Ryan CEO English Seminar-Day 2
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W. Ryan Huddleston
wryanhuddleston@gmail.com+82-10-5533-3042Blog: http://ryanceoseminar.blogspot.com
English CEO Seminar
Day 2: August 29th, 2011
Topic: Investor Presentations
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Seminar Curriculum
5 Part English Seminar Part 1: 8/22/11 Part 2: 8/29/11 Part 3: 9/05/11 Part 4: 9/19/11 Part 5: 9/26/11
Class Hours: 7:00-9:00pm Location: Nulikum Square
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Seminar Focus
1.Elevator Pitch
2.Presenting Effectively to Venture Capitalists
3.Learning Cultural Differences
4.Increased Ability to Freely Talk in English
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Day 2 Focus
1. Review EP: Yourself, Company, Team
2. Presenting Effectively (in English)
3. Answering Investor Questions
4. Investor Point of View
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Presenting Effectively
SIMPLICITYSingle most important part of a VC Presentation?
• YOU!
And…Important things to convey ( 나르다 )…
• Integrity- 성실• Passion- 열정
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Preparation…
Handout…
Audience Connection
Timing your speech
Time Table: David Rose:
1. Angel Pitches < 15 minutes 2. Vent. Cap. < 30 minutes
Guy Kawasaki 10/20/30 Rule
Preparation…
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Presenting Effectively
• Experience
• Knowledge
• Skill
• Leadership
*Attributes- 자질
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Presenting Effectively
• Commitment- 실행
• Vision- 비젼
• Realism- 현실성
• Coachability- 경청 ( 코칭을 받아들일 수 있는 능력 )
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Presenting Effectively
• Logical Progression- 논리적 전개• Things I know or understand• Validators- 검증 ( 고객 , 파트너 , 다른
투자자들의 검증 )
• Things I know aren’t true• Things I don’t understand• Things that make me
think• Internal inconsistencies-
일관성이 업는• Typos, errors,
unpreparedness
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Presentation Structure
• Company Logo
• Business Overview
• Management Team
• Market
• Product
• Business Model
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Presentation Structure
• Strategic Relationships- 전력적 관계 • Competition
• Financial Overview
• Use of Proceeds- 투자금 • Capital & Valuation
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Element Bars (Presentation)
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Element Bars (Presentation)
How does the company work?
What were they focused on?
Did he present his passion?
Was it easy to understand?
Did it tell a story?
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Investor Point of View
David Rose Good-Short, short bullet
points Better-Just the headline Best-Images only
Andrew Abela GOOD CEO BAD CEO
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Investor Point of View
Don Rainy Investment Company
Knowledge
Bijan Sabet Right mix of Humor
Do You Suffer From Decision Fatigue?
( 결정하는 일에 지친 투자자 )
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Keep in mind!Paul Graham
Fred Wilson
There are two types of listeners:
1. Left Brained = Prefers Factual Data( 논리적인 투자자 )
2. Right Brained = Prefers Narration( 감성적인 투자자 )
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Element Bars (Investors)
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Element Bars (Investors)
Investment company knowledge?
Focus? Company Logo?
Financial questions
Business model
Selling his Passion
More important: Idea or Execution?
Appealing to left and right brain?
Capital and Valuation?
Good CEO, Bad CEO?
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Foreign Investment
1. Why foreign investment?
2. Explain your market?
3. What advantages do you have?
4. Potential cultural differences?
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
After Class Assignment
1. Finish the Market and Advantage Sections of the English Elevator Pitch
- Email the parts before the next class- wryanhuddleston@gmail.com
2. Preview of next class:- Foreign Investment Difficulties- IR Timeline- Market trends and issues- Finding a foreign VC
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