Transcript
Chapter 13-Free Your Content
By Tyler Gault
-Free Your Content
-Conventional wisdom- allowed access
How do you reach your market place?
- More people will hear about your product or service
- Premium services
Advice
Create an amazing e-book about your industry that people will want to share with others.
Create a brilliant video about how your industry will evolve over the next 10 years. (Blog, YouTube, Facebook)
Rentacoder.com- a low cost developer that allows you to build an application for the iPhone.
Remember! If your content is remarkable, it will draw visitors to your business in a far more dramatic way than the product or service page on your website.
Questions-
Remarkable free content spreads like wild fire. It can draw people to you and your business in a dramatic way.
What other organizations have used similar tactics? (Marketing Strategies)
Do you think this strategy can be applied to most businesses?
Source- Marketing lessons- From the Grateful Dead- what every business can learn from the most iconic band in history by David Scott and Brian Halligan
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