Retail Trends & Innovation€¦ · Top Purchase Influencers 19% 35% 0% 10% 20% 30% 40% Retailer websites & flyers Online ratings and reviews Consumer Spend Online expenditure increased
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Ottawa Real Estate Forum
October 8, 2015
Retail Trends & Innovation
Retail Landscape
Competition in the luxury market
Outlet retailers coming to Canada
Benefits of the weak CAD dollar Emergence of vertical and mixed-use
developments
State of Online Retail
93% of Canadians are online shoppers
70% are recent shoppers who have made a purchase in the past 3 months
% of Online Shoppers
% of Online Cross-Border Shoppers
74%
56% 68%
48% 73%
57%
68%
49%
Most likely to purchase online
Consumers under 44 Females
Shopping Behaviour in Major Cities
Canada Vancouver GTA Montreal
% Online Shoppers 70% 76% 82% 69%
% Online Cross-Border Shoppers 52% 60% 67% 52%
State of Online Retail
Delivery Preferences
47%
37%
16% Buy online,
deliver home
Buy in-store,
take home
immediately
Other
Top Purchase Influencers
19%
24%
35%
0% 10% 20% 30% 40%
Review sites
Retailer websites & flyers
Online ratings and reviews
Consumer Spend
Online expenditure increased in all categories in
Quarter 2, except for Health & Beauty Products
Top Satisfaction Rates by Category
66%
66%
70%
74%
80%
0% 50% 100%
Kitchenware…
Footwear
Appliances
Electronics
Entertainment
$106 $88 $116
$53
$149
Kitchenware
& Homeware
Key Trends in Retail Innovation
Key Trends in Innovation
Curated Collections
Hyper Local Online Offline
Mashup
Customization Experiential Retailing 2.0
Retailvention Technology
Intervention
5
Curated Collections
The heart of successful retailing rests in creating a coherent and compelling assortment
Customers have access to goods from a much broader and global variety of providers
Retailers are under pressure to deliver a clear and meaningful offer
6
6
Trunk Club, USA
7
Customization
Retailing and manufacturing now offer increasingly customizable options to meet high customer expectations
Customization in retailing is reaching critical mass
8
8
BIRCHBOX, USA
BIRCHBOX, USA
Experiential Retailing
Retailers must rethink the role of the store
Showcase merchandise in a way that boldly delivers an experience
Gain more relevancy to consumers:
• Social gathering places
• Centres for knowledge, learning, and information
• Places of recreation, relaxation
11
11
Hedonism, UK
12
Hedonism, UK 13
Hyper Local Power in truly being local
and eco-friendly
Having the right products sourced from the local community resonates with many trends and influences consumers:
- Freshness
- Sustainability
- Supporting local community
- Safety
- Consumer interest in understanding the products they consume 14
14
Au Bout du Champ, France
15
16
Au Bout du Champ, France
Online Offline Mashup
Seamlessly blending the online and offline retail experience
Allowing customers to shop where and how they want
Online tools are being adopted for in-store use
Bringing the immediacy of online into the brick and mortar world
17
17
Argos, UK
18
19
Argos, UK
Retailvention
New models challenge the very nature of what retailing can be
Retailvention poses high-impact questions:
- How do you think about an existing business in a completely different way, shattering the tried and true methods of distribution and selling?
- How do you build and take a business directly to the customer, by-passing traditional selling channels?
20
20
21
Bilder & deClercq, The Netherlands
22 Bilder & de Clercq, The Netherlands
Technology Intervention
Technology itself is not innovation
What technology enables customers to do provides true innovation
Arms consumers with more choice, more access, and more information than ever before:
- 24 hour access to goods
- Access to more detailed information; customized offers
- Seamless checkouts
- Real-time visibility into inventory 23
23
TeamLabHanger, Japan
24
For a free copy of Retail Innovations 10
Visit: www.jcwg.com
Or scan:
Lisa Hutcheson J.C. Williams Group 90 Richmond St. E., Suite 100
Toronto, ON
T 416.921.4181
M 416.986.3035 lhutcheson@jcwg.com
Twitter: @_lisahutcheson
www.jcwg.com
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