Save The World Marketing

Save The WorldMarketing

Martin W. Smith (G+)

@ScentTrail

@ScentTrail 25/23/2013

@ScentTrail 35/23/2013

@ScentTrail 4

Social Shift = Cause Marketing Important.

5/23/2013

@ScentTrail 5

Social Shift = Distributed (COPE – Create Once Publish Everywhere) in real time, global.

5/23/2013

@ScentTrail 6

Social Shift = Community creates brand advocacy. (community = experts).

5/23/2013

@ScentTrail 7

“Perpetual beta”.

5/23/2013

@ScentTrail 8

Social Shift = Collaborative Competition.

5/23/2013

@ScentTrail 9

Social Shift = Engagement RULES.

5/23/2013

@ScentTrail 105/23/2013

@ScentTrail 115/23/2013

Storytelling = strength.

@ScentTrail 125/23/2013

Save World Context = strength.

@ScentTrail 135/23/2013

Emotions= strength.

@ScentTrail 145/23/2013

SEO = Strength

@ScentTrail 155/23/2013

REACH & Viral Marketing = Strength.

@ScentTrail 165/23/2013

Logic & Testing = Strength.

@ScentTrail 175/23/2013

@ScentTrail 185/23/2013

Combine Strengths from both.

@ScentTrail 195/23/2013

CureCancerStarter.org

@ScentTrail 205/23/2013

Martin W. Smith (G+)LinkedIn

@ScentTrailScentTrail Marketing

Martin.Smith@AtlanticBT.com