SCALING COLLABORATION THROUGH TRUST ......SCALING COLLABORATION THROUGH TRUST, TRACEABILITY & TRANSPARENCY RESPONSIBLE BUSINESS FORUM ON FOOD AND AGRICULTURE 27 MARCH 2018 JAKARTA,

SCALING COLLABORATION THROUGH TRUST, TRACEABILITY & TRANSPARENCY

RESPONSIBLE BUSINESS FORUM ON FOOD AND AGRICULTURE

27 MARCH 2018JAKARTA, INDONESIA

TRANSFORMATIVE TIME FOR THE

INDUSTRY

GROWING THREAT OF RISK

73%A CRISIS COULD SIGNIFICANTLY HARM THE REPUTATION OF THEIR BUSINESS

ECONOMIST INTELLIGENCE UNIT

DEMANDS FOR TRANSPARENCY

87%OF CONSUMERS SAID THEY WOULD MORE LIKELY PURCHASE AND REMAIN LOYAL TO A BRAND THAT HANDLES A PRODUCT RECALL HONORABLY AND RESPONSIBLY.

RELATIONAL CAPITAL GROUP

DEMANDS FOR TRANSPARENCY

2016 SIGWATCH CAMPAIGN INTELLIGENCE

THIRDMOST TARGETED

INDUSTRY BY ACTIVIST ACTIONS AND

CAMPAIGNS

TRUST IN FOOD & BEVERAGE

FOOD & BEVERAGE63%

52% BUSINESS

GENERAL POPULATION

EDELMAN TRUST BAROMETER 2018

TRUST IN FOOD & BEVERAGE

FOOD & BEVERAGE63% 69%

GENERAL POPULATION INFORMED PUBLIC

FOOD & BEVERAGE

EDELMAN TRUST BAROMETER 2018

TRUST IN FOOD & BEVERAGE

FOOD & BEVERAGE63% 69%

GENERAL POPULATION INFORMED PUBLIC

FOOD & BEVERAGE

EDELMAN TRUST BAROMETER 2018

GAP

6

HOW ARE WE DOING ON

HUNGER AND NUTRITION

ACCESS ISSUES?

51%LARGE-SCALE FOOD AND BEVERAGE PRODUCTION HAS HELPED TO REDUCE

HUNGER AND MADE MORE FOODS AVAILABLE TO MORE

PEOPLEEDELMAN TRUST BAROMETER 2018

HOW ARE WE DOING ON

ENVIRONMENT AND NUTRITIONAL

STANDARDS ISSUES?

61%LARGE-SCALE FOOD AND BEVERAGE PRODUCTION

HAS HARMED THE ENVIRONMENT AND

LOWERED NUTRITIONAL STANDARDS

EDELMAN TRUST BAROMETER 2018

BUSINESS IS EXPECTED TO LEAD

64%CEOs SHOULD TAKE THE LEAD ON CHANGE RATHER THAN WAIT FOR GOVERNMENT TO IMPOSE IT

EDELMAN TRUST BAROMETER 2018

EACH INSTITUTION MUST PLAY ITS ROLE

NGOSSupport the Poor

Call Out Abuses of Power

Create a Sense of Community

BUSINESSSafeguard Privacy

Drive Economic Prosperity

Provide Jobs and Training

GOVERNMENTDrive Economic Prosperity

Investigate Corruption

Support the Poor

MEDIAGuard Information Quality

Educate, Inform and Entertain

Safeguard Privacy

EDELMAN TRUST BAROMETER 2018

THANK YOUTISH.VANDYKE@EDELMAN.COM