Rise of Human Business Teams #smcb

NATE RIGGS

nateriggs.comBlogger | Strategist | Speaker

#SMCB

THE RISE OF HUMAN BUSINESS

TEAMS

1. What are Human Business Teams

2. The concept of Social business

3. 8 tips for building a Human Business Team in YOUR Company

1. What are Human Business Teams

2. The concept of Social Business

3. 8 tips for building a Human Business Team in YOUR Company

1. What are Human Business Teams

2. The concept of Social Business

3. 8 tips for building a Human Business Team in YOUR Company

6 humans

48 hour blitz

INTERNET CONVERSATION CYCLE

A team of humans who strategically use social

media tools on behalf of an organization, to

seed content, listen and participate in

productive customer conversations

HUMAN BUSINESS TEAM

human business teams + content + social media=

CULTURE MARKETING

Tweetable Tip:

human business teams + content + social media = culture marketing via @nateriggs #smcb

SAM FALLETTAIncept

5 CUSTOMER CONVERSATION TYPES

Tweetable Tip:5 customer conversation types = appreciation, retention,

conversion, re-activation & acquisition via @nateriggs

8 Tips for Building Human Business Teams

Top level adoption means top down buy in

Tip #1

Define clear business goals and success metrics

Tip #2

KNOW and LIVE your core values

Tip #3

Find the digital natives inside

Tip #4

Select tools that support your BUSINESS STRATEGY

Tip #5

Build guidelines that encourage social media use

Tip #6

TRAIN for adoption

Tip #7

Measure presence-building baselines FIRST

Tip #8

What are presence-building

baselines?

5 Types of Internet Conversations

๏ 458.3% fan base growth since March 2010

๏ 15% - 18% average weekly engagement

Where’s the ROI?

100 Employee Contact Center=

$250,000 annual turn over costs

!"!!#$

%"!!#$

&!"!!#$

&%"!!#$

'!"!!#$

'%"!!#$

()*+,-$'!!.$ ()*+,-$'!!/$ ()*+,-$'!&!$

!"#$%&'()*+$,-.$)/0"&123)45,"0+$,)

012)34+2$

3 new clients so far...

NATE RIGGS

nateriggs.comBlogger | Strategist | Speaker

ANY QUESTIONS?