Sanchos : Brand Identity & Communication deisgn
Post on 21-Jul-2015
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Project | Branding + Retail Environment
Client | Dish Hospitality
© Leaf Design Pvt. Ltd. | www.theleafdesign.com411, Abhishek, Off New Link Road, Andheri West, Mumbai 400 053, India T: +91 22 66963603, F: +91 22 66963604 W: www.theleafdesign.com
PROJECT PROFILE
Sancho’s is an upscale Mexican Casual Restaurant recently launched in Delhi. It’s a unique and authentic Mexican entrées inspired from Texas and California. Global cuisine in an all ‘Mex’d Up!’ flair. Lea f Design had to create a unique ‘high-energy brand experience’ which would appeal to all family and y oungster s during the day and a romantic, let loose atmosphere in the ev enings.
DESIGN SOLUTION
Leaf Design dev eloped a complete brand identity , design extension s and signages for the restaurant. We helped create the desired ambience with a high -energy Mexican theme graphics accented with a People of Mexico and Spanish touch of class. The use of
natural backgrounds highlighted with Hispanic coloursand artifacts. In the exterior façade we used Spanish rustic with colour accents y et replicable to ensure the brand recognition and consistency .
Creating a high-energy Mexican experience!
Client |Di sh Hospitality Pvt. Ltd.
Location |Delhi
Work | Identity + Retail Environment
Case Study
Project | Branding + Retail Environment
Client | Dish Hospitality
© Leaf Design Pvt. Ltd. | www.theleafdesign.com
Logo Identity
Sancho’s: ‘All Mex’d Up!’
The logo seal inspired from ‘The Aztec World’it portrays the authentic f eel of the Mexican Civilization.
Project | Branding + Retail Environment
Client | Dish Hospitality
© Leaf Design Pvt. Ltd. | www.theleafdesign.com
Wall Graphics
Staircase Theme Wall ( Hand Painted )
Sancho's is a complete Mexican experience –food, f un, music et al. This
complete and wholesome experience is depicted on the walls as well. The guest
is serenaded in sty le as if the musicians
were really playing f or them.
Project | Branding + Retail Environment
Client | Dish Hospitality
© Leaf Design Pvt. Ltd. | www.theleafdesign.com
Wall Graphics
Kitchen Theme Wall ( Hand Painted )
The efficient chef at Sancho's jugglesup y our fav ourite signature Mexican
dishes the way the customers love it.The v arious ingredients and some
random names depict the v arious things
that go into cooking up a Mexican delight. The colours are also f un and spicy.
Project | Branding + Retail Environment
Client | Dish Hospitality
© Leaf Design Pvt. Ltd. | www.theleafdesign.com
Wall Graphics
Bar Area Theme Wall ( Hand Painted )
Twisty, twirly sketches, tequila f un – all this and more are serv ed up at the bar, and all
this is depicted on the theme wall as well. The colours are light and easy, just like the
spirit of the 'spirits' themselv es.
Project | Branding + Retail Environment
Client | Dish Hospitality
© Leaf Design Pvt. Ltd. | www.theleafdesign.com
Menu card
Menucard
Made of Wood and the Illustrations are carv ed on the sides of it like a thick border
Food & Beverage Menu card
Project | Branding + Retail Environment
Client | Dish Hospitality
© Leaf Design Pvt. Ltd. | www.theleafdesign.com
Menu card
Kids Menu
Designed to make themf eelspecial while they are in therestaurant, the menu card
consistedinteresting trivia games, join the dots,find the way etc. to make it more
interactive
Project | Branding + Retail Environment
Client | Dish Hospitality
© Leaf Design Pvt. Ltd. | www.theleafdesign.com
External Vertical Signage
Facade
Mandatory Signage inside restaurant
Project | Branding + Retail Environment
Client | Dish Hospitality
© Leaf Design Pvt. Ltd. | www.theleafdesign.com
Folder Kit Cover Design
The f older cover is an inv itation –for a journey into the world of Sancho's. Ev en
the sheet of paper designed on the cover is patterned like a journey.
Collateral
back front
Project | Branding + Retail Environment
Client | Dish Hospitality
© Leaf Design Pvt. Ltd. | www.theleafdesign.com
Promotional Communications
Teaser Advertisement
Showing a fusion of Mexican culture with Indian –the teaser Ads bring out the
unexpected similarities between the two diff erent worlds. The two fictitious people
symbolize the commonness, which
rev eals the speciality of Sancho’s which serv es Mexican food.
Sancho’s Teaser Ad Campaign published in Times Of India (Delhi).
Sancho’s Bucks
The redeemable coupon f or Sancho's are
interestingly sty led as Sancho's Bucks –exchangeable for f ood and other fun
off ers. They look like currency and are as valued at Sancho's as any other world
currency would be.
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