Transcript
NOTICE: Proprietary and Confiden5al This material is proprietary to Shopsense. It contains trade secrets and confiden5al informa5on which is sole property of addSale. This material is solely for the Client’s internal use. This material shall not be used, reproduced, copied, disclosed, transmiBed, in whole or in part, without the express wriBen consent of addSale. © 2014 Shopsense Retail Technologies, All rights reserved.
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The Retail Tech Ecosystem
2 © 2014 Shopsense Retail Technologies. Confiden5al document, not for circula5on. All rights reserved.
Compe55ve Landscape All product companies that are in the space that Shopsense is in
Consumer Facing
Retailer Facing
Interactivity Data Analytics
3 © 2014 Shopsense Retail Technologies. Confiden5al document, not for circula5on. All rights reserved.
Compe55ve Landscape All product companies that are in the space that Shopsense is in
Consumer Facing
Retailer Facing
Interactivity Data Analytics
Ini5al Euphoria; Small Sales Cycles; Customized Offering
Communica5on with the consumer; Highly commodi5zed;
Not too differen5ated
Only observes behavior; Highly commodi5zed; Intense compe55on; Do
not control the source of data
4 © 2014 Shopsense Retail Technologies. Confiden5al document, not for circula5on. All rights reserved.
Consumer Facing -‐ Interac5vity Broadly breaks into three segments that provide an engaging experience to the shopper
Interactive Applications
High Level of Customiza3on
High Level of Customiza3on Capture Consumer Experience Deeply Engage Consumer
Difficult to Produc3ze
Augmented Reality
High Level of Customiza3on
Very High “Sexiness” factor Can Deeply Engage Consumers
High Cost of Content Crea3on “Sexiness” appeal lost very fast Current Experience not Pixel Perfect High Cost of Development
Location Based Notifications
Need to Switch on Something on the phone
Addi3onal Source of Data High Relevance Fundamentally Mobile High Adver3sing Poten3al
Can get irrita3ng High level of False Posi3ves
Capturing the consumer experience and engagement creates high entry barriers and makes the solution relevant to retailers and is habit-changing
5 © 2014 Shopsense Retail Technologies. Confiden5al document, not for circula5on. All rights reserved.
Retailer Facing -‐ Interac5vity This segment is driven by enhancements to exis5ng solu5ons that are sold as modules on exis5ng retail infrastructure
POS Based MIS
Very High Entry Barriers
Highly Produc3zable Very well Integrated Piggyback on POS for distribu3on channel
Not Differen3ated
This segment is driven by making existing systems efficient (payments), beautiful (ERP) and modern (POS)
New Age Payment and POS Companies
Very High Entry Barriers
Addi3onal Source of Data Controls Consumer Transac3ons Easy to Upsell other products & services
High Compliances Intense Compe33on
ERP Visualization
Very High Entry Barriers
Highly Produc3zable
Not Differen3ated
Piggyback on ERP for distribu3on channel
Intense Compe33on
6 © 2014 Shopsense Retail Technologies. Confiden5al document, not for circula5on. All rights reserved.
Consumer Facing -‐ Data Analy5cs Led by Loyalty Programs, this segment is where personaliza5on happens to consumers in the stores
Loyalty Programs
Loosing its sheen with high street and bridge to luxury brands
Capturing the consumer Perfect Customer Iden3fier
Segmentation and Campaign Management
Not Differen3ated
BeSer Targe3ng Piggyback on Loyalty programs for Distribu3on
Do not own the source of data Easy for Loyalty Programs to provide Difficult to showcase results 3me over 3me where low wallet share of consumer with one retailer
Clienteling Solutions
Not as Consumer Engaging
Integrated across various data sources High Relevance Complements Sales Associate
Needs Integra3on Across Various Data systems
Personalization, Omnichannel Enablement and Consumer Connect drives the maximum ROI for a retailer
High entry barriers Not Differen3ated
7 © 2014 Shopsense Retail Technologies. Confiden5al document, not for circula5on. All rights reserved.
Retailer Facing -‐ Data Analy5cs To beBer understand consumers and op5mizes stores, products and staff, Retailer Facing Data Analy5cs solu5ons have been the poster child of retail tech for the beBer part of the previous decade
Purchase Behavior - POS, Loyalty, Inventory
Data captured at the end of shopping journey, post-‐hoc analysis
Understand Buying Behavior Piggyback on POS, Loyalty and Inventory for Distribu3on
Browsing Behavior - Video, BLE, WIFI
Leakage in capturing data
Understand Behavior that leads to Buying Own the source of data
Need to install addi3onal hardware Not totally passive; Need to get consumers to download app or opt into services
Important to own sources of data and integrate across all. Major drawback is that these are just observers, not interceptors to consumers to influence purchase
8 © 2014 Shopsense Retail Technologies. Confiden5al document, not for circula5on. All rights reserved.
Our Opportunity
Targeted & Personalized Offers & Discounts
Browsing the website while in the store
Price Comparison, Product Reviews
Virtual Dressing Rooms, Sharing via Email/Whatsapp
SoLoMo Based Apps
Point of Sale, Payment, Loyalty
Value lies with one who controls consumer experience whilst owning and inventing new sources of data in the store that understand shopping
- Drive Shopper Engagement and Enhance Experience - Invent and own new sources of Data in the Retail Environment - Understand Shopper Behavior to Sell More and Sell Better
9 © 2014 Shopsense Retail Technologies. Confiden5al document, not for circula5on. All rights reserved.
Problem Landscape
Data Devices
Context
Deployment across devices that invent and own new sources of data in the store
10 © 2014 Shopsense Retail Technologies. Confiden5al document, not for circula5on. All rights reserved.
Crea5ng and Understanding Consumer Ac5vity Streams
1980s 1990s 2000s Today
Consumer Ac3vity Across Touch-‐points
Transac3ons in Store & Online Browsing
Point-‐of-‐Sale Data in Modern Trade stores
Proprietor of Mom-‐&-‐Pop Store
“Software will not replace all offline retail. Instead it will be used to transform certain retail experiences”- Reid Hoffman
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