Scott gunter usability sciences internet summit 2011 designing for touch are we ready
Post on 15-Jul-2015
20 Views
Preview:
Transcript
DESIGNING FOR TOUCH,
ARE WE READY?
INTERNET SUMMIT 2011
Scott Gunter - Usability Sciences
Twitter: @usabilitydotcom
Email: sgunter@usabilitysciences.com
Are consumers ready for
more touch screen devices in
their daily lives?
And are we ready to design
those touch screen devices to
provide meaningful and
usable experiences?
“Self-service technology has helped
Delta stay profitable and see spike in
customer sat scores”(Joshua Weiss of Delta Airlines 2009)
Distracted driving accounted for
16% of all car fatalities in 2009 (National Highway Traffic Safety Administration)
A recent study by Big Y Foods found that
delays were caused by…
Confusion over coupons and
payments
Intentional and accidental
theft
Misidentifying produce as
less-expensive varieties
“The most valuable asset of a
successful design team is the
information they have about their
users.” (Jared Spool)
Conduct a pilot
session
Arrive early, get
acclimated
Stay out of the way
Don’t be afraid to
adjust plan
Capture
everything!
How touch screen devices, like
the iPhone, has changed our
everyday behavior
Not everyone is ready for the
touch-screen invasion
Value of knowing your user
through field research
Tips for effective field research
Are consumers ready for
more touch screen devices in
their daily lives?
And are we ready to design
those touch screen devices to
provide meaningful and
usable experiences?
top related