Transcript
#RPWTLondon • Paris • Sydney • São Paulo • New York City • San Francisco
#RPWT#RPWT
Today’s Agenda
Email 20/20 AwardRegistration & Breakfast
8:15 - 9:00 a.m. 9:45 - 10:15 a.m. 10:15 - 10:30 a.m.9:00 - 9:30 a.m.
Chief Marketing OfficerReturn Path
Email in 2020: Getting More from Email Data Daniel Incandela
Client Success:Temple & WebsterSven Lindell
9:30 - 9:45 a.m.
Innovation Showcase PanelTheo Noel
Regional DirectorSales & Service,Australia,Return Path
Chief Marketing OfficerTemple & Webster
Morning Tea& Networking
10:30 - 11:00 a.m.Featuring:
#RPWT
@returnpath #RPWT
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DownloadYour Copy Today at:returnpath.com/email-2020
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DownloadYour CopyToday at:returnpath.com/downloads/2016-deliverability-benchmark-report/
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Daniel IncandelaChief Marketing Officer, Return Path
Email in 2020:Getting More from Email Data
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Email Volume is Growing!
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222% ROI 66% of Consumers 20% of Sales
Email Drives Purchases
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Email Marketing Goals Today
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Drowning in Data
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Futureproof Your Marketing
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Your Inbox Knows All About You
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2.5 billion+Mailboxes in the
provider cooperative
2.5 million+Consumers
in the end-user panel
50 billion+Messages
scanned and parsed
The Return PathData Platform
We curate exclusive information and translate it into unexpected insights, empowering clients and partners to make great decisions.
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Sender Reputation Matters
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Deliverability Matters
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Client Success: Paperless Post
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List Quality Matters
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Real-Time Email Validation
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My email campaign went to spam. Sad!YUGE Drop in Opens
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Clutter Matters
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Total List Size Total Opens Total Clicks Total Revenue
Client Success: Major Online Gift Retailer
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Affinity Matters
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Total List Size Total Opens Total Clicks
Client Success: Financial Services Company
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Content Matters: The Art of Persuasion
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The Time is NOW
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Thank You
#RPWTLondon • Paris • Sydney • São Paulo • New York City • San Francisco
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