Sagittarius - The Power of Reviews in Search

The Power of Reviews in Search

Ben Clarke-Smith

Head of Customer Success

My talk today

• The basics

• Evolving content

• Taking advantage

A bit about us…

Stand out from the crowd

Boost CRT

By adding seller ratings to

search ads

17%Source: Google AdWords blog

Be relevant

The Evolution of Content

WikisQ and A sites Blogs

Video ReviewsCompetitions

Social Media

Photos

Forms of UGC

Benefits of UGC

UGC videos get

more views than brand owned content10x

Benefits of UGC

of search results for the world’s 20 largest brands are linked to UGC

25%

Bring Reviews to Life!

90%of information transmitted to the brain is visual.

Bring Reviews to Life!

visuals are processed 60,000x

faster in the brain than text

Benefits of Video

video now appears in 70% of the top 100 search results listings

Bring Reviews to Life!

increase in views on content that has relevant images

94%Source: Kissmetrics

Take simple text reviews…

“amazing service…

nothing was too much trouble”

“best breakfast at a B&B

we’ve ever had.”

“stunning views of the Eiffel Tower

from our room...”

“comfortable flight –

easy, efficient check in.”

…and bring them to life!

Benefits of Video

Videos are shared

1,200xMore than text and links combined

Source: Simply Measured

Why only have this…

…When this says it better!

Or take this simple text…

…and bring it to life with video!

85%of people book their hotels

online

Source: PwC

Convenience is king

“Hotels with a view in Paris…40%

of millennials buy online monthly

Source: PwC

Convenience is king

Convenience is king

1/3of millennials agree that

smartphones will become their main purchasing tool

Source: PwC

Convenience is king

38%make restaurant reservations

online

Source: Marketwire

The power of feedback

29%Of shoppers aged 18-24 cite reviews as one of their most important decision factors

Source: Barclays Feedback Economy Report

A better customer experience

In 2016, companies will mainly be competing on customer

experience

CXSource: Gartner Survey

A better customer experience

choose the business that responds to reviews

65%Source: BrightLocal Consumer Report

A better customer experience

Better feedback management could boost hospitality revenue by

3.2bSource: Barclays Feedback Economy Report

Benefits of Video

85%of customers are more likely to purchase after watching a product video.

Source: Kissmetrics

Bring Reviews to Life!

increase in views on content that has relevant images

94%Source: Kissmetrics

Red Bull space jump

Clever stunt!

• 52m live views

• $64.8m cost

• $100m + of exposure

Or…

Source: JukinVideo

Or…

Source: JukinVideo

Chewbacca Mom Candace Payne

• 136 million views in 3 days

• Sold out on Amazon, Walmart, Toys R Us and many more

• Now selling for $300 on Ebay!

Customers will give you video reviews…

Customers will give you video reviews…

…even for the strangest of things!

…even for the strangest of things!

The final word

•Employ a trusted, invitation only platform

•Think video

• Involve your customers

Bring reviews to life!

Bring reviews to life!

Any

Thank you!

Ben.clarke-smith@Feefo.com