Transcript
Group 2Members:• Diep Quang Huy (1158049)• Hua Bao Duy (1158025)• Phan Tuan Vu (1158174)• Nguyen Tran Quoc Anh (1158006)
The overview of Boeing
Boeing was established in 1916
The main center was build at Seattle
The purpose of Boeing
The division of Boeing
467 passengers (3 classes)
605 passengers (maximum)
11% less15000
km
Range
Capacity
Fastest commercial jet
Lower fuel consumption
Boeing 747
20% better than similarly sized aircraft
CapacityEmission
16% less CO2
14800 – 15750 km
250 seats
Higher revenue +
Lower costs = 787 – Dreamliner
Range
Boeing 787
S.W.O.T
Strengths
Already have business relationship before
Skip procedures and building trust
Stability in sales
Weaknesses
Technique
Lose chance to expend business scale
Overview of Vietnam Airlines Vietnam Airlines Profile:
Mission statement: Bring beautiful images and the best services of the nation around the world.
Become a prestige airlines in the Asian aviation market.
In 2006: Vietnam Airlines is as an official member of International Air Transport Association(IATA).
In 2010: Vietnam Airlines joined Sky Team
Vietnam Airlines 2013
Revenue: 72,555 billion dong (increase 8.5% compared with proposed plan)
Profit: 140 billion dong (double compared with 2012)
Provide: 114,000 flights (increase2.9%)
Serve: 15,000,000 passengers (increase 8.5%)
Business relationshipInternal Sales Performance summary:
In 2003, Vietnam Airlines purchased 6 Boeing 777 aircrafts.
In 2015, Vietnam Airlines expects to use some Boeing 787 aircraft.
Strategic plan Reconsider and analyze financial situation, direction, trend and what
they are needing
Culture, traditions, habits
Strengthen or establish
Aim to periods that the demand of travel by planes increase
Open campaign to promote
Communication planObjectives
Connecting and communication with customers
Get profits for company
Using web page to update information
Audiences
Airline customers and army customers
Good relationship with USA army
Message
Collecting good ideas from customers to get profits, which based on Strategic of Boeing
Building long-term relationship and improve the reputation
Communication planTool and activities
Using posters, newsletters, advertisement to introduce the products
Timescales
ALWAYS on time when delivering products
Keeping customers relationship and maintain the reputation
Evaluation and amendment
Receiving all complains of customers
Rethink and update products if these complains are:
Useful
Impossible and affordable
=> Get trust from customers
Sale forecast
2011 2012 20132014 (before
plan)
2014 (after
plan)
Sales revenue 68.74 B 81.7 B 86.62 88.35 B 91.55 B
Cost of goods
sold55.87 B 68.56B 73.19B 74.65 B 77.35 B
Unusual
expense94 M 47 M 30 M 22.2 M 23.7 M
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