Transcript
2010 Confidential © Pudding Media
Premium Mobile Advertising Network for Asian Market
Ruben Eduardo Maislos Founder, VP Business Developmenttwitter @maislos
2010 Confidential © Pudding Media
HOW DO I REACHAND ENGAGE THERIGHT CUSTOMER?
2010 Confidential © Pudding Media
Why Mobile?
Low Fixed Line Penetration in APAC means the mobile web is the internet for many S.E. Asians
2010 Confidential © Pudding Media
Effective mobile campaign key points
• Simple to create, simple to change
• Reach – unique consumers, you need scale
• Control of campaign– Frequency capping
– Targeting – but not too much, since you lose scale
• Virality – make it easy to share with friends– Don’t forget to measure that!
• Set campaign goals ahead of running it
• Don’t do it standalone
2010 Confidential © Pudding Media
If this was a perfect world…
2010 Confidential © Pudding Media
But in reality…
2010 Confidential © Pudding Media
2010 Confidential © Pudding Media
This is the real world
2010 Confidential © Pudding Media
Don’t confuse impressions with REACH
2010 Confidential © Pudding Media
Pudding Media Unique Reach
Singapore2.5M
Thailand15M
Philippines50M
Vietnam70M
Indonesia150M
Malaysia14M
2010 Confidential © Pudding MediaOur network is not blind!
2010 Confidential © Pudding Media
Hit a bull's-eye
2010 Confidential © Pudding Media
Day of Week+
Time of Day+
Week of Year+
Manufacturer+
Handset type+
Operating System+
2010 Confidential © Pudding Media
Gender+
Age+ Race+Spending power+State+
2010 Confidential © Pudding Media
Unique Exposures+Frequency Capping+
2010 Confidential © Pudding Media
Our technology on top
2010 Confidential © Pudding Media
What more do you need?
2010 Confidential © Pudding Media
Report on
• Flight dates
• Impressions & frequency
• Unique reach
• Response rates
• Opt-Ins
• Summary
MEASUREMENTS & REPORTING
2010 Confidential © Pudding Media
2010 Confidential © Pudding Media
Where do we place the Text ads?
Missed Call Top-ups
Interactive Click-To-Call
You have 1 missed call (1) +6017332xxxx since 02.07pm 10.09.09
[Ad] Reload Your Hotlink via CIMB-WIN iPhone 3GS. Click http://clk.me/aef165for more!
01/04/10@05:14PM, 0129654xxx was topped up with RM7.Ref No:17111xxx
Dell computers now preloaded with Windows 7! Call 1800880056 now!
2010 Confidential © Pudding Media
Full Page In Application
Branding Click-To-Call
In Portal
Interactive
Rich Media on Banners
2010 Confidential © Pudding Media
We also do Video Ads
•Rich media experience
•All links can leadto video from textor banner
•User can save videofor repeat viewing
•Link to send video to friends
2010 Confidential © Pudding Media
WAP – Reach 30% of subscriber base - Compares to Internet
SMS– Reach 99% of subscriber baseCompares to TV, Newspaper
Combined CampaignHigh Reach + Interaction
Feature Phone
Smart Phone
2010 Confidential © Pudding Media
CASE STUDIES
2010 Confidential © Pudding Media
The Moko.Mobi Campaign
200K unique impressions delivered
8.44% CTR
16,986 clicks generated
2010 Confidential © Pudding Media
The UNICEF Campaign
600K unique impressions delivered in 3 days
You have 1 missed call (1) 65224679 since 15.05pm 11.18..09
[Ad] Children also have the right to be heard. Visit tuneintome.bluehyppo.com
You have 1 missed call (1) 65224679 since 6.05pm 11.19.09
[Ad] This is one example of not listening hard enough. Tune in to children on 20 Nov.
You have 1 missed call (1) 65224679 since 5.17pm 11/20/09
[Ad] Today, children will speak & adults will listen. Tune in to them on TV and Radio
Flight 1 Flight 2 Flight 3
2010 Confidential © Pudding Media
The CIMB iPhone Campaign
1M unique impressions delivered
0.60% CTR
5,980 clicks generated
You have 1 missed call (1) 734477623 since 5.10pm 27.11.09
Reload Your Hotlink via CIMB-WIN iPhone 3GS. Click http://clk.me/f24x3 for more!
>
2010 Confidential © Pudding Media
Ice Age Campaign
1.2M million unique impressions delivered
11,980 viewed trailer
1.86% clicked at peak of campaign
2010 Confidential © Pudding Media2009 Confidential © Pudding Media Ltd.
Best use of Media Award — Carat Interactive
2010 Confidential © Pudding Media
Bronze Medal, Best SMS/MMS Campaign in Entertainment
2010 Confidential © Pudding Media
2010 Confidential © Pudding Media
2010 Confidential © Pudding Media
2010 Confidential © Pudding Media
Lets do a quick demo
http://www.sharewithu.net/kancil/iceAge3_media/
2010 Confidential © Pudding Media
Brands already engaged in mobile
2010 Confidential © Pudding Media
Agencies Leading the Mobile Revolution
2010 Confidential © Pudding Media
Ruben Eduardo Maislosruben.maislos@puddingmedia.com
twitter: @maislos
top related