Rural tourism – possible expansion of the tourist offer in Bulgaria.
Post on 25-Dec-2015
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In the recesses of the Balkan Mountains, between Tarnovo and Gabrovo, the medieval village of Bozhentsi is huddled up amongst age-old trees and fabulous legends, established more than 700 years ago.
Amongst sparkling crystal air, bewitching quietness and impressive nature, amongst herbs and flowers, the unique white houses of Bozhentsi could be seen, covered with stone tiles and slabs and filled with the coziness and warmth, preserved by the generations of Bulgarians, that have been living here over the centuries.
The Village-reserve is visited bythousands of people throughout the year.
There are two house-museums to be seen, built in the 18 and the first half of the19 century, with exhibitions of original objects dating from that period.
The village earned a very good reputation through their involvement in the political and cultural life of the country.Among the items exhibited in the museums, the visitor can see a vice for wax with an original mechanism from the beginning of 19 century, a cutler’s workshop, a constant exhibition - bazaar of different fabrics, a monastery school; there is a hall in which different exhibitions take place depending on the season and the holidays – survaknitsi, martenitsi, Easter day’s rituals, pictures, photos...very year many children from different towns gather to study the art of painting inBojentsi. There are also revivals of authentic national customs depending on the holidays – Lazaruvane, Koleduvane, St. George’s day. The village offers you thepossibility to stay in old-style houses. Also, there are taverns, cafes, shops...
Business address village Bojenci , “the two ostriches”
Contact informationGSM : +359 888 111 111 E-mail : www.thetwoostriches.com
Year establishedthe firm is created in 1994 year
Company background"the two ostriches" is a family company. There are 70 employees who are distributed in hotel, restaurant and ostrich farm. The idea of the emergenceof the company came after a visit to South Africa.
Person engaged in managing the enterprise - Proprietors - 2 - Family members – 4- Hired managers – 66 (waiters, cooks, cleaners, gardener, veterinarian, man who cares for ostriches, farm workers and others)
Market and competition situation
In vilage Bojenci, competition with guesthouses, hotels, restaurants, pubs is very big.In „Тhe two ostriches” has fully preserved the Bozhentsi traditions, creating exclusive coziness and comfort to its guests.
The rooms are furnished with solid antique furniture of teak timber, which create unique atmosphere and sense of connection with the local traditions. Each room has available LCD TV set with digital satellite signal and well-heated converter radiators. Each room has available private bath and WC unit with shower-cab, infra-red hating and hairdryer.
Each room is given its own name, reflecting its nature and place: the Room with the veranda, the Stone bedroom, the Room under the cherry-tree, the Bedroom under the walnut-tree, the Corner room, the Room with the hearth, the coaches and the kitchen.
As extension of the room with the coaches, there is the yard with a typical hearth in the Bozhentsi style, with BBQ facility and furnace for roasting and baking, where the guests could spend pleasant days and evenings under nice old trees and the starry sky.
That which "two ostriches" is different from other firms in the region is that here have farm with 20 ostriches (7 - male 13 - female), which is very interesting and attracts for many tourists.
Partners The firm have many partners with who work together :- DesignersDesigners – they purchase fur and feathers from ostriches - RestaurantsRestaurants – they purchase meat and eggs.- ArtistsArtists – they buy eggs from ostriches to draw on them- In flower shop In flower shop – they buy the biggest feathers for decorate bouquets-In stores for home In stores for home – feathers for powder brush
Inovation caseOur company for ostrich is only one in the region. In addition to cooperating with other companies by providing its products the farm can be used az a zoo. Small children can be a ride on an ostrich, you can make a photo with ostrich or just watch. So on a farm with a few ostriches can offer new products throught the right strategy and linking with the right companies to build a common business.
The present economical crisisCrisis adversely affected the company. There is reduced demand and purchase of products by the respective buyers.
Lessons learnt Becouse of problems with supplies of forage to feed the birds, the owners are forced to buy their own land and produce food.They open his own shop which sell souvenirs, skin creams made from ostrich oil, painted eggs, brushes for pouder and others. At the time of crisis with bird flu owners build additional space in which closed ostrich do not have available to outside birds.
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