River North Landscape

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Reebok Showroom Chicago, IL

Samara Russell

Bringing Chicago fitness leaders and trainers together to impact the fitness community, and to bring the

Reebok brand to life.

1. Interior photos of River North businesses 5

2. River North Community Photographs 52

3. River North Interior Recap 78

4. River North Space Showroom Inspiration Boards 82

5. River North Gyms and Fitness Studios Landscape 87

6. Photos of Gym and Receptionist Areas 90

7. Top Chicago Influencers and Instructors 17

Overview

1. Interior photos of River North businesses 2. River North community Photographs 3. River North Interior Recap 4. River North Space Showroom Inspiration Boards 5. River North Gyms and Fitness Studios Landscape6. Photos of Gym and Receptionist Areas7. Top Chicago Influencers and Instructors

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1. Interior photos of all River North businesses

2. Photographs of the River North community3. River North Interior Recap 4. River North Space Inspiration Boards 5. River North Gyms and Fitness Studios Landscape6. Photos of gym and receptionist area. 7. Top Chicago Influencers and Instructors

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River North Community Recap

•  Train Tracks •  Chicago River•  Merchandise Mart (Design Center)•  Art Galleries •  Restaurants•  Night Clubs & Dance Clubs •  Bars•  Kingsbury Park

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1. Interior photos of all River North businesses 2. Photographs of the River North community

3. River North Interior Recap 4. River North Space Inspiration Boards 5. River North Gyms and Fitness Studios Landscape6. Photos of the gym and receptionist area. 7. Top Chicago Influencers and Instructors

River North Interior Recap  

White  13%  

Black    12%  

Grey/Charcoal/Steel  12%  

Red  11%  Light  Brown  

11%  

Deep  Brown  11%  

Blue  9%  

Cream  5%  

Yellow      5%  

Green  5%  

Pink  3%  

Orange  2%  

Gold/Shimmer  1%  

Color Scheme

Hanging  Light  Fixtures  29%  

Exposed  Round  Light  Bulbs  on  

Walls  19%  Hanging  Fixtures  +  

Track  LighSng  15%  

Dim  LighSng  on  tables  13%  

Recessed  LighSng  7%  

Hidden  Lights  to    Expose  Art/Mirror  

6%  

Lamps  5%  

Neon  LighSng  4%  

Colored    LighSng  2%  

Lighting Fixtures

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River North Interior Recap  

Picture  Framed  Artwork  38%  

Large  GraffiS/Art  

Artwork  33%  

Large  Text  Artwork  14%  

Brand  Logo  Emphasized  

10%  

Use  of  Tiles  in  Artwork  

5%  

Artwork on Walls:Brown  37%  

White    18%  

Red  15%  

Grey  13%  

Cream  6%  

Steal    6%  

Black  5%  

Furniture Color

Unique  Product  Shelving  Fixture    

18%  

Mirrors  13%  

T.V.  12%  Plants  or  

Flowers  10%  

Wall  Separators  

9%  

Unique  LighSng  9%  

Pillows    8%  

Long  Linen  Drapery  Fabrics  8%  

Chalkboards  7%  

Books  4%  

Magazine  Rack  1%  

Hanging  Net  Filled  w  Vintage  Radios    

1%  

Decorations & Details:

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River North Interior Recap  

Use  of  Lines  18%  

Use  of  crystal  glass  15%  

Exposed  Brick  13%  

Industrial  Pipe  Fixtures  

12%  

Galvanized  Steel  10%  

Distressed  Wood        7%  

Stained  Wood-­‐  Mix  

9%  

Stained  Wood-­‐  Medium    

7%  

Stained  Wood-­‐  Light  

7%  

Stained    Wood-­‐    Dark  2%  

More Details:

Paaerned  Wall  Paper/Walls  

27%  

Paaerned  TexSles  23%  

Paaerned  SeaSng  20%  

Paaerned  Tiles  20%  

Paaerned  Wood  Floors  10%  

Patterns:  

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1. Interior photos of all River North businesses 2. Photographs of the River North community 3. River North Interior Recap

4. River North Showroom Inspiration5. River North Gyms and Fitness Studios Landscape6. Photos of the gym and receptionist area. 7. Top Chicago Influencers and Instructors

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River North Showroom Inspiration  

Pinterest Board

(More Design Ideas) Link

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1. Interior photos of all River North businesses 2. Photographs of the River North community 3. River North Interior Recap 4. River North Space Inspiration

5. River North Gyms and Fitness Studios Landscape6. Photos of gym and receptionist area. 7. Top Chicago Influencers and Instructors

26 Fitness Studios and Gyms: •  (2) Barre Fitness Centers•  (1) Dance•  (6) Gyms •  (2) Pilates Studios •  (6) Strength & Training Studios •  (9) Yoga Studios

River North Gyms and Fitness Studios Landscape

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River North Gyms and Fitness Studios Landscape

*2.8 Rating for River North Gyms & Studios (Analysis Attached)

The River North gyms and fitness studios lack a social media presence; Reebok can cap on this under utilized digital space, be the link between consumers and fitness within Chicago, and growing the Reebok brand digitally, and throughout Chicago.

Social Media Analysis of the 26 River North Gyms and Studios:

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1. Interior photos of all River North businesses 2. Photographs of the River North community 3. River North Interior Recap 4. River North Space Inspiration Boards 5. River North Gyms and Fitness Studios Landscape

6. Photos of gym and receptionist area. 7. Top Chicago Influencers and Instructors

David Barton Gym Merging aesthetics and fitness

1 E Huron St, Ste 2, Chicago, IL 60611 8/26   34  

Ritz Carlton Rooftop Yoga Yoga with Chicago Skyline Views

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AIR Aerial Fitness Yoga &Pilates in Aerial Silk Hammocks

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1. Interior photos of all River North businesses 2. Photographs of the River North community 3. River North Interior Recap 4. River North Space Inspiration Boards 5.River North Gyms and Fitness Studios Landscape6. Photos of gym and receptionist area.

7. Top Chicago Influencers and Instructors

Chicago Fitness Influencers1.  Ashley Pettit2.  Lauren Quinn3.  Elena Soboleva4.  Lindsay Aceto5.  Lauren Lehocky6.  Emmy Rigali7.  Erins Inside Job8.  Samantha Iyoha

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Thank You!

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