Roadmapping enterprise learning: Drivers, trends and potential game changers
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04/11/2023 Christian Voigt (Centre for Social Innovation)
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When you don’t find your way and time is running out, you don’t want to find yourself in this street …
Roadmapping enterprise (micro-) learning:
Drivers, trends and potential game changers
C. Voigt (ZSI, Vienna),
T. Holocher-Ertl (ZSI, Vienna),
F. Giorgini (eXact learning, Italy)
MicroLearning 6.0 - Designing MicroLearning ExperiencesInnsbruck, Monday, July 9, 2012, 14:00-17:30
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Roadmapping Knowledge Architecture – Objectives
Market: why - drivers
Product: what - revenue
Technology: how – resources
Phaal R, Muller G. 2009.
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Outline
Roadmapping & Strategic Planning Frameworks
Process: (1) awareness raising, (2) drivers & trends, (3) game changers
Each step is a push / pull interaction
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Roadmapping as strategic planning …STEPLSocial, Technical, Economical, Political, Legal
Phaal R, Farrukh CJP, Probert DR. 2005
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Roadmapping Maturity Levels
L1 – For individuals, understanding and organising
L2 – For organisations, proactive planning
L3 – For cluster, including environmental data (PESTL), cross-sectorial coordination (Interactive)
L4 – Monitoring systems, real time updates,
Current
Phaal R, Farrukh CJP, Probert DR. 2005
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Interactive roadmapping
Pull and push perspectives
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Awareness Raising
Local-Global Alignment
Anticipating Game-changer
Needs / Visions(interviews)
Local Drivers (surveys)
Weak Signals(Delphi)
Challenges (research
publications)
Global Trends (research
publications)
Weak Signals(Text Mining)
Pull
Push
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Step 1: Awareness Raising /Why should we change?
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Pull: Products and services in 5 yrs
No response 24%
The same or similar
27%Don't know
18%
Something else 31%
TEL-Providers (n=45)
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Push: Current challenges
Making skills development less of a by-product and find ways of integrating business processes and (informal) learning
Making underlying technology infrastructures and content production affordable
Increased focus on learner activities (social networks, learner generated content)
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Step 2: Local Drivers & Global Trends What should we change?
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Pull: Surveying TEL-Providers
Netherlands7%
United States of America
4%
India4%
Germany4%
United Kingdom of Great Britain
31%
Finland27%
Switzerland2%
Norway2%
Italy2%
Belgium2%
France13%
TEL-Providers (n=45)
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Pull: Main drivers for learning
Social44%
Technical24%
Economical24%
Political2%
Legal4%
TEL-Providers (n=45)
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Pull: Examples
P - Actions from the boards of education
L - compliance trainings (health & safety) and learning about data protection.
S- Quick, short, inspirational learning bits, self-improvement and competitive edge …
T – ease of access, cloud services; collaborative workspaces
E - Human Capital Management solutions; Connection to business goals
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Push: Drivers as per published documents and studies
P – ET 2020 document: learner mobility, employa-bility, entrepreneurship, social cohesion and active citizenship
L - Directive 95/46/EC: clear collection purpose, not stored longer as necessary, employees have the right to access and correct the collected data
E – Performance indicators (yes), learning to innovate (double loop). Senge (1997) - companies observe their performance and markets and reinvent themselves accordingly
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Step 3: Anticipating Game-changerThinking long-term ….
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Pull: Delphi (work in progress)
Economical (Higher Ed)
– Students are seen as customers, expecting more for their
money
– Cheap large-scale online courses are a threat to the
Academy
– Graduate unemployment will be an issue for years to come
Technological (Higher Ed)
– …
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Push: Text mining as a means of crowd sourcing
700 TEL-relevant blogs
2010 and 2011: 7000 individual posts per year
“tm” package for R
Dictionary approach via the Harvard General Inquirer Classification System
Voigt C, Cooper A. 2012
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First Results from ‘Legal’ and ‘Economical’ categories
Legal Aspects Economic Aspects
1 Injunction against MS Word (XML spec) (0.097)
More Productive Outside the Office (0.242)
2 Prof. Dev. Videos re equity in schools (0.092)
Not-So-Radical Ideas to Save Ed with $100 Million Bucks (0.235)
3Lawsuit - Apple fixing price of e-books (0.031)
Education voucher systems and profit (0.212)
4 No Child Left Behind legislation & special needs learner (0.026)
Virtual education - cost savings and academic gain in Texas (0.200)
5 NCLB legal definition of a “highly qualified” teacher (0.023)
Financing a technology driven education reform (0.109)
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So how would a contextualized & interactive Microlearning roadmap look like?
Subset of the data mentioned …
Depends on multiple stakeholders …
Next action during EC-TEL 2012
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References
Phaal R, Farrukh CJP, Probert DR. 2005. Developing a technology roadmapping system, Technology Management: A Unifying Discipline for Melting the Boundaries, Vol. 31: 99 - 111
Phaal R, Muller G. 2009. An architectural framework for roadmapping: Towards visual strategy. Technological Forecasting and Social Change 76(1): 39-49
Senge PM. 1997. The fifth discipline. Measuring Business Excellence 1(3): 46-51
Voigt C, Cooper A. 2012. Context-aware roadmapping through large scale data sifting and stakeholder workshops: Practical demo for the Special Track Research 2.0;, 12th International Conference on Knowledge Management and Knowledge Technologies Graz, Austria
http://www.learningfrontiers.eu/
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Contact Details
www.zsi.at/users/156
www.slideshare.net/chrvoigt
www.twitter.com/chrvoigt
www.linkedin.com/in/chrvoigt
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