SBIR Presentation CS 410 Red Team Presenters: James Mauldin, Adrian Clark 3 May 2005

SBIR PresentationCS 410

Red Team

Presenters: James Mauldin, Adrian Clark

3 May 2005

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Team Members

Mrs. J. Brunelle(General Manager)

Neal Porter(Project Manager/

Web designer)

James Mauldin(3D Technology

Expert)

Omar Rahimi(Marketing/

Presentation)

Olga Stubbs(Financing/

Presentation)

Adrian Clark(Documentation/Graphics Design)

Brandon Vause(Database/

Network Expert)

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Presentation Outline Problem and Solution Goals and Objectives Design Risks and Mitigation Project Phases Management Plan Evaluation Plan Marketing Plan Funding Plan Conclusion

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Design Process

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Design Process

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Design Process

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Problem Statement

There is no software targeted towards the Commercial Design Industry that provides nearly instant 3D design renderings, and a

customizable database.

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Problem Characteristics

Time

Money

Ann Orwig, Director of Tidewater Operations for Gwaltney Fleming, Inc.

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Our Solution

Smart DesignA software package that renders a room (or

more) in 3D to allow ‘on the spot’ preliminary designs through a company

oriented, customizable database for instant customer feedback.

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Design Process

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Goals

Expand a commercial 3D package to allow it to include detailed furnishings stored in a customizable database

Provide “on the spot” real-time 3D renderings during initial client meetings

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Solution Objectives Research the current design process to

determine the steps to be automated Create an intuitive Graphical User Interface Find a suitable package to adopt and modify Find catalogs of products to render 3D

models of and create the database Provide database updates Allow the product to print a billing list of

the furniture items being used in the design

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Solution Characteristics

Contains Customizable Database Gives Immediate Prototyping Performs 3D Object Rendering Models Lighting Styles Renders Rooms Via User Input

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Customizable Database

Database

Server

Laptop

Suppliers Products Categories

-ID-Description-Category-Price-Image-Color/Style Options

-ID-Description-Category-Price-Image

-ID-Name-Contact Name-Contact Info

ColorsPreviousDesigns

-ID-Designer-Date-Customer

-Hue-Saturation-Lum-Red-Green-Blue

Images/Flooring/

Wallcovering

-3D version of product image

SD user finds new furniture design and wants to incorporate it into SD...

The new furniture design is rendered into 3D form and stored into the user’s database.

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Smart Design ProcessPt.1 – New Design

3D Rendering of

Room

Choose Color

Scheme

Choose Wall Coverings

Choose Flooring Styles

Choose Images

New DesignDL New Images

Load Existing

Database

Enter Room Dimensions

Create New Design

Download New Images

Load Existing Design

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Smart Design ProcessPt.2 – Existing Design

New DesignDL New Images

Load Existing

Create New Design

Download New Images

Load Existing Design

Enter SearchCriteria

Open Design

3D Rendering of

Room

Choose Color

Scheme

Choose Wall Coverings

Choose Flooring Styles

Choose Images

Enter Room Dimensions

Database

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Smart Design ProcessPt.3 – Download Images

New DesignDL New Images

Load Existing

Create New Design

Download New Images

Load Existing Design

Database

Search/SelectImage

Download 3D Image

Customer finds furniture item

they would like incorporated into

Smart Design

Picture of item is outsourced for 3D modeling

3D model is stored into database for downloading to

customer’s laptop and Smart Design

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Preliminary DesignBush

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Risk Management Plan

1. Integration of GUI, DB, and the COTS

2. Customers’ Acceptance of Technology

3. User Interface Complexity

4. Data Loss

5. Insufficient Funding

6. Customers’ Learning of Technology

7. DB Server Hard Drive Failure

8. Schedule Delays

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Risk Mitigation

Integration of GUI, DB, and the COTS Likelihood - 4 Consequence - 5 Mitigation – employ expert developers

