Transcript
@pfunder for @GoDaddy and @DigitalMktr
Run your business like a bicycle shop.Build real relationships to help your business stay in business. Get a little closer. Don't be shy.
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I'm Shawn.
I am a small biz super-fan.
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#likeabikeshop
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WHAT'S THE NAME OF MY BUSINESS? CAN I GET THAT DOMAIN NAME? WHAT SHOULD I DO? IS THERE A MARKET FOR IT? WHAT MAKES ME SPECIAL? WHO WILL MY CUSTOMERS BE? HOW WILL I REACH THEM? DO I NEED A BUSINESS PLAN? HOW DO I WRITE A BUSINESS PLAN? WHAT LOGO SHOULD I USE? WHERE AM I GOING TO BUILD A WEBSITE? DO I NEED TO BUILD A WEBSITE? FACEBOOK? T WITTER? INSTAGRAM? LINKEDIN? PINTEREST? PEACH? WHATSAPP? SHOULD I INCORPORATE? WHEN SHOULD I INCORPORATE? CAN I GET A LOAN? HAVE I LOST MY MIND? WHERE SHOULD I INCORPORATE? HOW MUCH CAPITAL SHOULD I USE? DO I HAVE TO GET A LOAN? DO I KNOW ANY HAPPY-GO-LUCKY INVESTORS? SHOULD I CROWDSOURCE? HOW SOON BEFORE I INHERIT MONEY? CAN I QUIT MAY DAY JOB? IS THIS JUST A MIDLIFE CRISIS? WHAT SHOULD I TELL MY KIDS? WHAT SHOULD I TELL MY FRIENDS? DO I NEED TO COPYRIGHT MY IDEAS? DO I NEED A LAWYER? DO I NEED AN ACCOUNTANT? DO I NEED A NERD? DO I NEED A LICENSE OR A PERMIT OR SOME KIND OF PERMISSION? HOW DO I HIRE SOMEONE? HOW DO I PAY TAXES? HOW DO I GET PAID?
WHAT'S THE NAME OF MY BUSINESS? CAN I GET THAT DOMAIN NAME? WHAT SHOULD I DO? IS THERE A MARKET FOR IT? WHAT MAKES ME SPECIAL? WHO WILL MY CUSTOMERS BE? HOW WILL I REACH THEM? DO I NEED A BUSINESS PLAN? HOW DO I WRITE A BUSINESS PLAN? WHAT LOGO SHOULD I USE? WHERE AM I GOING TO BUILD A WEBSITE? DO I NEED TO BUILD A WEBSITE? FACEBOOK? T WITTER? INSTAGRAM? LINKEDIN? PINTEREST? PEACH? WHATSAPP? SHOULD I INCORPORATE? WHEN SHOULD I INCORPORATE? CAN I GET A LOAN? HAVE I LOST MY MIND? WHERE SHOULD I INCORPORATE? HOW MUCH CAPITAL SHOULD I USE? DO I HAVE TO GET A LOAN? DO I KNOW ANY HAPPY-GO-LUCKY INVESTORS? SHOULD I CROWDSOURCE? HOW SOON BEFORE I INHERIT MONEY? CAN I QUIT MAY DAY JOB? IS THIS JUST A MIDLIFE CRISIS? WHAT SHOULD I TELL MY KIDS? WHAT SHOULD I TELL MY FRIENDS? DO I NEED TO COPYRIGHT MY IDEAS? DO I NEED A LAWYER? DO I NEED AN ACCOUNTANT? DO I NEED A NERD? DO I NEED A LICENSE OR A PERMIT OR SOME KIND OF PERMISSION? HOW DO I HIRE SOMEONE? HOW DO I PAY TAXES? HOW DO I GET PAID?
