Rl me2day TP20141104

SHOULD NEPAL TOURISM BOARD (NTB) STILL RUN AS A PUBLIC-PRIVATE ENTITY

(PPE)?

Prepared by:

Ruveena Lopchan

CONTENTS

NTBPPEAnswer to the question & why?Promoting brand “NEPAL”Achievement till dateRoom for ImprovementsFuture prospects

NEPAL TOURISM BOARD (NTB)

A national organization Objective Financially independent.PeopleTourism brand of Nepal.

PUBLIC-PRIVATE ENTITY (PPE)

EntityPublic entityPrivate entityPublic-Private Partnership(PPP)

ANSWER TO THE QUESTION & WHY?

A win-win benefit; coordination-synergyInnovative development ideasTourism infrastructureHuman resourcesMinimizing environmental impacts

PROMOTING BRAND ‘NEPAL’More compellingMore touristsMore moneyMore focusMore consistency

ACHIEVEMENT TILL DATE

Media CenterAmong the 10 best public entitiesStories on NEWS

ROOM FOR IMPROVEMENTSPut efforts in multiple tasksConstruct international airport & upgrade existing

airstripsOpportunities created by neighboring giant economiesEnsure safety in public transportation systemsManage adequate hotels & infrastructure requirementsInvestment trend

FUTURE PROSPECTS

A national agendaA sector with huge potential

Brand Nepal is also promoted as “the next generation mountain destination for weekend

breaks, adventure holidays, and life time experiences for people who live in cosmopolitan

cities and travel internationally”.

REFERENCES

NTB Annual Progress Report 2066/67

NTB Annual Operational PlanTourism Vision Booklet 2020InternetVarious other sources