Customers’ Acceptance of Technology Likelihood - 4 Consequence - 4 Mitigation – market the product as a short-term time and

money saver

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Risk Mitigation

User Interface Complexity Likelihood - 3 Consequence - 5 Mitigation – keep the GUI simple and easy to use,

collect beta test feedback on ease of use

Data Loss Likelihood - 3 Consequence - 4 Mitigation – employ UPS

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Phase 0: Inception

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Phase 0: Milestones

Determine Project Prove Feasibility Make Project Plan Create SBIR Proposal Deliver Final Presentation Develop Professional Website

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Phase 0: Deliverables Major Functional Component Diagram Work Breakdown Structure Competition Matrix Gantt Charts Management Plan Evaluation Plan Marketing Plan Funding Plan Solution Description Research Documents

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Phase I: Prototype Development

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Phase I: Milestones Revise Project Work on Further Research Create Related Documentation Create Prototype Market Product Revise SBIR Phase I Hire Technical Support Revise Website

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Phase I: Deliverables Revised Major Functional

Component Diagram Constructed User Manual Assembled Prototype Documented Second Phase of Grant

Proposal Updated Future Markets Updated Website

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Phase II: Critical Design

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Phase II: Milestones

Setup Workplace Revise Phase I Attain Legal Information Acquire Beta Testers and Customers Design Software Review Manuals

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Phase II: Deliverables

Office Workspace and Workstations Legal Documentation Functional Implementation User Reports Bug Reports Updated Website

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Continued Development Marketing

Expand Market Update Web

Maintenance Customer Service Program Help

Quality Assurance

Phase III: Production & Out Years

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Phase III: Milestones

Continued Development Marketing Maintenance

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Phase III: Deliverables

Updated Software Custom Database Updates Customer Feedback Reports Bug Reports Increased Profits

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Management Structure

Neal Porter(Project Manager)

Ann OrwigDirector of Tidewater

OperationsConsultant

Chutima BoonthumPhD Student

ODU CS Dept.Database Expert

G. Hill Price3D Rendering

Expert

Ann OrwigInterior Design

Expert

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Management Plan

Use a Mixed Organizational Structure Control Finances to Meet Budget

Requirements Execute a Robust Market Strategy

that will Yield High Profits Communicate with Customers to

Ensure All their Needs are Met

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Evaluation Plan -Implementation

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Evaluation Plan – Testing Phases

Phase 1: Development Test – TSP

Phase 2: In-House Testing

Phase 3: Domain Testing

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Marketing Plan Contract with CS Department for Testing Contract with Other Financial Departments

at ODU Advertise at Design Conventions Solicit Upscale Commercial Design

Companies Advertise through Interior Design and

Architectural Publications

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Market Analysis 24,643 Commercial Design Firms in the U.S.

Direct Media, Inc. Direct Media, Inc.

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Market Analysis

Direct Media, Inc. Direct Media, Inc.

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Census Bureau Statistics

www.census.gov www.census.gov

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Deployment Plan

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Competition

Lighting Styles

VideoTutorial

Framing

Cost Estimation

Mechanical Design

Custom Database

Instant Prototyping

3DRendering

Commercially Targeted

4/6/

2005

Feat

ures

4/6/2005

Products

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Funding Plan Obtain Small Business Innovation

Research Funding from National Science Foundation Topic: Information-Based Technologies (IT) Subtopic: Applications, Data Mining and

Management

SBIR Funding Proposal Goal Phase I: $100,000 Phase II: $750,000

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Phase I: Hard ResourcesPart # of units

CostWorkstations 6 $ 5,395.00

DSL Internet 1 $ 360.00

3D Software 1 $20,000.00

MySQL 1 Free

Open Office 1 Free

Net Beans 1 Free

Total$26,834.00

$360.00 $6,474.00

$20,000

DSL Internet

Workstations

Software License

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Phase II: Hard Resources Part # of units Cost Serial ATA SAN 1 $ 5,348.00 Database 2 $ 9,990.00 DB Backup 1 $ 960.00 DSL Internet 1 $ 360.00 Server 2 $ 1,463.96 Workstations 4 $10,408.00 Graphics Card 4 $ 3,167.96 Ethernet Switch 1 $ 439.00 High-end Laptop 1 $ 3,785.00

