Search and Social Power Tools. SMX Toronto

HARDCORE SEO & SOCIAL POWER TOOLS

PATRICK MCKEOWNAs the Manager, Digital Marketing and Communications at Public Services Health & Safety Association, Patrick brings over 15 years’ experience in Web and Online Reputation Management, Search Engine Optimization, Interactive Marketing and Social Media Marketing.

A guru in making the complicated simple, Patrick is renowned for his common-sense and practical approach to translating the best search and social media technologies into business solutions that solve problems. Fluent in how to leverage Twitter, Facebook, LinkedIn, Google and other Social Media engines, Patrick helps clients sort through the clutter and build strategies that drive business results.

patrick@pjmstudios.com

@pjmckeown

linkedin.com/in/patrickmckeown

POWER TOOLS: WHAT’S THE POINT?

SCREAMING FROG: CHECKING YOUR SITE

http://www.screamingfrog.co.uk/seo-spider/@pjmckeown

SEOTOOLS: SITE MAINTENANCE

http://nielsbosma.se/projects/seotools/@pjmckeown

SOOVLE: KEYWORDS

http://www.soovle.com/@pjmckeown

ADWORDS: KEYWORDS

https://adwords.google.com/o/KeywordTool@pjmckeown

UBERSUGGEST: KEYWORDS

http://ubersuggest.org/@pjmckeown

TIP: SCRAPEBOX

http://www.scrapebox.com/

!@pjmckeown

TIP: HIDEMYASS.COM

http://hidemyass.com/@pjmckeown

PLUGIN: TABLE CAPTURE

https://chrome.google.com/webstore/detail/table-capture/iebpjdmgckacbodjpijphcplhebcmeop?hl=en

@pjmckeown

SOCIAL: TWEETDECK

http://tweetdeck.com/@pjmckeown

SOCIAL: TWEETADDER

http://www.tweetadder.com/

!@pjmckeown

TOOLS, TRIBERR

• Great tool for bloggers• Tribes “should” be made up of like minded

individuals.• Your tribes an post your blog postings to Twitter

quickly and easily.• Automated in that you set your RSS feed to your

Triberr account.• Posts can then go to all of your tribes followers

across their Twitter network, reaching a broader audience.

@pjmckeown

TOOLS, TWERIOD• Tweriod is a basic and simple yet

invaluable tool. When are my followers online, and when do I get the best engagement?

• With Tweriod I see that the bulk of my followers are online between 7am and 3pm (Don’t any of you have jobs?)

• If you want to reach your followers, post when they are online and active!

RT @pjmckeown If you want to reach your followers, post when they are online and active! #smx

TOOLS, IFTTT.COM(IF THIS, THEN THAT)

• Utilize IFTTT.com to automatically take an action based on another action.

• When a blog post goes live, Tweet it, Facebook it, add it to StumbleUpon, Delicious: have family, coworkers, friends do the same thing for you.

• You can link accounts like LinkedIn, Twitter, StumbleUpon, etc…

TOOLS, BUFFERAPP.COM

• Set a schedule, use Tweriod to determine best posting times.

• Tie LinkedIn, Facebook, and Twitter to schedules

• Utilize the Buffer Browser Plugins!!!!

• Attach IFTTT.com to Bufferapp

• Always be aware of what’s in your buffer!

RT @pjmckeown Use Tweriod to determine the best time to tweet to your audience! #smx

TOOLS I FOLLOW!

• http://twitter.com/aknecht

• https://twitter.com/AaronFriedman

• https://twitter.com/brentcsutoras

• https://twitter.com/kmullett

• https://twitter.com/randfish

• https://twitter.com/Inboundorg

• https://twitter.com/SocialMichelleR

@pjmckeown

TAKE AWAY

• Tools save time!

• There are always new tools!

• Don’t rely on tools! They will go away!

RT @pjmckeown Don’t rely on tools! They will eventually go away!

CONTACT ME

patrick@pjmstudios.com

Twitter: @pjmckeown

linkedin.com/in/patrickmckeown

Patrick McKeown