Rolling Labs Connected Car Research Method - MWC Feb 2014

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Revealing Insights for Clear Decisions

Innovation PanelDeveloping New Apps & ServicesA Researcher’s PerspectiveFebruary 25, 2014

2 Revealing Insights for Clear Decisions

Mike Courtney — Researcher and Futurist

Masters degree in market research, published author and angel investor.

Data Analysis | Ethnography Ideation | End User RequirementsNew Product Validation | Roadmaps

Educated and trained in both traditional research and long range scenario planning.

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Exciting Times…..

I forgot my wallet

!

I can pay !

Has he seen this movie ?

Not yet!

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Now Playing…

The Dashboard MysteryRated LTE

I can’t tell, and that

scares me!What’s

going on in there?

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ROLLING LABSCONNECTED CAR

RESEARCH

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Changing Expectations

I love what this can do !

That looks cool !

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What We’ve Learned

Hmmm… Interesting.So that’s how I get more traction !

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The Challenge — Integrating Research + Product Development

Research

Product Development

Higher Quality

Solutions

Sketch

Present

Critique

Iterative Cycles

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Unstated Needs Tell More of the Story

UNSTATED NEED — I want familiarity, ease of use, high quality, choice of apps, etc.

Source: http://www.phonesreview.co.uk/wp-content/phoneimages/2011/03/ipadcar.jpg

STATED NEED — Can you just build an iPad into my dashboard?

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Low Fidelity is Useful

Source: architectradure.blogspot.com and www.lincah.com

Low Fidelity High Fidelity

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Leverage Sensors & Machine Vision

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Timeless Needs

Pothole Up Ahead Thanks !

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Mike Courtneye: mike@aperioinsights.comm: +1 469-363-0109www.aperioinsights.com

Developers, start your (app) engines —Ready, Set, Go!