Rip Us Off! Marketing Ideas You Can Steal and Use at Your ... · 5/28/2016 1 Rip Us Off! Marketing Ideas You Can Steal and Use at Your Library Tina Thomas Executive Director Strategy

5/28/2016

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Rip Us Off! Marketing Ideas You Can Steal

and Use at Your Library

Tina Thomas Executive Director Strategy and Innovation

Edmonton Public Library

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EPL PICKS

Promoting stuff & people

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“The narrowing of

choice is more

powerful than the

overabundance.” D. Lankes

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EPL Picks – Staff Picks

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Staff Picks – Branch Application

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YOU are Knowledgeable … & Interesting

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YOU Can Do It!

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Approach

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“Have fun! Lists are not

intended to be academic in

tone or nature. Create lists that

are enticing and show your

personality and passion.”

EPL Guidelines for Content Recommendations

Inviting Community Contributors Yukon Jack – Radio Host

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PROMOTING E-CONTENT

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Focus on High Demand Items

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Integrated Campaign - Electronic

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Integrated Campaign - Website

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Integrated Campaign - Branch

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Outdoor Advertising

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We Share. So Can You

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The Results Speak!

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Music +121%

Movies + 81%

Music +101%

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MERCHANDISING

If you share it, they will take it.

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Does this make you think

professoinals work here?

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How About This…?

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Standard Tools

1. Free Standing Displayers

2. In-aisle Displayers

3. Shelf-Ends

4. Shelf Blocks

5. Big Ts, Snap Frames

6. Common Themes

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Common Themes

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Standard Tools

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If You Display it They will Take it

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USING OUR ASSETS

Save money. Use your own

Stuff.

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Library Cards Put our brand in customers’ pockets!

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Sharable Themes

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Standard Tools

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Sharable Themes

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Your Brand Extends Everywhere

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GREAT STUFF

SMART, FUN PEOPLE

CLEVER MARKETING

DEMAND

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Questions? Yes Please! Tina Thomas tthomas@epl.ca

@yegtinat

@epldotca

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