RSS-Syndicateing content online
Post on 26-Jun-2015
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Syndication Syndication of online of online contentcontent
Agenda
Introduction
Web 2.0
Why RSS
RSS example
Tracking contents with RSS
Tools to read RSS
Theory in practice
Introduction to RSS [1 / 2]
RSS (Really Simple Syndication)
Syndication is the distribution of content in a number of other digital channels online simultaneously
RSS is a format that allows the syndication of lists of content with metadata (title, creation date, hyperlinks, description, etc.)
RSS (Really Simple Syndication)
Users can track several RSS feeds
RSS feeds are handled by computers on behalf of people
It is a “Web 2.0” feature
Introduction to RSS [2 / 2]
Web 2.0
“Second generation of web development and designthat facilitates
communication,
secure information sharing,
interoperability and
collaboration on the World Wide Web.”
Wikipedia.org
communities, social-networking sites, video-sharing sites, wikis, blogs, social tagging, etc.
Web-as-participation-platform
Web 1.0 vs Web 2.0
The conversation prism
Social media marketing strategies
Why RSS [1 / 2]The old and the slow way (web 1.0):
NEWS
DATABASES
BLOGS
JOURNALS
Update yourself• Information overload• Waste of time
Etc.
Why RSS [2 / 2] The new and fast way (web 2.0):
NEWS
DATABASES
BLOGS
JOURNALS
Let updates come to you:•Choose what information you want to receive•Get new content when it becomes available•Productivity increase
Etc.
RSS example [1 / 2]
Channel:
Title: oneVision ChannelLink: http://onevision.bioversity.cgiar.org/rss Description: Channel of OneVision group: stay updated with latest news and events from oneVision group!
- Content item:
Title: OneVision latest video Link: http://onevision.bioversity.cgiar.org/2009/04/02 Description: News: new video released on oneVision CMS
- Content item:
Title: Seminar ready to go! Link: http://onevision.bioversity.cgiar.org/2009/05/02 Description: News: today 28’ seminar at 15.00
RSS example [2 / 2] <?xml version="1.0"?>
<rss version="2.0">
<channel>
<title>oneVision Channel</title>
<link>http://onevision.bioversity.cgiar.org/rss</link>
<description> Channel of OneVision group: stay updated with latest news and events from oneVision group! </description>
<item>
<title>OneVision latest news</title>
<link>http://onevision.bioversity.cgiar.org/2009/04/02 </link> <description>News: new video released on oneVision CMS
</description>
</item>
<item>
<title>Seminar ready to go!</title><link>http://onevision.bioversity.cgiar.org/2009/05/02 </link>
<description>News: today 28’ seminar at 15.00
</description>
</item>
</channel>
</rss>
Advantages [1 / 2]
Advantages for producers of content:
Develop channels to connect with peers, customers, the media: new content is automatically spread and shared
The content is created in a standardized format which can be viewed and organized through all RSS tools.
Advantages [2 / 2]
For consumers of content:
You can collect it from many sources and use it quickly
Privacy
Surf smarter
Stay informed
Minimize time wasting
No spam or viruses
Tracking content with RSS [1 / 2]
Two main types of aggregators:
Web aggregators: make RSS headlines available in a Web page. (e.g. iGoogle, Google reader, bloglines, etc.)
Offline aggregators: e-mail clients, dedicated software
Tracking content with RSS [2 / 2]
Subscription to RSS feeds can be done in several ways:Some browser detects automatically the RSS feeds on a web page and shows this icon on the right hand corner of the address bar. Click on it to subscribe.
If you use a specific News Reader, copy the RSS feed address into your reader.
If you use a RSS Feed Aggregator, click on one of the available icons that identify your favorite RSS reader:
Tools to read RSS feeds
Google Reader
Live Bookmarks
Outlook
Bloglines
My Yahoo
iGoogle
…
Theory in practice
Questions?
Thank You!
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