Retinking the Experience from a Learners Point of View - 23 april 2013 archeon

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The need for creative, narrative based and emotionally loaded exhibition approaches with the user is mind

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Rethinking the Experience from a

Learners Point of ViewOpenArch Conference

Tuesday 23 April 2013The Dialogue with the Visitor

Ruben Smitruben.smit@ahk.nl

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

Primary Secundary

Experience, Yi-Fu Tuan

Process of creating meaning

Sensory perception

Emotion Experience Belevenis, Erlebnis

MeaningfulExperience Ervaring, Erfahrung

Creation of Meaning

Experience, Yi-Fu Tuan

experience

emotion/feeling thought/cognition

in principal personalsensation - perception - conception

Experience realms, Pine & Gilmore

active participation

(emotional) immersion

passiveparticipation

(cognitive) absorption

Entertain-ment

Educa-tional

EscapistEsthetic

Economic Value Added, Pine & Gilmore

3. Experience realms, Pine & Gilmore

active participation

(emotional) immersion

passiveparticipation

(cognitive) absorption

Entertain-ment

Educa-tional

EscapistEsthetic

Transformation

Experience

• “0011001001000011111000011000010111000000111001100001011010101010” Data is not information. Data is disordered and often illegible.

Data

ResearchCreationGathering Discovery

Economic Value Added & Understanding

data

U N D E R S T A N D I N G

CONTEXT

Economic Value Added & Understanding

• Information is the beginning of understanding. However - although much of the data is contextualised - it is still rather basic and impersonal.

Data

ResearchCreationGathering Discovery

Information

PresentationOrganisation

Economic Value Added & Understanding

CONTEXT

data

information

U N D E R S T A N D I N G

CONTEXT

Economic Value Added & Understanding

• Knowledge is information which through shared experience is tested and proofed. Knowledge is more generic than information, it is applicable in various conditions.

Data

ResearchCreationGathering Discovery

Information

PresentationOrganisation

Knowledge

ConversationStory telling

stimulus

Economic Value Added & Understanding

CONTEXT

data

information

knowledge

U N D E R S T A N D I N G

CONTEXT

Economic Value Added & Understanding

CONTEXT

data

information

knowledge

wisdom

U N D E R S T A N D I N G

CONTEXT

Economic Value Added & Understanding

CONTEXT

data

information

knowledge

wisdom

U N D E R S T A N D I N G

CONTEXT

Economic Value Added & Understanding

CONTEXT

data

information

knowledge

wisdom

U N D E R S T A N D I N G

CONTEXT producers

Economic Value Added & Understanding

• Wijsheid is verpersoonlijkte kennis die het specifieke en het speciale overstijgd. We zien het in anderen, maar moeten het in onszelf ontwikkelen...

Data

ResearchCreationGathering Discovery

Information

PresentationOrganisation

Knowledge

ConversationStory telling

Wisdom

ContemplationEvaluationInterpretationRetrospection

stimulus understanding

Economic Value Added & Understanding

CONTEXT

data

information

knowledge

wisdom

U N D E R S T A N D I N G

CONTEXT producers

visitors

Economic Value Added & Understanding

• With our offerings of potentially worthwhile experiences we are able to reach out to our visitors with wonderlful and meaningful products. (Gold in our hands?)

Data

ResearchCreationGathering Discovery

Information

PresentationOrganisation

Knowledge

ConversationStory telling

Wisdom

ContemplationEvaluationInterpretationRetrospection

stimulus understanding

Economic Value Added & Understanding

Transformation/Wisdom, Shedroff/Pine

Learning toolkit, Claxton

exploration, investigation, experimentation, use of space and resources

fantasy, visualisa-tion, storytelling, to create and explore hypothetical worlds.

creativity, germination of

ideas

language, reasoning, analyses,

communication.

Intellectual

Intuitive

Immersive

Imaginative

A Good Experience?

Questions?ruben.smit@ahk.nl

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