Rountable presentation october 2016 pdf
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PROJECT
DATE CLIENTOCTOBER 26
PAPERLESS MARKETINGHELPING LOCAL BUSINESS CHANGE THE CONVERSATION
CRAVEN ROUNDTABLE
WE BELIEVE IN CREATING GLOBAL CITIZENS
A GLOBAL CITIZEN IS SOMEONE WHO IDENTIFIES WITH BEING PART OF AN EMERGING WORLD COMMUNITY AND WHO’S ACTIONS CONTRIBUTE TO BUILDING COMMUNITY VALUES AND PRACTICES.
THE TOOLS AND CONVERSATIONS AVAILABLE TODAY THROUGH THE ACCESS OF THE INTERNET AND COLLABORATION ACCELERATES LARGE SCALE CHANGE.
RENEWABLE ADVERTISINGTHE VALUE EXCHANGE BETWEEN PEOPLE AND BUSINESSES.
THREE PRINCIPALS OF RENEWABLE ADVERTISINGDESIGN FOR PEOPLE WHERE THEY ARE DESIGN NOT JUST FOR PEOPLE BUT WITH PEOPLE DESIGN WITH RESPECT FOR ALL
42% DESKTOP VS.
51% MOBILE
DESIGN FOR PEOPLE WHERE THEY ARE
82% OF SHOPPERS USE THEIR MOBILE DEVICE WHILE
IN STORE TO INFLUENCE THEIR PURCHASE DECISION
DESIGN NOT JUST FOR PEOPLE BUT WITH PEOPLE
DESIGN WITH RESPECT FOR ALL
WAEL GHONIM:LET’S DESIGN SOCIAL MEDIA THAT DRIVES REAL CHANGE
CRITICAL CHALLENGES FACING TODAY'S SOCIAL MEDIA
WE DON’T KNOW HOW TO DEAL WITH RUMORSRUMORS THAT CONFIRM PEOPLE'S BIASES ARE NOW BELIEVED AND SPREAD AMONG MILLIONS OF PEOPLE.
WE CREATE OUR OWN ECHO CHAMBERSWE TEND TO ONLY COMMUNICATE WITH PEOPLE THAT WE AGREE WITH, AND THANKS TO SOCIAL MEDIA, WE CAN MUTE, UN-FOLLOW AND BLOCK EVERYBODY ELSE.
IT’S BECOME REALLY HARD TO CHANGE OUR OPINIONS AND ITS RARE THAT IF WE DO CHANGE OUR MINDS THAT WE WILL CHANGE WHAT WAS ALREADY SAID ONLINE
TALKING AT EACH OTHER INSTEAD OF WITH EACH OTHERIT FAVORS BROADCASTING OVER ENGAGEMENT, POSTS OVER DISCUSSIONS, SHALLOW COMMENTS OVER DEEP CONVERSATIONS
CRAVEN ROUNDTABLE
PROJECT
DATE CLIENTOCTOBER 26
10 SOCIAL MEDIA MYTHSAND WHAT YOU CAN DO TODAY TO RESOLVE YOUR MISCONCEPTIONS!
MYTH #
DATE CLIENT
FOLLOWERS ARE YOUR MOST IMPORTANT METRIC
OCTOBER 26 CRAVEN ROUNDTABLE
MYTH #
DATE CLIENT
SOCIAL MEDIA IS FREE
OCTOBER 26 CRAVEN ROUNDTABLE
MYTH #
DATE CLIENT
PAID ADVERTISING IS THE ONLY WAY TO BECOME VISIBLE OCTOBER 26 CRAVEN ROUNDTABLE
MYTH #
DATE CLIENT
POSTS SHOULD BE AUTOMATED
OCTOBER 26 CRAVEN ROUNDTABLE
MYTH #
DATE CLIENT
MY CUSTOMERS AREN'T SOCIAL
OCTOBER 26 CRAVEN ROUNDTABLE
MYTH #
DATE CLIENT
TRAFFIC IS THE BOTTOM LINE GOAL
OCTOBER 26 CRAVEN ROUNDTABLE
MYTH #
DATE CLIENT
NOT TRUSTING YOUR AUDIENCE
OCTOBER 26 CRAVEN ROUNDTABLE
MYTH #
DATE CLIENT
THE “SPRAY & PRAY” STRATEGY
OCTOBER 26 CRAVEN ROUNDTABLE
MYTH#
DATE CLIENT
YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU ARE OUT OF THE ROOMOCTOBER 26 CRAVEN ROUNDTABLE
MYTH #
DATE CLIENT
TOO MUCH CONTENT WILL GIVE AWAY MY SECRETS
OCTOBER 26 CRAVEN ROUNDTABLE
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