Kiv hv‡e bv| Avcwb hw` g‡b
K‡ib GKwU kã Gfv‡e †jLv f~j Avcwb †mUv‡K KxIqvW© wn‡m‡e wPšv Ki‡eb bv| GUv
wVK bv Kvib Avcbvi D‡Ï¨k¨ wfwRUi wb‡q Avmv| myZivs Zviv fyj K‡i wK mvP© w`‡Z
cv‡i †mUv I Avcbv‡K wPšv Ki‡Z n‡e|
98
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎt 5.9 e-commerce w`‡q mvP©
99
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎt 5.10 e-commerce w`‡q mvP©
A‡bK mgq BDRvi †Kv¤úvwb †bBg Ges †cÖvWv± †bBg wj‡LI mvP© w`‡q _v‡K †mRb¨ †Kv¤úvwb
†bBg Ges †Kv¤úvwb †bBg I KxIqvW© wj‡÷ G¨vW Kib|
100
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
5.3 Anchor †U·U
wjsK †U·U cÖvq I‡qemvB‡U G¨vW Kiv nq| GwU mvaviYZ AvÛvijvBb Ges Aëvi‡bwUf Kvjvi
GiKgfv‡e _v‡K|
wPÎt 5.11 wPwýZ Kiv G¨vsKi †U·U
mvP© BwÄb †µv‡qjvi¸‡jv hLb G‡¤‡WW Kiv G¨vsKi †U·U ¸‡jv wiW K‡i ZLb eyS‡Z cv‡i GUv
†Kvb ai‡bi mvBU| Avcwb PvB‡j Avcbvi KxIqvW©‡K G¨vsKi †U·U wn‡m‡e e¨envi Ki‡Z
cv‡ib| GZ K‡i Avcbvi KxIqvW© i¨vswKs Ges G¨vsKi †U·U i¨vswKs `y‡UvB †e‡o †Mj| me
mgq †Póv Kiv DwPZ Avcbvi G¨vsKi †U·U Ab¨‡`i †P‡q Avjv`v nq| Avcbvi I‡qemvB‡Ui
i¨vswKs evov‡bvi Rb¨ Ges UªvwdK evov‡bvi Rb¨ Ab¨Zg n‡Q mvBUg¨vc|
101
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎt 5.12 mvBUg¨vc mn †nvg †cBR
wPÎt 5.13 I‡qe mvBUwUi mvBUg¨vc
102
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
5.4 KxIqvW© †WbwmwU (Right keyword density)
KxIqvW© †WbwmwU nj KZ evi GKwU IqvW© Avcbvi †cB‡R Av‡Q hLb H †cB‡R Avcwb Kb‡U›U
wjL‡Qb| g‡b Kib Avcbvi GKwU I‡qemvB‡Ui †Kvb †cB‡R 100 kã Av‡Q Avi †mB 100
k‡ãi g‡a¨ hw` 5 evi KxIqvW© cvIqv hvq Zvn‡j ejv hv‡e 5 UvBgm KxIqvW© e¨envi n‡q‡Q|
Ges GLv‡b KxIqvW© †WbwmwU nj 5%| Avcwb ïay Avcbvi †cB‡Ri IqvW© KvD›U Ki‡jB n‡e bv
†mB mv‡_ H †cB‡Ri GBP,wU,Gg,Gj Gi g‡a¨ †hme KxIqvW© e¨venvi n‡q‡Q †m¸‡jvI Mbbv
Ki‡Z n‡e| †hgb Avcwb Avcbvi I‡qe mvB‡U †gUv U¨vM, UvB‡Uj, KxIqvW©, Aëvi †U·U,
wWw¯…ckb Ges K‡gݸ‡jvI Mbbvi g‡a¨ wnmve Ki‡Z n‡e| D`vnviY¯iƒc aib Avcbvi †nvg
†cB‡R 100 kã Av‡Q, UvB‡Uj U¨vM Av‡Q 10 wU, wWw¯…ckb U¨vM Av‡Q 20 wU, 60wU Av‡Q Aëvi
U¨vM Ges 10 wU kã Av‡Q K‡gÝ U¨v‡M Zvn‡j †`Lv †Mj Avcbvi me©‡gvU IqvW© KvD›U nj
100+10+20+60+10=200|
KxIqvW© †WbwmwU Aek¨B B¤cÖf Ki‡Z n‡e hw` mvP© Bwćb fvj i¨vswKs †c‡Z Pvb| KxIqvW©
