Safe internetbanking presentation European Cyber Security Month 30.09.2016

Safe internetbanking by Febelfin

The story behind our campaigns

Cyber Security Month Kick-off Event 30/09/2016

Wien De Geyter – Secretary General

Cyber Security Month Kick-off Event 30/09/2016

Who is Febelfin?

We represent 260 members, by:

- defining positions- lobbying- providing info, counsel & training- communicating

5 years of campaign

Cyber Security Month Kick-off Event 30/09/2016

Amazing Mindreader

See how easily freaks can take over your life

If you have some doubts, you’d

better stop

Cyber Security Month Kick-off Event 30/09/2016

2013:1,772 fraud cases

2012:1,003 fraud cases

2011:94 fraud cases

2010:1 fraud case

Why?

Cyber Security Month Kick-off Event 30/09/2016

Your entire life is online & might be used against you…

Amazing Mindreader

Amazing Mindreader

Cyber Security Month Kick-off Event 30/09/2016

YouTube campaign

Launched in September

2012

+Many awards

Target group: 45-66

Goal: creating awareness about the danger of sharing information on the internet

Cyber Security Month Kick-off Event 30/09/2016

Your life might be taken over!

See how easily freaks can take over your life

See how easily freaks can take over your life

Cyber Security Month Kick-off Event 30/09/2016

YouTube campaign

Launched in July 2013

Best campaign of 2013 (European

Excellence Awards)

Target group: 45-66

Message of general interest

on TV

Launched in October 2013

Reach: 50% of BE population

Target group: youngsters,

elder people, families

Goal: creating awareness about the danger of phishing

Cyber Security Month Kick-off Event 30/09/2016

If you have some doubts, you’d better stop

If you have some doubts, you’d better stop

Cyber Security Month Kick-off Event 30/09/2016

Message of general

interest on TV

Launched in August 2014

Reach: 50% of Belgian

population

Target group: youngsters, elder people, families

Bannering Launched in August 2014

Visible in bank branches, on ATM’s, on website banks,…

Focus on phishing: from awareness to action

Cyber Security Month Kick-off Event 30/09/2016

2013: 1,772 fraud cases

2014: 277 fraud cases

2015: 283 fraud cases

Result: a shut down of number of fraud cases

Cyber Security Month Kick-off Event 30/09/2016

• Silver Effie Award• Consumer Insight Award

Cyber Security Month Kick-off Event 30/09/2016

We go for zero

www.safeinternetbanking.be

Febelfin vzw/asblBelgian Financial Sector

Federationwww.febelfin.be