Transcript
ROBERT MORRIS UNIVERSITY:
“JUMPSTART YOUR CAREER”
Overview Background Information Critique of Robert Morris Website Target Market Budgeted Medium Positioning Statement
Slogan Creative Executions Sales Promotions Public Relations
Background Information Revolutionary Reconnaissance
Mission Statement:“Revolutionary Reconnaissance strives to be a leader in supporting
local commerce by advertising to our client’s needs. It is our goal and life work to better the community around us, for a more prosperous economy.”
Operate Regionally 2212 Noblestown Road, South Hills Minutes away from Pittsburgh
Employment Full-time Part-time Internship Opportunities
RMU Website Critique Pros
Visually Appealing Fluidity Content
Cons Title Bar Tabbing Graphics Personal Touch
Target Market High School Students
Regionally Nationally
General Information Social Media Print Media Effective Advertising
Budgeted Medium Radio
Rationale: Cost Reach and Frequency Popular Radio Stations
Buy: Morning Drive Afternoon Drive
Positioning Statement Job Placement
New Focus Safety Resources Slogan:
“Jumpstart Your Career At Robert Morris!”
Student – Faculty Engagement
Expansion
Creative Execution Commercial Radio Script Billboard Bus Advertising Email Online Advertising Charity Sponsor Print Media Sporting Events
CommercialVoice 1 says: Here at RMU, you
matter...Duration: 4 seconds
CommercialVoice 2: (continued) our student to faculty ratio enables you to
stand out and be more than just a number
Duration: 4 seconds
CommercialVoice 3: Our business school is
one of the few accredited by The Association to Advance Collegiate
Schools of BusinessDuration: 5 seconds
Commercial Voice 4: our 92% job placement along with resources, allows you to be confident in paving your
road to successDuration: 4 seconds
Commercial Voice 5: We are expanding, and
want you to be a part of our exciting future
Duration: 5 seconds
Commercial All the voices then say
"jumpstart" individually; and at all the same time say "your career at
Robert Morris University“Duration: 7 seconds
Radio Script Voice 1: Sitting around waiting to get your career started
in business? Check out Robert Morris University. Located at 6001
University Boulevard in Moon Township, this small, close knit campus will be the right fit for you!
Robert Morris University School of Business, is AACSB accredited, making our business school one of the best in the country.
Our recently built business building has some of the most high tech equipment, ensuring you get the best quality of education.
Small class sizes help you connect with your professors and makes sure you don’t get lost in the shuffle.
Come check out Robert Morris University for a high quality education. Visit www.rmu.edu to get started.
Billboard Advertising
Billboard Advertising
Bus Advertising
Email Advertising
Online Advertising
• Learn about jobs & get interview tips from experts
• 92 percent of undergraduate students receive financial aid from RMU.
• Overall enrollment has increased by 10% in the last five years.
Get your diploma and unlock your full potential!
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Charity Sponsor
Print Media
Sporting Events
Sales Promotion Free T-Shirts
Freebies At Open Houses and Campus Tours
Public Relations Charity Events
Sport Camps
Reach Out to Local Media
Questions?
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