Total $35,921.92

$5,348.00

$9,990.00

$960.00

$360.00$1,463.96

$10,408.00

$3,167.96

$439.00 $3,785.00

Serial ATA SAN Database DB Backup DSL Internet Server

Workstations Graphics Card Ethernet Switch High-end Laptop

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Phase III: Hard ResourcesPart # of units

CostDB Backup 1 $ 960.00

DSL Internet 1 $ 360.00

Workstations 5 $2,250.00

Total $3,570.00

$960.00

$360.00$2,250.00

DB Backup

DSL Internet

Workstations

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Phase I Staffing

Title Needed Salary (Yearly) Employment Duration (%) Cost of Employment

3D Technology Expert 1 $ 11,500.00 25 $ 2,875.00

Database/Network Expert 1 $ 11,500.00 25 $ 2,875.00

Project Manager 1 $ 11,500.00 85 $ 9,775.00

Marketing Manager 1 $ 11,500.00 10 $ 1,150.00

Financial Manager 1 $ 11,500.00 10 $ 1,150.00

Graphic Specialist 1 $ 11,500.00 25 $ 2,875.00

40% Overhead $ 8,280.00

Total Employee Budget $ 28,980.00

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Phase II StaffingEmployment

Title Needed Salary (Yearly) Duration (%) Cost of Employment

CS Intern 1 $ 11,500.00 20 $ 3,450.00

Software Engineer Level 1 1 $ 69,000.00 20 $ 13,800.00

Software Engineer Lead 1 $ 88,000.00 25 $ 22,000.00

Project Manager 1 $ 102,000.00 50 $ 51,000.00

Technical Writer 1 $ 59,000.00 10 $ 5,900.00

Graphic Model Developers 3 $ 42,000.00 10 $ 12,600.00

Quality Assurance Manager 1 $ 53,000.00 30 $ 15,900.00

Marketing Manager 1 $ 62,000.00 30 $ 18,600.00

40% Overhead $ 57,300.00

Total Employee Budget $ 200,550.00

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Phase III StaffingEmployment

Title Needed Salary (Yearly) Duration (%) Cost of Employment

Cs Intern 1 $ 11,500.00 30 $ 3,450.00

Software Engineer Level 1 1 $ 69,000.00 40 $ 27,600.00

Software Engineer Lead 1 $ 88,000.00 40 $ 35,200.00

Project Manager 1 $ 102,000.00 50 $ 51,000.00

Technical Writer 1 $ 59,000.00 50 $ 29,500.00

Graphic Model Developers 3 $ 42,000.00 100 $ 126,000.00

Quality Assurance Manager 1 $ 53,000.00 30 $ 15,900.00

Marketing Manager 1 $ 62,000.00 50 $ 31,000.00

Technical Support 5 $ 20,800.00 50 $ 52,000.00

40% Overhead $ 148,660.00

Total Employee Budget $ 520,310.00

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Break-Even Analysis

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Return on Investment

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Conclusion Problem and Solution Goals and Objectives Design Risks and Mitigation Project Phases Management Plan Evaluation Plan Marketing Plan Funding Plan Conclusion

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Questions

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ExpertsInterior/Architectural Design:

Ann Orwig, Director of Tidewater Operations for Gwaltney Fleming, Inc.

Database Expert:

Chutima Boonthum, PhD Student, ODU, CS Dept.

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References http://newyork.construction.com/people/toplists/

2004TopDesignFirms.pdf http://www.gwaltneyfleming.com/ http://www.3drender.com/glossary/3drendering.htm http://www.rkdesigns.ie/services.htm http://www.punchsoftware.com/products/as18.htm http://www.i-d-d.com/interior_design_software/

interior_design_software.htm http://www.punchsoftware.com/products/as3000.htm http://www.remodeling.hw.net http://www.real3d.com/about.php http://bps-interiors.com

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Detailed Break Even

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Detailed ROI