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HELLO STARLING—
HERE'S THAT RECIPE I PROMISED YOU. GET A GOOD
BLENDER; IT'S WORTH IT. RAD CURRY PASTE:
4 LARGE SHALLOTS(ROASTED) 4 LARGE HEADS OF GARLIC (ROASTED)
1 6-INCH PIECE OF FRESH GINGER (ROASTED)
10 WHOLE DRIED THAI CHILI PEPPERS
1 1/2 TABLESPOONS SALT 3 TABLESPOONS TURMERIC 3 TABLESPOONS MILD CURRY POWDER
2 TEASPOONS ROASTED GROUND CORIANDER
3 TABLESPOONS LEMONGRASS PASTE
1/4 CUP PACKED CILANTRO LEAVES AND STEMS
PUT IT ALL IN A BLENDER AND GO TO TOWN. USE
THIS AS YOUR BASE PASTE FOR COCONUT CURRY.
YOU'RE WELCOME.
—PFUNDER
HELLO STARLING 12345 TOTALLY RAD AVENUE SE CALGARY, AB T2G 5A6
Bicycles don't pedal
themselves.
They require something
special.
Humans.
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Consumer trust in brand messages is waning. Only 18 percent of consumers trust posts by brands or companies on social sites like Facebook and Twitter.
SOURCE: 2014 Forrester Research
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Uh-oh.
Businesses don't pedal
themselves.
They require something
special.
Humans.
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1. Build a tribe.
1. Build a tribe. 2. Secure space.
1. Build a tribe. 2. Secure space. 3. Get together.
1. Build a tribe. 2. Secure space. 3. Get together. 4. Teach others.
1. Build a tribe. 2. Secure space. 3. Get together. 4. Teach others. 5. Get personal.
Get tribal. Find your niche.
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• Mountain bikes. • Road bikes. • Cyclocross bikes. • Touring bikes. • Urban biking. • Folding bikes. • Tandem bikes.
• Racing bikes. • Casual bikes. • Used bikes. • Fixies. • Unicycles. • Cargo bikes. • Electric bikes.
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Provide space to connect.
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Website pic.
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What's your group ride?
This is you.
This? This is your community.
Teach.
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Hold a workshop. Attend a workshop. Record a video. Start a blab. Be a guest on a podcast. Start a podcast. Write a blog post. Interview someone smarter than you. Write a book. Write a newspaper article. Draw a diagram. Email tips and tricks. Have open office hours. Volunteer. Swap services. Teach kids. Teach parents. Post advice on Twitter. Share secrets. Share hacks. Share ideas. Speak at a conference.
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Share.40
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con·tent mar·ket·ing /känˈtent ˈmärkeding/
Using content to accomplish the same thing you're trying to do with your business or product—aka: spilling the beans.
Get personal.
GODADDY FOR SMALL BUSINESS 2016
Consumer trust in brand messages is waning. Only 18 percent of consumers trust posts by brands or companies on social sites like Facebook and Twitter.
SOURCE: 2014 Forrester Research
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Yes, you are your brand.
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yourawesomenamehere.com
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YOURAWESOMENAMEHERE.COM
YOURRADICALNAMEHERE.COM
1. Build a tribe. 2. Secure space. 3. Get together. 4. Teach others. 5. Get personal.
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Ready? Let's see if it works.
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The Amazonian.
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1. Build a tribe. 2. Secure space. 3. Get together. 4. Teach others. 5. Get personal.
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Professional coach.
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1. Build a tribe. 2. Secure space. 3. Get together. 4. Teach others. 5. Get personal.
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Photographer.
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1. Build a tribe. 2. Secure space. 3. Get together. 4. Teach others. 5. Get personal.
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Be yourself. Everyone else is taken.
—Said the very unique and clever Oscar Wilde
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1. Build a tribe. 2. Secure space. 3. Get together. 4. Teach others. 5. Get personal. PIC
K ONE T
ODAY
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godaddy.com/garage
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Feedback: @pfunder @GoDaddy @DigitalMktr
I wanna know—what you're thinking.
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