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SAP Hybris SalesSell Smarter, Sell Anywhere
Marco Flores
GVP, SAP Hybris Solutions & Strategy
AGENDA
1. Overview
2. Elevating Sales Performance
3. Customer Success
4. Innovation Highlights
5. Resources
CUSTOMERS ARE CHANGING THE RULES.
TECHNOLOGY IS CHANGING
THE GAME.
“Amazon: Now it’s disrupting a heck of a lot more than bookstores”
SFChronicle, March13, 2016
“Uber – The future of new business is disrupting old business”
Washington Post, April 4, 2014
“Rogue T-Mobile Relishing Role as Wireless Disruptor”
Bloomberg, January 8, 2016
“Under Armor: Silicon Valley’s Latest Threat”
Forbes / Tech, September 13, 2015
IT IS HAPPENING IN EVERY INDUSTRY
”CUSTOMERS CAN RECOGNIZE A STUPID INEFFICIENT SYSTEM WHEN THEY SEE IT”
Kevin Harrington, Forbes 2014
IT’S TIME TO MOVE BEYOND CRM…
PARADIGM SHIFT TO GO BEYOND CRM
Mobile first
Omni channelphysical &digital
Smart predictions
Contextual
1. 2. 3.
4.
Blending Service, Marketing, Sales, Commerce
Front office & Back office
5. 6.
digital
goods emaildigital adswebIn store/
branch
contact
centerprintmobile socialmarketplace
Search
kw/adsagent
toolsIoT sms/notificatns
@
Infrastructure, Platform, Marketplace
Real-time Analytics & Predictive
Private Cloud Public Cloud On-Premise
MARKETING COMMERCE SALES SERVICE
EXPERIENCE MANAGEMENT
Master Data Management
SAP HYBRIS – COMPLETE OMNICHANNEL CUSTOMER ENGAGEMENT & COMMERCE PORTFOLIO
SAP HYBRIS GOES BEYOND TRADITIONAL CRM
Sales Force Automation ✔* ✔
Sales Performance Mgt. ✔ ✔
Sales and Operations Planning ✔ ✖Digital Commerce ✔ ✖Integrated Marketing Management ✔ ✖Marketing Resource Management ✔ ✖Multi Channel Campaign Mgt. ✔ ✔
Field Service Management ✔ ✖Customer Engagement Center ✔ ✔
Contact Center Infrastructure ✔ ✖Mobile Application Development Platform ✔ ✔
Horizontal Portals ✔ ✔
Data Quality Tools ✔ ✖BI and Analytics Platforms ✔ ✖Advanced Analytics Platform ✔ ✖Social Software for Workplace ✔ ✔
CRM Segments
SAP Hybris
is present
in all
segments
16 and
leads in 9.
Competitor
DATA & PROCESS MANAGEMENT
EXPERIENCE MANAGEMENT
PLATFORM, INFRASTRUCTURE, INTEGRATION
SAP Cloud for SalesSales force automation solution that empowers sales people to sell smarter
Sell Anywhere, Anytime
Gain Insightinto Business
Accelerate Productivity
Know Your Customer
MARKETING SALES SERVICECOMMERCE
AGENDA
1. Overview
2. Elevating Sales Performance
3. Customer Success
4. Innovation Highlights
5. Resources
SELL ANYWHERE, ANYTIME
Full-featured, seamless experience
from online to mobile
Engage in real time with your
customers, manage your activities,
and track your performance, even
when you’re offline
NEW MOBILE APPS
Simplified User Experience
Responsive UI Technology
Cross Platform (IOS, Android, Windows)
Online or Offline
Real-time Insight
AGENDA
1. Overview
2. Elevating Sales Performance
3. Customer Success
4. Innovation Highlights
5. Resources
INSIGHT INTO ACTION: ENGAGE & CONNECT IN A PERSONAL RELEVANT WAY
Access to real-time customer and
business insight where and when
you need it
Comprehensive customizable KPI
tiles, reports, and dashboards
Sophisticated analytics
infrastructure, simple visualizations
Ad-hoc and custom reports
Integration with SAP BI, Lumira and
BusinessObjects Cloud
INSIGHT INTO ACTION: WITH PREDICTIVE ANALYTICS
Find the right employees and
contacts to maximize chance of
winning the deal
SPIRAL OF INFLUENCE
Discover new leads and
uncover new opportunities
with existing accounts
DEAL FINDER
SEE YOUR BUSINESS THE WAY YOU WANT