†WbwmwU GbvjvBwmm Kivi Rb¨ wewfbœ ai‡bi Uzj&m e¨envi Kiv †h‡Z cv‡i| GKwU †cB‡Ri
KxIqvW© †WbwmwU KZ nIqv DwPZ †mUv mwVKfv‡e ejv GKUz KwVb KvR| GKwU wRwbm g‡b
ivL‡eb SEO KvR Gi me wKQzi GKkZ fvM wcÖwWdvBb †Kvb wbqg †bB GgbwK A‡bK wKQz
wbqg Av‡Q †h¸‡jv gv‡S gv‡S cwieZ©b nq| Ggb wKQz Av‡Q †h¸‡jv AvR‡K Avwg GKfv‡e
wjLwQ †m¸‡jv nq‡Zv cieZ©x‡Z cwieZ©b n‡Z cv‡i| Z‡e Avwg g‡b Kwi GKwU I‡qemvB‡Ui
KxIqvW© †WbwmwU mvaviYZ 5-7% Gi g‡a¨ _vKv DwPZ| Z‡e g‡b ivL‡eb KxIqvW© †WbwmwU Lye
†ewk ivLv †hgb fvj bq †Zgwb Lye Kg ivLvI fvj bq|
wPÎt 5.14 usa resturent w`‡q mvP©
103
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎt 5.15 †nvg †cB‡R Top resturent
GLb Top resturent Gi KxIqvW© †`L‡ev †mRb¨ H †cB‡R wM‡q †gbyevi-G wM‡q view †Z
wK¬K K‡i Zvici page sourch-G wK¬K Ki‡Z n‡e|
104
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎ t 5.16 †cB‡Ri †mvm© †KvW †`Lvi Rb¨
105
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wPÎ t 4.17 Uc †i÷z‡i›U Gi †mvm© †KvW
5.5 KxIqvW© PzR Kiv
Avcbvi hLb KxIqvW© Uzjm& wb‡q KvR Kiv †kl A_©vr GZ¶b Avcwb GbvjvBwmm K‡i‡Qb|
GZ¶‡b wKš‧ Avcbvi †gvUvgywU GKwU KxIqvW© wj÷ •Zwi n‡q †M‡Q| Ges GZ¶‡Y Avcwb ey‡S
†M‡Qb †Kvb KxIqvW© †dR ¸‡jv †gvUvgywU ccyjvi| GLb A‡bK KxIqvW© Avcbvi KxIqvW© wj÷
n‡Z ev` c‡o hv‡e| A‡bK mgq Avcbvi K¬v‡q›U Avcbv‡K GKwU KxIqv©W wj÷ awi‡q w`‡e, g‡b
ivL‡eb Avcbv‡K wKš‧ H KxIqvW© wj÷¸‡jv KxIqvW© Uzj&m e¨envi K‡i GbvjvBwmm K‡i †`L‡Z
n‡e| cÖvq †`Lv hvq K¬v‡q›U bv ey‡S A‡bK KxIqvW© w`‡q †`q| Lye kxNÖB G¨vWfvÝ mvP© BwÄb
eBwU evRv‡i cvIqv hv‡e †mLv‡b KxIqvW© wm‡j± Kivi Av‡iv wKQz †¯úkvj wUªá Ges †UKwbK
106
mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)
Kib
wb‡q Av‡jvPbv Kiv n‡e| †h¸‡jv Avgv‡`i G¨vWfvÝ †j‡f‡j SEO Gi KvR Ki‡Z gv‡S gv‡S
cÖ‡qvRb nq|
KxIqvW© Aek¨B mvB‡Ui Kb‡U›U-Gi mv‡_ wi‡j‡f›U nq †mB w`‡K I j¶ ivL‡Z n‡e| Avevi
†`Lv hvq ccyjvi KxIqvW© wm‡j± K‡i‡Qb wKš‧ †mUv wi‡j‡f›U bv Zvn‡j I Avcwb mdjZv cv‡eb
bv| wm½yjvi KxIqvW© wm‡j± Kivi †P‡q †cvivj KxIqvW© wm‡j± Kiv fvj| Avcwb hw` cÖ‡dkbwj
Avcbvi mvB‡U SEO cÖvKwUm Ki‡Z Pvb g‡b ivL‡eb misspelled KxIqvW© Avcbvi KxIqvW©
wj÷ †_‡K ev` w`‡Z n‡e| Avcwb hw` g‡b K‡ib Avcbvi †Kvb †cÖvWv± wek¦ evRv‡i wewµ Ki‡eb
