Rex Sandoval Consolidated Improved Questions
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Consolidated QuestionsChapter 17-23
Submitted by: Rex SandovalMarketing Management V56
Submitted to: Vcoach Bong De Ungria
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TOP 10 Learning Questions forChapter 19Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling
Farisha Joy C. Oblego15 December 2011
http://farishajoyoblego.blogspot.com
A. Sales LetterB. Reply envelopeC. CircularD. Outside envelopeE. Reply form
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5._______ is a self-addressed envelope provided by a direct marketer for the return of orders and other replies.
Question
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A. Sales Letter ReplyB. Reply envelopeC. Circular ReplyD. Outside envelope ReplyE. Reply form
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5._______ is a self-addressed envelope provided by a direct marketer for the return of orders and other replies.
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Components of the Mailing
Concept
Outside envelopeSales letterCircular Reply envelopeReply form
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Outside envelope A direct mail package that is seen by the
recipient and determines the success or failure of the promotion by its ability to generate sufficient interest to get the package opened.
Sales Letter> It is designed to persuade the reader to purchase
a particular product or service in the absence of a salesman
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Components of the Mailing
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Concept Explanation
Circular It is a written document that is addressed to
a closed group of people.
Reply Form It is a document provided by a direct
marketer or other organization for the collection of information from individuals.
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Components of the Mailing
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Concept Explanation
Reply envelope It is a self-addressed envelope provided by
a direct marketer for the return of orders and other replies.
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Components of the Mailing
http://farishajoyoblego.blogspot.com
Concept Explanation
A. Sales Letter ReplyB. Reply envelopeC. Circular ReplyD. Outside envelope ReplyE. Reply form
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5._______ is a self-addressed envelope provided by a direct marketer for the return of orders and other replies.
Answer
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TOP 10 Learning Questions forChapter 19Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling
Farisha Joy C. Oblego15 December 2011
http://farishajoyoblego.blogspot.com
A. IrritationB. UnfairnessC. Deception / FraudD. Invasion of privacyE. None of the above
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6. _______ is when marketers know too much about consumers and use this information to take unfair advantage.
Question
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A. IrritationB. UnfairnessC. Deception / FraudD. Invasion of privacyE. None of the above
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6. _______ is when marketers know too much about consumers and use this information to take unfair advantage.
Question
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Irritation Unfairness Deception / FraudInvasion of privacy
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Public Issues in Direct Marketing
Concept
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Irritation It includes annoying and offending
customers.
Unfairness It includes taking unfair advantage of
impulsive or less-sophisticated buyers.
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Public Issues in Direct Marketing
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Concept Explanation
Deception includes “heat merchants” who design
mailers and write copy designed to mislead consumers.
Invasion of privacy Marketers may know too much about
consumers and use this information to take unfair advantage.
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Public Issues in Direct Marketing
http://farishajoyoblego.blogspot.com
Concept Explanation
A. IrritationB. UnfairnessC. Deception / FraudD. Invasion of privacyE. None of the above
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6. _______ is when marketers know too much about consumers and use this information to take unfair advantage.
Answer
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TEN CONCEPTS ONKOTLER AND KELLER’S
Chapter 20: Introducing New Market offerings
http://www.slideshare.net/ndpasiliao/markmach20
Nepthalie D. Pasiliao
a. Whenb. Wherec. To whomd. Howe. What
10. Which is not related with Commercialization?
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a. Researchb. Advertisingc. Product Developmentd. Raw Materialse. Manpower
10. Where will be the most money be allocated for a product’s commercialization?
Question
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Commercialization is the process or cycle of introducing a new product into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts.
Definition of Commercialization
Concept
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When: In commercializing a new product, market-entry timing is critical.
Where: The company must decide to launch the new product.
To whom: The company must target its initial distribution and promotion to the best prospect groups.
How: The company must develop an action plan for introducing the new product.
The factors of Commercialization
Explanation of Concept
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a. Researchb. Advertisingc. Product Developmentd. Raw Materialse. Manpower
10. Where will be the most money will be allocated for a product’s commercialization?
Answer
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TOP 10 Learning Questions
forChapter 22
Managing a Holistic MarketingOrganization for the Long Run
Boni Regis
December 15, 2011Marketing Management Class ofProf. Remigio Joseph De Ungria
7. Which of the following is a factor increating a Corporate SocialResponsibility activity?
A. SustainabilityB. Cause-related MarketingC. Firms of EndearmentD. Inter-departmental RelationshipsE. Legal Behavior
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7. Which of the following is a factor increating a Corporate SocialResponsibility activity?
A. Sustainability BehaviorB. Cause-related Marketing BehaviorC. Social Responsibility BehaiorD. Ethical BehaviorE. Legal Behavior
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CORPORATE SOCIALRESPONSIBILITY
LEGAL BEHAVIOR – Companies ensure that theiremployees are aware and observes the laws
ETHICAL BEHAVIOR – Companies should have a strongset of ethics and someone that would enforce it. It isadvised that everything should be in writing
SOCIAL RESPONSIBILITY BEHAVIOR – People wantinformation about a company’s record on social andenvironmental responsibility
7. Which of the following is a factor increating a Corporate SocialResponsibility activity?
A. Sustainability BehaviorB. Cause-related Marketing BehaviorC. Social Responsibility BehaiorD. Ethical BehaviorE. Legal Behavior
Answer
TOP 10 Learning Questions
forChapter 22
Managing a Holistic MarketingOrganization for the Long Run
Boni Regis
December 15, 2011Marketing Management Class ofProf. Remigio Joseph De Ungria
8. ___ are indirect costs but are still related to the selling of the products.
A. Non-traceable common costsB. Traceable Common costsC. Direct costs
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8. ___ are indirect costs but are still related to the selling of the products.
A. Non-traceable common costsB. Traceable Common costsC. Direct costsD. Product CostE. Common Cost
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DIRECT VS. FULL COSTING
DIRECT COSTS – assign direct costs to the propermarketing entitiesTRACEABLE COSTS – assign traceable costs onlyindirectly but on a reasonable basis and it still affectsthe productNON TRACEABLE COSTS – common costs whoseallocation to the marketing entities is highly arbitrary
8. ___ are indirect costs but are still related to the selling of the products.
A. Non-traceable common costsB. Traceable Common costsC. Direct costsD. Product CostE. Common Cost
Answer
TOP 10 Learning Questions
forChapter 22
Managing a Holistic MarketingOrganization for the Long Run
Boni Regis
December 15, 2011Marketing Management Class ofProf. Remigio Joseph De Ungria
10. Which of the following is trueabout microsales analysis?
A. Annual plan control requires making sure thecompany is not overspending to achieve salesgoals.
B. Identifies the factors that affects thecompany’s rate of return on net worth.
C. Checks at the products, territories and otherfactors that contributes to the production ofsales.
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10. Aside from the sales increase and decrease, Microsales Analysis should also include its analysis with _________?
A. Problem Factors
B. Data Figures
C. Competitor’s promotions
D. Solution
E. Customer feedbacks
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MICROSALES ANALYSIS
MICROSALES ANALYSIS conducts analysisto determine which factors contributed to the increase or decrease in sales. Thisstudy would later be beneficial to thecompany. This study should include therecommendations and the solutionsimplemented.
10. Aside from the sales increase and decrease, Microsales Analysis should also include its analysis with _________?
A. Problem Factors
B. Data Figures
C. Competitor’s promotions
D. Solution
E. Customer feedbacks
Answer
Click to edit Master subtitle style
Consolidated QuestionsChapter 17-23
Submitted by: Rex SandovalMarketing Management V56
Submitted to: Vcoach Bong De Ungria
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