KPI Tiles – Design
Your Own
Report Tiles –
Drill to Details
Flexible
Visualizations
Tool Tiles – Tasks,
Feeds, etc…
News Banner
AGENDA
1. Overview
2. Elevating Sales Performance
3. Customer Success
4. Innovation Highlights
5. Resources
SAP HYBRIS CLOUD FOR SALES: ACCELERATE ENGAGEMENTS
Fast Transaction Entry Feeds: Collaborate, Inform Online & Offline Mobility
Quick Role Based Analysis Outlook Integration Personalization, Flags, Tags
USER EXPERIENCE: THREE LEVELS OF USER EXPERIENCE SIMPLIFICATION
Adapt
without coding via the
Key User toolset
Extend and customize
with the SDK Studio
Personalize
your workplace
Sales Representative
Sales Ops or IT
IT Department
or Partner
AGENDA
1. Overview
2. Elevating Sales Performance
3. Customer Success
4. Innovation Highlights
5. Resources
SAP HYBRIS CLOUD FOR CUSTOMERS INTEGRATES BETTER WITH SAP ON SCOPE, COST & RELIABILITY
1. Single Vendor Stack
2. SAP Integration Coverage
3. Total Cost of Ownership
4. Return on Investment
5. Innovations on the Cloud
6. Integration Technology
7. Extensibility
8. Data Security & Compliance
9. One Support Model
10. Integration Best practices
Cloud for Customer INTEGRATION
MIDDLEWARE &TECHNOLOGY
SAP HANA Cloud
Integration (HCI)*
SAP Process
Orchestration (PI)
(alternative)
100+ pre-packaged
integration flows
(iFlows)
Rapid Deployment
Solution for integration
INTEGRATION CONTENT
OPEN APIs
Rich set of OData
and SOAP web
service APIs
MASH-UPS (UI & DATA)
Native support for
URL, HTML and
Data mash-ups
BW Integration
Alternatives
* Connection to Hybris Data Hub for Commerce integration
AGENDA
1. Overview
2. Elevating Sales Performance
3. Customer Success
4. Innovation Highlights
5. Resources
CUSTOMER SUCCESS
SALES & MARKETING SERVICE COMMERCE
SOCIAL
TECHNOLOGY & INTEGRATION
ECOSYSTEM
AGENDA
1. Overview
2. Elevating Sales Performance
3. Customer Success
4. Innovation Highlights
5. Resources
Sales Roadmap Highlights and Key Innovations
1611 Innovations1608 Innovations
Confidential and Subject to Change
Optimized responsive UI for Desktop, Tablets, and
Smartphones
Home Page Adaptation in Responsive UI
Offline Enhancements for Lead-to-Quote Management
Opportunity Timeline & Buying Center Visualization
Enhancements
Deal Finder and Sphere of Influence for Responsive UI
Ship-to selection on Item Level in Quote and Order for
enhanced Integration with On Premise
Integration with SAP Lumira (analytics)
Enhanced Hybris Marketing Integration for Campaign-
to-Lead
Enhanced S/4 HANA On Premise integration
Document Flow Improvements for On Premise
Integration
Responsive UI Improvements For Reduced Clicks And
Improved Mobile Visual Design
Business Partner Improvements for Contact Team, Tax
ID, Offline
New Recently Accessed Work Center Concept, Image
Cropping, Annotation Support in Responsive UI
Responsive UI for Sales Marketing Work Centers
Image Intelligence for Planogram Check
Sales Quote and Order enhancements for Fast Entry and
Offline
Click-to-Call or Click-to-Email via Mobile
Extensive Enhancements to Responsive UI Analytics
Integration with SAP Business Objects Cloud
Rule Scripting for Custom Field Behavior – Online/Mobile
AGENDA
1. Overview
2. Elevating Sales Performance
3. Customer Success
4. Innovation Highlights
5. Resources
SAP Service Marketplace SAP Community Network
SAP Hybris WikiSAP Help Portal
YouTube Channel
HANA Marketplace
SAP Training and Certification Incident ManagementSAP Idea Place
Resources, Contact, Training, and Engagement
THANK YOU!
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