Zvn‡j †jvKvj KxIqvW© G¨‡fv‡qW KivB fvj| B-Kgvm© eBwU eZ©gvb mg‡qi Ges fwel¨‡Z
B›Uvi‡b‡U e¨emv Kivi Rb¨ GgbwK Avcwb wKfv‡e GKwU e¨emv cÖwZôvb N‡i e‡m cwiPvjbv
Ki‡eb, Gme we¯vwiZ Rvbvi Rb¨ Ges KvR Kivi Rb¨ eBwU LyeB mnvqK n‡e|
Avcwb †h KxIqvW© wj÷ dvBbvj K‡i‡Qb GwU‡K 100 fvM dvBbvj wj÷ ejv wVK n‡e bv| KviY
GwU Ggb GKwU KvR †hwU Kw›UwbDqvm KvR| gv‡S gv‡S Avcbvi KxIqvW© wj÷ wU Avc‡WU Ges
cwieZ©b Ki‡Z n‡Z cv‡i| GUv wKš‧ GKUv mgq¯^v‡c¶ KvR †hwU Lye `ªZ Kiv hvq bv Ges `ªZ
Kiv wVKI bv| hw` †Kvb KxIqvW© Avcbvi K‡›U›U-Gi mv‡_ wi‡j‡f›U bv wKš‧ LyeB ccyjvi
†m‡¶‡Î H KxIqvW© wj÷ †_‡K ev` bv w`‡q Avcbvi K‡›U›U cwieZ©b Ki‡Z cv‡ib| Avi †hmg¯
KxIqvW© Gi Kw¤úwUkb LyeB †ewk †m mg¯ KxIqvW© ev` w`‡Z cv‡ib| Avcwb PvB‡j ev` bv w`‡q
wKQz UvKv LiP K‡i wc wc wm †cÖvMÖvg Pvwj‡q H KxIqvW© †_‡K myweav †c‡Z cv‡ib| Z‡e GKUv
welq Avcbv‡K ¸iZ¡ w`‡Z n‡e †h hLb Avcbvi c‡Ubwkqvj wfwRUi wK ai‡bi KxIqvW© e¨envi
K‡i hLb Zviv Avcbvi I‡qemvBU‡K mvP© K‡i| Avcwb PvB‡j Avcbvi Kw¤úwUUi‡`i KxIqvW©
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wPÎ t 6.8 Word tracker GKvD›U •Zwi
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wPÎt 6.11 wK¬K Free SEO tools
wPÎ t 6.12 wK¬K Keyword density analysis tools
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wPÎ t 6.17 wK¬K Start now
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wPÎt 6.21 Set time zone and currency
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wPÎt 6.22 Varify account page
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wPÎ t 6.24 wK¬K B-†gBj wjsK
wPÎ t 6.25 Adwords GKvD›U
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wPÎ t 6.26 wK¬K ¸Mj Adwords
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wPÎ t 6.28 KxIqvW© †jLv e·
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wPÎ t 6.29 freelance KxIqvW© Gi mvP© †iRvë
6.6 I‡qe gv÷vi Toolkit
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wPÎ t 6.30 webmaster toolkit I‡qemvBU
GLb Dc‡ii wP‡Îi Keyword analysis tools-G wK¬K Kib wb‡gœi wP‡Îi b¨vq GKwU †cBR
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wPÎ t 6.31 KxIqvW© GbvjvBwmm Uzj&m
wPÎ t 6.32 www.webseo.com
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