Richard Branson's Leadership Style

Sir Richard Branson

Early Entrepreneur

Launched Student Magazine at 16

Opened his own record shop at 22

The Music

“It smacked of new and fresh, and at the time the word was slightly risqué, so thinking it would be an attention-grabber, we went with it.”

The Brand

“Lavish praise and never openly criticize people.”

The People

Listen

Bias to Action

Risk-Taker

Always protect the downside

Publicity Magnet

“It’s better to be on the front page than the back page”

Capitalist Philanthropy

“When extreme wealth winds up in the hands of a few people, it’s important that the individuals in that position do not compete for bigger and bigger boats, but tackle issues around the world.”

https://www.youtube.com/watch?v=-nj70CY-pAg

Celebrate Life

Legacy