Sales Strategy in the Digital Economy

Sales Strategy in the

Digital Economy

Kelvin John Obade

Agenda

Overview

Summary

Maintaining a Competitive Edge in the

Digital Economy

Sales Strategy

Gaining competitive advantage

Staying relevant and profitable

Digital economy…. driver of innovation,

competitiveness and growth

Internet of

Things

Big DataArtificial Intelligen

ce

3D printing

Cloud

Robotics Networks

Hyper-connectivity

Global outreach

Maintaining a Competitive Edge in the Digital Economy

Digital transformation

Staying relevant

1. Co-innovate… Prototype your strategy

Customer experience precedes

technology

Test and refine products in close

cooperation with customers and at a

fast pace

2. Disrupt your business

Success is dependent on a balance of iteration,

innovation and disruption.

Reinventing businesses and industries by addressing

consumer needs in completely new ways

Leveraging existing strengths

3. Digitize the core business… simpler,

smarter, faster and further automated

processes.

Seamless integration

across all value chain

processes

4. Create value from data (Big Data)

“Every two days we create as much

information as we did from the

dawn of civilization up until 2003.”

Eric Schmidt, 2010 (CEO of Google)

Make informed decisions

Business model based on data

5. Position your business in the

broader ecosystem

Focus on what your organization

offers in the supply chain and what

makes sense to outsource

Identify valuable strategic

partnerships

Summary

Competitive Edge in the

Digital Economy

Co-innovate

Digital Disruption

Digital Core

Big Data

Position in Ecosystem

1. Reinvent business models

3. Reimagine workforce productivity

2. Reinvent business processes

THANK YOU!

Kelvin John Obade